Performance Coordinator - Affiliates

• Mar 2023 - Present

Client: National Australia Bank (NAB) • Coordination of client's day-to-day ops for Affiliate marketing campaigns. • Research and present performance updates to stakeholders regularly - provide market insights into Personal Everyday Banking space and key figures for different NAB products. • Monitor budgets of affiliate partners, and provide recommendations based on efficiency of their spends. Client: National Australia Bank (NAB) • Coordination of client's day-to-day ops for Affiliate marketing campaigns. • Research and present performance updates to stakeholders regularly - provide market insights into Personal Everyday Banking space and key figures for different NAB products. • Monitor budgets of affiliate partners, and provide recommendations based on efficiency of their spends.

SEO Specialist Intern

• Aug 2022 - Nov 2022

StudioHawk is Australia's largest dedicated SEO agency, and was awarded SEMRush’s Best Agency of the Year 2019 and Best Global SEO Agency by Global Search Awards 2021. • Prepared monthly SEO performance reports that involve data analysis via Google Analytics, crawling websites for auditing, backlink implementations, and blog recommendations. • Conducted comprehensive keyword research to identify gaps and opportunities. • Analysed on-page and off-site optimisation strategies for clients’ websites. Show less

Marketing Lead (Antler Cohort SG8)

• Jan 2021 - Feb 2022

Scouted to lead Marketing team for Quest, an app-based freelancing platform for Gen-Zs. Backed by leading tech investors such as Goodwater Capital, Antler. • Oversaw own team of marketers who assisted in driving digital and growth marketing goals. • Successfully harnessed TikTok virality to allow for direct app growth via trending TikToks. Drove user growth up to 40k in < 6 months. • Provided counsel to and collaborated with the company's co-founders to develop our local operations roadmap based on business priorities. • Led guerrilla marketing campaigns and local partnerships. • Spearheaded KOL content, editorial, and digital marketing strategies, leading a strong Marketing Flywheel effect. Show less

Marketing Solutions Intern

• Aug 2021 - Dec 2021

• Collaborated with Business Development Key Account Managers and brand partners for campaigns including: 9.9, 10.10 Oct Brands Fest, COMEX IT SHOW, 11.11, Super Tech Show (Nov), Sports Clearance Sale (Nov), 12.12/ BFCM • Coordinated Adsellerate (Shopee-managed FB ads), optimising brands’ ads budget for campaign participation • Onboarded brands onto Marketing Solutions Portal – expedite/troubleshoot requests to generate tracking codes, monitor campaign performance, manage FB/Google ads • Processed multi-brand traffic reports during and post-campaign (CPAS, Adsellerate) Show less

FBE Panelist Speaker

• Sep 2021 - Sep 2021

Small Business and Entrepreneurship Series: What's your Side Hustle⚡️Was invited as an enterprising BCom student to talk about my journey establishing a side business while studying. As a panelist, I shared about my experience as a Founding Member of Quest Hyphen Inc, insights on the benefits of running a business while studying, and tips on how to get started.

Bcom Case Competition Preliminary Finalist

• Aug 2021 - Aug 2021

Pitched Healthcare Cloud solutions to client, Salesforce.

Digital Energy, EcoXpert Sales Intern

• Mar 2021 - Jul 2021

Schneider Electric is a French multinational company providing energy and automation digital solutions for efficiency and sustainability. - Operated Channel Management tool, and supported sales team in customer management. - Ideated channel marketing programs to recruit, engage and grow channel partners. - Regularly reported sales, orders, and backlog figures to DE Business VP. - Executed local events for segment partners in Real Estate, Hotel, Education etc. Schneider Electric is a French multinational company providing energy and automation digital solutions for efficiency and sustainability. - Operated Channel Management tool, and supported sales team in customer management. - Ideated channel marketing programs to recruit, engage and grow channel partners. - Regularly reported sales, orders, and backlog figures to DE Business VP. - Executed local events for segment partners in Real Estate, Hotel, Education etc.

Digital Marketing Intern

• Nov 2020 - Feb 2021

Chope is a demand-generating dining app that has seated over 35 million diners and helped more than 3,700 restaurant partners manage online and offline reservations, table inventory, and prepayment. • Search Engine Optimization of landing pages • Curation of dining guides, food blogs, social media campaigns • Generating EDM templates & copies • Execution of marketing campaigns & content Chope is a demand-generating dining app that has seated over 35 million diners and helped more than 3,700 restaurant partners manage online and offline reservations, table inventory, and prepayment. • Search Engine Optimization of landing pages • Curation of dining guides, food blogs, social media campaigns • Generating EDM templates & copies • Execution of marketing campaigns & content

Marketing Intern (Deep-Tech Robotics)

• Jul 2020 - Jan 2021

As the industry's first Full-stack and Code-free AI-Robot Programming platform, Augmentus enables non-technical users to develop and deploy robotic systems, while levelling the automation playing field and disrupting the robotics industry. • Creation & copywriting of social media platforms & blogs • Content Management on potential topics of interest • Generate newsletters & regular updates for email marketing • Effective research and content creation by understanding marketing analytics Show less

Sales Manager (Project Myrtle)

• Jan 2020 - Jan 2021

Myrtle (myrtlefamily.com) is a project social enterprise under NUS Social Impact Catalyst (previously Enactus Singapore). As a Sales Manager, I had: • Maintained long-term relationship with B2B and B2C merchants (Partners: Shiseido Singapore, Active SG, Swapaholic, Savour App) • Secured partnerships with new clients by identifying business opportunities in prospective markets • Managed corporate orders, pop-up events and online sales platforms (Shopify, Carousell etc.) • Conducted market research for new products, product enhancement and redesign Show less

Mentee (Advisory Mentorship Programme 2020)

• May 2020 - Aug 2020

Gained insight about the tech industry from Jason Ong, a Product Trainer at HubSpot. Watch us share on our insights and experiences within the Advisory Mentorship Programme: www.tinyurl.com/advisorymentorship Gained insight about the tech industry from Jason Ong, a Product Trainer at HubSpot. Watch us share on our insights and experiences within the Advisory Mentorship Programme: www.tinyurl.com/advisorymentorship

People Operations (Human Resources) Intern

• Feb 2020 - Aug 2020

Fave Group is the fastest growing Online to Offline company in Southeast Asia that connects millions of customers to thousands of offline businesses. • Assisted in recruitment and selection process, from posting job advertisements to attracting, screening and interviewing talents • Took charge of Office space, facilities, and maintenance operations management • Facilitated Brand Ambassadors and Internship programme for various functions • Ensured high employee engagement via organising of company-wide events (eg. quarterly employee-wellness 'Fave Gets Fit' programme) Show less

Head of Publicity (Temasek Polytechnic)

• Oct 2018 - Mar 2020

Managed a team of 4 subcommittee and 60+ members. Led recruitment fairs, social media management, and organisation rebranding. Executed major events, including inter-school bonding events and business workshops. Organised volunteering activities at non-profit organisations. Achieved a Temasek Student Excellence Award in Leadership. Managed a team of 4 subcommittee and 60+ members. Led recruitment fairs, social media management, and organisation rebranding. Executed major events, including inter-school bonding events and business workshops. Organised volunteering activities at non-profit organisations. Achieved a Temasek Student Excellence Award in Leadership.

Recruitment Intern

• Sep 2019 - Dec 2019

• Responsible for initial interview and candidate selection process, including preliminary phone screening and face-to-face interviews, shortlisting best-fit candidate for Hiring Manager • Focused mainly in the area of recruiting for Financial Consultants • Headed content creation for company’s new social media project of using Instagram to generate client and recruitment leads • Responsible for initial interview and candidate selection process, including preliminary phone screening and face-to-face interviews, shortlisting best-fit candidate for Hiring Manager • Focused mainly in the area of recruiting for Financial Consultants • Headed content creation for company’s new social media project of using Instagram to generate client and recruitment leads

Talent Acquisition Associate (Marks & Spencer)

• Sep 2018 - Oct 2018

• Reviewed and selected best-fit candidates for retail roles • Was primary point of contact for candidates throughout the entire recruitment process • Assisted Senior HR Executive to update of company outlets’ organisation charts, achieve employee personnel files, and prepare Letters of Appointment for candidates • Assisted senior TA colleagues on a weekly basis to coordinate walk-in interviews at retail outlets • Reviewed and selected best-fit candidates for retail roles • Was primary point of contact for candidates throughout the entire recruitment process • Assisted Senior HR Executive to update of company outlets’ organisation charts, achieve employee personnel files, and prepare Letters of Appointment for candidates • Assisted senior TA colleagues on a weekly basis to coordinate walk-in interviews at retail outlets

IT Admin Associate

• Sep 2017 - Oct 2017

Accounting Admin Associate

• Jan 2017 - Apr 2017