Brand Communications Manager

• Feb 2021 - Present

Marketing Lead

• Jun 2018 - Feb 2021

► Creative conceptualisation of marketing campaigns for both Japan IPL Express Singapore & Malaysia► Plan and execute in-store and digital campaigns to grow footfall and conversions► Plan and communicate campaigns/digital ads that deliver brand value and increase brand affinity to target audiences via various channels (agencies/social media/partnership)► Identify and liaise with each agencies’ marketing direction and strategies for digital campaigns/advertisement ► Manage marketing budgets, track expenditures and campaign effectiveness► Handle Japan IPL Express SG & MY social media content, advertising and prepare reports & evaluation► Evaluate customer feedbacks on a weekly basis to identify potential solutions or iron up operation protocol► Approach relevant partners, sponsorships or co-branding collaboration to reach out to wider market segments► Develop post-event evaluation report with inclusion of ROI, expenditures, event coverage and photos.► Coordinate with Purchasing, Operations and Design to ensure timely delivery of marketing items► Handles all customer enquiries touchpoint: FB, Instagram DM, WhatsApp Business, Emails Show less

Marketing & Design Manager

• Nov 2016 - Nov 2017

► Design - In-charge of all clients'​ marketing campaigns artwork - if needed, website design and company logo. - Ensuring website designed is SEO and user-friendly. - Creating designs that alias with current PlushHome's marketing campaigns to better convey marketing communication to all potential home owners. ► Marketing for Clients - Creating/Understanding each clients'​ brand identity/image. - Brainstorming on ideas for clients'​ promotional offline/online campaigns. - Assisting Content Writer Assistant with content-writing, ensuring all content and artworks are communicated clearly to the end users. - Handles clients'​ social media marketing: Facebook Adverts ► Marketing for PlushHome - Brainstorming on marketing ideas from time to time to assist in increasing brand awareness of PlushHome while increasing customer database and increasing credibility of the company. - Ensure marketing campaigns run according to schedule. - Clients under PlushHome are under our care for their individual marketing campaigns. - Ensure clients are communicated and are kept updated on the process of their marketing campaigns. Show less

Brand Marketing Manager

• Mar 2015 - Nov 2017

Sales and Brand Marketing Manager for award-winning Korean skincare brand, Dr. Young. ► Marketing and Branding - Creating & planning for promotion/campaigns/events - Search & manage all sponsors/partners/collaborators, including proposals, content-writing for campaigns etc. - Manage e-commerce website; Sales to Backend to Customer Database - In-charge of all other third-party e-commerce platforms' sales and promotion - Plan for CRM activities for current and potential customers ► Digital Marketing - In-charge of all social media platforms - Handle Facebook/ Instagram advertising and posting of contents - Keep visuals of brand/product updated to maintain brand awareness and recognition - Rebranding of Dr. Young e-commerce sites ► Design - Designing for respective marketing campaigns or marketing collaterals - Conceptualizing design to better deliver brand communication to consumers - Creating UI mock-up for website and updating it from time to time - Directing photography sessions on products to achieve the desired feel and image for the brand Tools: Photoshop/Illustrator ► PR - Managing sponsors' brand on our respective event - Negotiating and matching to sponsors' expectations and needs - Alias with print/digital agency with prints and advertising aspects ► Visual merchandising - In-charge of VM of offline counters/prints displays and branding ► Logistics - Alias with freight forwarder on incoming shipments - Manage and maintain stock inventory at online/offline shelves ► Admin - Aliasing with Dr. Young Korea on sales & marketing updates - Prepare monthly sales and expenditure reports - Prepare documents for yearly auditing ► Customer service - Assist in online and offline Q&A - Schedule and coordinate meetings with customers ► Business Venture - Liaise with third-party overseas vendors & local grants on Beauty Fairs - In-charge of all design aspects of the beauty fair booth - Coordinate meeting scheduled with overseas distributors/manufacturers Show less

Model

• Sep 2012 - Oct 2015

Telemarketer

• May 2012 - Jun 2012

► Cold-calling duties ► Assisting agent to make appointments with prospects ► Cold-calling duties ► Assisting agent to make appointments with prospects

Sales Associate

• Dec 2007 - May 2008

► Manage daily sales report and stock inventory. ► Promoting and educating to customers of latest campaigns/products ► Ensure cleanliness of store ► Improvising VM of store ► Manage daily sales report and stock inventory. ► Promoting and educating to customers of latest campaigns/products ► Ensure cleanliness of store ► Improvising VM of store