Digital Marketing Manager

• Aug 2018 - Present

Managing strategy and setting up all digital campaigns: PPC, social media and email marketing. Measuring and optimizing all Marketing campaigns using Google Analytics and other tools in a range of overseas markets (Latin America, Brazil, Middle East, Asia, North America and Europe). Segmenting and targeting relevant groups, identifying and creating marketing personas. Delivering weekly performance insights and reports across all different campaigns. Creating and localizing content for digital campaigns. Budget forecast and management.

Business Development

• Nov 2017 - May 2018

ATM networks - Identifying appropriate site locations and negotiating them with clients. Developing and managing a potential sites pipeline. Account management and ongoing relationship with partners throughout the contract lifetime. Following up installation collaborating with the Operations Department. Performing frequent field visits to monitor and ensure performance and quality of installed ATMs under management. ATM networks - Identifying appropriate site locations and negotiating them with clients. Developing and managing a potential sites pipeline. Account management and ongoing relationship with partners throughout the contract lifetime. Following up installation collaborating with the Operations Department. Performing frequent field visits to monitor and ensure performance and quality of installed ATMs under management.

Sales & Marketing Specialist

• Dec 2016 - May 2017

Creating relevant content to attract new customers. Identifying business opportunities and target market (Portuguese speakers communities in the UK). Making initial customer contact through meetings and calls. Identifying each potential customer’s needs. Formulating business proposals. Developing new opportunities and fostering partnerships. Following up newspaper delivery and displaying. Liaising with journalism and design teams to ensure appropriate content and advertisement. Preparing sales and marketing reports.

Internship Program

• Jan 2017 - Jan 2017

Helping the Student Services Manager with all daily administrative activities in regards to new and current students. Greeting new arrivals, promoting Malvern House social programme, issuing certificates and student cards. Helping Malvern House Academic Team and Study Centre when required. Helping the Student Services Manager with all daily administrative activities in regards to new and current students. Greeting new arrivals, promoting Malvern House social programme, issuing certificates and student cards. Helping Malvern House Academic Team and Study Centre when required.

Regional Sales Manager

• 2014 - 2015

Leading a team of three Key Account Sales Managers and one Analyst. Responsible for the development of strategic and tactical plans, supply and budget management in addition to all initiatives with a focus on sales growth, market share and profitability for Retail Channel.

Key Account Sales Manager

• 2013 - 2014

Managing the main clients within the Retail Channel. Heading strategic and tactical plans, supply, funds administration and all initiatives related to bring growth, market share and profitability.

Area Sales Coordinator

• 2012 - 2013

Managing the operation, sales results and P&L of 15 Claro company stores in seven cities within two states, leading a team of 15 Store Managers, 25 Assistant Store Managers and 110 Sales Representatives, guiding them to the achievement of the gross/net profit and sales revenue targets.

Senior Project & Quality Analyst

• Jan 2011 - Dec 2012

Responsible for communication and quality standards within the channel, in which procedures elaboration and application, channel KPI improvement. Bringing revenue through financial processes compliance. Running new projects, sales planning and merchandising.

Store Manager

• 2009 - 2011

Assistant Store Manager

• 2007 - 2009

Costumer Advisor

• 2005 - 2007