Marketing Coordinator

• Feb 2023 - Present

• Support a cross-functional Marketing team with the implementation of projects/campaigns throughout content, events, and web development for the promotion of a global engineering and scientific firm• Accurately compile, translate, and report analytics for various business development initiatives, presenting findings to key stakeholders and leadership, and maintaining records for the department• Coordinate processes and logistics for marketing events through communication with stakeholders across departments in order to deliver within critical timelines, maintaining accurate records to ensure fulfillment• Develop and QA webpages and documents, collaborating with graphics and copy teams to coordinate content, working in the website backend and CMS to publish digital marketing assets• Organize marketing assets across project management platforms to offer seamless access to team members, and support the implementation of these assets for the activation of campaigns

Marketing Assistant

• Jul 2022 - Feb 2023

Founder / Marketing Specialist

• Aug 2015 - Present

• Founder and owner of WORUBO, an e-commerce apparel brand, generating thousands of sales, exhibiting at over 20 events across the country • Designer for merchandising, graphic designs, web design, event marketing, photography, and promotions • Marketing specialist coordinating social media campaigns for organic growth, paid acquisition, and data analysis (KPIs, ROAS, CPA, LTV, etc.) for B2C and B2B lifecycle marketing, and producing creative content and copywriting for brand identity, developing brand positioning and generating a following of thousands • Perform market research and testing of current trends to improve engagement metrics and conversions • Define marketing strategy and project management goals to best optimize ROI for business activities including exhibitions, partnerships, and perform cost-benefit analysis for product lines and ventures • Coordinate recruitment of talent, from sales team to production assistants, to properly allocate workload • Facilitate entire supply chain from sourcing products to manufacturing to fulfillment, coordinating the schedule to manage responsibilities and lead cross-functional teams

Marketing Manager

• Jun 2021 - Sep 2021

• Contracted to manage the marketing strategy of a startup company and establish their brand presence • Head of all marketing and business development across multiple offices, which within the first 60 days, increased traffic from 1-2 visitors to averaging 10-15 clients daily, boosting revenue performance by 700% • Represent the company in B2B relationships with both partner companies as well as new prospects, in charge of creating presentations, leading meetings, and account management • Own all traditional and digital marketing projects to be used to promote the company, from designing brochures to building websites in order to increase visibility • Develop company website (home page, landing pages, navigation, etc.) and manage SEO and SEM by registering the business through online platforms and optimizing metadata to bolster ranking • Create accessible marketing assets, such as design templates and back-end access of digital marketing accounts, that the company can use to supplement their business model even after the end of the contract

Leasing Administrator

• May 2015 - Aug 2015

• Manage a rental condominium community of over 800 units alongside a interdepartmental team • Work with a team of leasing agents as well as coordinate the maintenance team to schedule services for the community and resolve any issues on the property efficiently • Offer front desk customer service to residents and new prospects, while simultaneously processing and filing tenant documents in a organized manner • Manage a rental condominium community of over 800 units alongside a interdepartmental team • Work with a team of leasing agents as well as coordinate the maintenance team to schedule services for the community and resolve any issues on the property efficiently • Offer front desk customer service to residents and new prospects, while simultaneously processing and filing tenant documents in a organized manner