Experience

Setoko (Iterative S23)

• Indonesia
• Technology, Information and Internet
• 1 - 100 Employee

• CEO & Co-Founder

  • Aug 2021 - Present



Sekitar

• Indonesia
• IT Services and IT Consulting
• 1 - 100 Employee

• CEO & Co-founder

  • Jan 2022 - Oct 2022



PT Perintis Teknologi Nusantara

• Indonesia
• Investment Management
• 1 - 100 Employee

• Head of Growth

  • Apr 2019 - Jan 2022



Bukalapak

• Indonesia
• Information Technology & Services
• 700 & Above Employee

• Growth

  • Feb 2018 - Apr 2019



Bhinneka.Com

• Indonesia
• Technology, Information and Internet
• 400 - 500 Employee

• Growth Hacker

  • Nov 2016 - Nov 2017

  • Analyse customer behavior, channel behavior & product selection to increase customer, transaction, revenue, AOV and also repeat customers• Do research on focused marketing channel to grow every single metrics using data-driven approach• Do A/B testing on every single thing matters and also execute new idea to improve marketing channel• Propose marketing strategy by using insight from Business Intelligence and Marketing Analyst• Coordinate with every marketing team to execute marketing strategy• Collaborate with Product Team, Marketing Team, and Business Intelligence Team to build tools, dashboard, product improvement, or new feature to support marketing needs

• Marketing Analyst

  • Jun 2016 - Nov 2016

  • Present marketing data analysis and liaise strategic initiatives with Marketing channel owner• Identify and analyse data requirements needed for marketing team• Coordinate with Business Intelligence team to provide data reports & dashboards• Analyse customer behaviour, customer journey, marketing funnel, product trend to provide business insight



Sale Stock

• Indonesia
• Technology, Information and Internet
• 100 - 200 Employee

• Growth Hacker - Marketing

  • Oct 2015 - Mar 2016

  • Create copy and engaging content to run a multiple campaign• Execute A/B testing to compile and analyse data for the best data trends result• Research on several keywords through Google Adwords search• Research on several campaigns and contents through Google display networks• Manage and research CPC, CPM, CPA bidding for Google Adwords.• Create engaging content for email marketing trick• Query and analyse SQL database to compile customer data for next marketing experiments.• Manage and create some engaging copy and content to growth hack Linkedin company page• Research and analyse Linkedin Paid service (CPC, CPM) to achieve the best ROI.• Colaborate with Dev team to create the best Career page to support Linkedin Page.



PT. XL Axiata Tbk

• Indonesia
• Telecommunications
• 700 & Above Employee

• XL Apprentice Program

  • Jul 2014 - Jun 2015

  • Draft quality control scenario & document before testing process• Manage end-to-end quality control process for several projects• Cooperate with developer and project manager or business marketing• Colaborate with partner or vendor for some projects• Monitor UAT and Sanity testing for user experience• Follow up defects or problem findings during quality control process to developers.• Provide daily, weekly, and monthly performance report of quality control processes.• Deliver quality control project result report for all stakeholders• Evaluate, conclude, and close after quality control process has been done