Edwina Lambourdiere
Senior PPC Account Manager at Absolute Digital Media - We're Hiring!- Claim this Profile
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French Native or bilingual proficiency
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English Native or bilingual proficiency
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Spanish Limited working proficiency
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Creole Native or bilingual proficiency
Topline Score
Bio
Charlotte Ashman
As a manager, Edwina was always clear with expectations and priorities within the team. We were kept up to date with new and existing clients across the team for visibility. Edwina was readily available to help with any queries, especially for the junior members on the team. Constantly looking for opportunities to improve and expand knowledge, Edwina created a culture within the team that encouraged the sharing of research and findings to improve team performance on client accounts. As a results driven person, Edwina’s focus on thorough reporting for every client meant we were taught to identify patterns to predict trends and spot areas of potential growth to act on to improve the results of all client accounts.
Rob McCordick
I highly recommend Edwina. She has a deep understanding of the industry and effectively uses various platforms to achieve measurable results for clients. As a data-driven marketer, she pays close attention to detail and consistently works to optimize campaigns for maximum ROI. In addition, she excels at communication and clearly conveys campaign performance and strategies to clients. I had the pleasure of working with her and found her to be an excellent manager. I have learned a great deal from her and continue to apply her knowledge to this day. Edwina is a valuable asset to any team and would make a great addition to any organization.
Wayne Barker
I had the pleasure of working with Edwina for several years and can confidently say she is an exceptional PPC professional. Her campaign management and optimisation skills are truly impressive, and her attention to detail and problem-solving abilities are second to none. In addition to her technical expertise, Edwina is also a conscientious leader who is able to manage and guide team members effectively. Edwina's expertise in PPC and ability to drive results is truly unparalleled. Her clients consistently saw a great return on investment due to her strategic approach and ability to optimise campaigns for maximum performance. Her extensive knowledge of the industry and various PPC platforms makes her a valuable asset to any team.
Charlotte Ashman
As a manager, Edwina was always clear with expectations and priorities within the team. We were kept up to date with new and existing clients across the team for visibility. Edwina was readily available to help with any queries, especially for the junior members on the team. Constantly looking for opportunities to improve and expand knowledge, Edwina created a culture within the team that encouraged the sharing of research and findings to improve team performance on client accounts. As a results driven person, Edwina’s focus on thorough reporting for every client meant we were taught to identify patterns to predict trends and spot areas of potential growth to act on to improve the results of all client accounts.
Rob McCordick
I highly recommend Edwina. She has a deep understanding of the industry and effectively uses various platforms to achieve measurable results for clients. As a data-driven marketer, she pays close attention to detail and consistently works to optimize campaigns for maximum ROI. In addition, she excels at communication and clearly conveys campaign performance and strategies to clients. I had the pleasure of working with her and found her to be an excellent manager. I have learned a great deal from her and continue to apply her knowledge to this day. Edwina is a valuable asset to any team and would make a great addition to any organization.
Wayne Barker
I had the pleasure of working with Edwina for several years and can confidently say she is an exceptional PPC professional. Her campaign management and optimisation skills are truly impressive, and her attention to detail and problem-solving abilities are second to none. In addition to her technical expertise, Edwina is also a conscientious leader who is able to manage and guide team members effectively. Edwina's expertise in PPC and ability to drive results is truly unparalleled. Her clients consistently saw a great return on investment due to her strategic approach and ability to optimise campaigns for maximum performance. Her extensive knowledge of the industry and various PPC platforms makes her a valuable asset to any team.
Charlotte Ashman
As a manager, Edwina was always clear with expectations and priorities within the team. We were kept up to date with new and existing clients across the team for visibility. Edwina was readily available to help with any queries, especially for the junior members on the team. Constantly looking for opportunities to improve and expand knowledge, Edwina created a culture within the team that encouraged the sharing of research and findings to improve team performance on client accounts. As a results driven person, Edwina’s focus on thorough reporting for every client meant we were taught to identify patterns to predict trends and spot areas of potential growth to act on to improve the results of all client accounts.
Rob McCordick
I highly recommend Edwina. She has a deep understanding of the industry and effectively uses various platforms to achieve measurable results for clients. As a data-driven marketer, she pays close attention to detail and consistently works to optimize campaigns for maximum ROI. In addition, she excels at communication and clearly conveys campaign performance and strategies to clients. I had the pleasure of working with her and found her to be an excellent manager. I have learned a great deal from her and continue to apply her knowledge to this day. Edwina is a valuable asset to any team and would make a great addition to any organization.
Wayne Barker
I had the pleasure of working with Edwina for several years and can confidently say she is an exceptional PPC professional. Her campaign management and optimisation skills are truly impressive, and her attention to detail and problem-solving abilities are second to none. In addition to her technical expertise, Edwina is also a conscientious leader who is able to manage and guide team members effectively. Edwina's expertise in PPC and ability to drive results is truly unparalleled. Her clients consistently saw a great return on investment due to her strategic approach and ability to optimise campaigns for maximum performance. Her extensive knowledge of the industry and various PPC platforms makes her a valuable asset to any team.
Charlotte Ashman
As a manager, Edwina was always clear with expectations and priorities within the team. We were kept up to date with new and existing clients across the team for visibility. Edwina was readily available to help with any queries, especially for the junior members on the team. Constantly looking for opportunities to improve and expand knowledge, Edwina created a culture within the team that encouraged the sharing of research and findings to improve team performance on client accounts. As a results driven person, Edwina’s focus on thorough reporting for every client meant we were taught to identify patterns to predict trends and spot areas of potential growth to act on to improve the results of all client accounts.
Rob McCordick
I highly recommend Edwina. She has a deep understanding of the industry and effectively uses various platforms to achieve measurable results for clients. As a data-driven marketer, she pays close attention to detail and consistently works to optimize campaigns for maximum ROI. In addition, she excels at communication and clearly conveys campaign performance and strategies to clients. I had the pleasure of working with her and found her to be an excellent manager. I have learned a great deal from her and continue to apply her knowledge to this day. Edwina is a valuable asset to any team and would make a great addition to any organization.
Wayne Barker
I had the pleasure of working with Edwina for several years and can confidently say she is an exceptional PPC professional. Her campaign management and optimisation skills are truly impressive, and her attention to detail and problem-solving abilities are second to none. In addition to her technical expertise, Edwina is also a conscientious leader who is able to manage and guide team members effectively. Edwina's expertise in PPC and ability to drive results is truly unparalleled. Her clients consistently saw a great return on investment due to her strategic approach and ability to optimise campaigns for maximum performance. Her extensive knowledge of the industry and various PPC platforms makes her a valuable asset to any team.
Experience
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Absolute Digital Media
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United Kingdom
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Advertising Services
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1 - 100 Employee
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Senior PPC Account Manager
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Mar 2023 - Present
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Boom Online Marketing
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United Kingdom
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Advertising Services
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1 - 100 Employee
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PPC Senior Account Manager
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Jan 2022 - Dec 2022
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Head Of PPC
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Nov 2019 - Jan 2022
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PPC Account Manager
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Feb 2018 - Jan 2022
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Adtrak
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United Kingdom
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Marketing Services
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1 - 100 Employee
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Paid Marketing Consultant
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Nov 2015 - Feb 2018
With a very diverse portfolio of clients, I work closely with them in order to increase offline & online visitors, calls and ROI. This is achieved using Google Adwords (Search, Display, Video...), Bing, LinkedIn, and Facebook advertising platforms. Clear reporting is provided to ensure that the insights of performance is being shared in due time and that we're constantly working towards the clients' business objective. With a very diverse portfolio of clients, I work closely with them in order to increase offline & online visitors, calls and ROI. This is achieved using Google Adwords (Search, Display, Video...), Bing, LinkedIn, and Facebook advertising platforms. Clear reporting is provided to ensure that the insights of performance is being shared in due time and that we're constantly working towards the clients' business objective.
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VF Corporation
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United States
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Retail Apparel and Fashion
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700 & Above Employee
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Credit Controller
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Jul 2015 - Nov 2015
I worked for VF (fixed term contract), more specifically for the Timberland brand, for the French market. I was responsible for the following: - Reviewing customers' financial statements in order to decide whether or not to offer credit to release their orders - Setting up the payment methods and conditions of the account - Maintaining contact with clients to ensure invoices are clear for payment - Resolving queries both internally and externally around outstanding invoices / Contacting business customers when payment is overdue / Recovering the debts - Negotiating (re-)payment plans - Posting and allocating payment into JBA
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Esendex
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United Kingdom
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Telecommunications
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1 - 100 Employee
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Marketing Assistant - France
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Feb 2015 - Apr 2015
My role at Esendex, a leading European business communication services provider, included: - Assisting in the management of the company’s French website. - Responsible for advertising Esendex’s services online in French speaking countries. - Producing monthly reports, presenting results and suggesting changes. - Managing the company’s Social Media activities for France. - Responsible for managing all online pay-per-click (PPC) accounts for France. - Implementing the offline marketing strategy for France (I organised our presence in two major events, E-Marketing Paris and Ecom Geneva).
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Nottingham Counselling Service (NCS)
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United Kingdom
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Mental Health Care
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1 - 100 Employee
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Market Research Consultant
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Oct 2014 - Dec 2014
I submitted a report including a thorough competitors’ analysis and some recommendations which are to be included and implemented as part of the organisation’ Business Strategy for 2015. I submitted a report including a thorough competitors’ analysis and some recommendations which are to be included and implemented as part of the organisation’ Business Strategy for 2015.
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Freudenberg
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Langres, France
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Product Marketing Assistant
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Aug 2012 - Jul 2013
In a B2B international environment, I completed several missions: - Organise customers’ visits on the site, from the planning to the preparation of the PowerPoint presentations according to the agenda. - Improve and create simple tools for reporting tasks. - Share technological skills by organizing short Excel and PowerPoint demonstrations. - Assist my colleagues in some of their missions. - Participate in a seminar about intercultural competencies and working across different cultures. - Work on two main strategic subjects on a global level: - Pricing and loss makers’ management: Gather and analyse accounting data to provide an overview of the situation using tools provided by the headquarters. - Customer satisfaction management: Analyse data from a survey held by an external company, and make PowerPoint slides synthesizing the relevant data to be presented to different departments of the site in France, of the competence centre in the United States, and of production partners.
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Author and Self-Publisher of T.R.A.C.K. Amor Et Melle Et Felle Fecundissimus Es
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2012 - 2013
Because I really like the adventure of self-publishing and the independence I had, I continued with this form of publishing for the second volume: T.R.A.C.K. Amor Et Melle Et Felle Fecundissimus Es (386 pages). Once again, I :- designed the cover- coordinated the corrections- decided on the pricing strategy (for each version - print and PDF)- handled the administrative part with the BNF (Bibliothèque Nationale de France)- did the communication around the book (Facebook, word-of-mouth, blogs...)- managed the distribution strategy (online sale via TheBookEdition and face-to-face sales whenever possible...). The book is available in print and PDF versions on TheBookEdition.com. A summary is provided in French in the Publication section.
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Author and Self-Publisher of T.R.A.C.K. Mea Culpa
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2011 - 2013
Because I really wanted to share my story, and since actual publishing companies wouldn't accept to publish it, I decided to go for self-publishing under the pseudonym Aemilia Caerulea Faeles. Apart from the writing of the novel (278 pages of fantasy), I :- designed the cover- coordinated the corrections- decided on the pricing strategy (for each version - print and PDF)- handled the administrative part with the BNF (Bibliothèque Nationale de France)- coordinated the communication strategy (Press release in a student magazine (http://www.studyramagrandesecoles.com/home_prepas.php?Id=7294), Facebook, word-of-mouth...)- created a blog for the saga: http://t_r_a_c_k.eklablog.com/ to differentiate it from other projects (http://aemilia-caerulea-faeles.blogspot.fr/) - managed the distribution strategy (online sale via TheBookEdition and face-to-face sales whenever possible...)The book is available in print and PDF versions on TheBookEdition.com. A summary is provided in French in the Publication section.
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Event Project Manager Assistant
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Jun 2011 - Jun 2011
As a team of 17 French students, we had to work on several aspects of the Festival du Rire (Laugh Festival). Taking into account a small budget, the time limit, and the requirements of our client, we chose and contacted the artists in order to make several propositions. In terms of promotion we created and proposed different posters. I was more specifically affected to the following tasks: - Researching, screening and contacting artists - Creating posters As a team of 17 French students, we had to work on several aspects of the Festival du Rire (Laugh Festival). Taking into account a small budget, the time limit, and the requirements of our client, we chose and contacted the artists in order to make several propositions. In terms of promotion we created and proposed different posters. I was more specifically affected to the following tasks: - Researching, screening and contacting artists - Creating posters
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Germain Traiteur
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Dijon Area, France
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Junior Consultant
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Jun 2011 - Jun 2011
As a team of four (two French and two American students), we established the marketing strategy of a new concept for a launch in France. We defined the market potential, according to a market study we conducted; we defined the target market and the positioning, recommended a sales strategy, a pricing structure, and distribution networks; and we established a communication plan. Germain Traiteur gave us positive feedback on our work and did use some of our recommendations for his business. I was in charge of the communication between the client and the consultancy team. In the project, I did the main comparative desk research on how to enhance and protect the client's concept (patent, copyright, franchising, trademarks, licensing: requirements, legal status...) in order to present the more valuable, beneficial and feasible alternatives. I also took actively part in the competitive analysis and in the delivery of a creative solution (through a PowerPoint Presentation).
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Education
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2013 - 2014
University of Nottingham - Nottingham University Business School
Master of Science (MS), Marketing -
2010 - 2014
Groupe Ecole supérieure de Commerce de Dijon-Bourgogne
Master's degree, Management -
2008 - 2010
Classes Préparatoires aux Grandes Ecoles littéraires
Literature - Major: English and Spanish
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