Experience

Antelope

• Manufacturing
• 1 - 100 Employee

• Ecommerce Growth Manager

  • Apr 2023 - Present

  Support Ecommerce team with cohesive strategy and execution of marketing activities across marketplaces.



Stojo

• United States
• Manufacturing
• 1 - 100 Employee

• Senior Marketing & eCommerce Operations Manager

  • May 2022 - May 2023

  United States Develop and oversee the planning, management, and execution of marketing calendar, email strategy, sms, paid ad performance, press and affiliate, sales channels. Own all stojo.co performance analytics. Increased site revenue by 300% and average order value by 2x. Driver of all new product launches and go-to-market strategies for DTC. Manage Stojo's Amazon storefront including PDPs, branded store, A+ content, and promotions. Increased Amazon revenue by 400% and profitability by 300%… Show more Develop and oversee the planning, management, and execution of marketing calendar, email strategy, sms, paid ad performance, press and affiliate, sales channels. Own all stojo.co performance analytics. Increased site revenue by 300% and average order value by 2x. Driver of all new product launches and go-to-market strategies for DTC. Manage Stojo's Amazon storefront including PDPs, branded store, A+ content, and promotions. Increased Amazon revenue by 400% and profitability by 300%. Redesigned product catalog on stojo.co and Amazon to increase average order value and profitability. Manager of agency relations for press & affiliate, email, and performance marketing.

• Associate Marketing and eCommerce Operations Coordinator

  • Aug 2021 - May 2023

  United States Manage and maintain website, email, SMS, and social media platforms. Coordinate content across all marketing channels for fluid messaging. Led all retention efforts with an emphasis on email and sms. Overhaul of design and copy of email including flows. Increased email to consistently drive 20% of DTC revenue. Optimized and led all cross functional project management. Rolled out project management systems and creative asset management tools.



Kellogg Company

• United States
• Manufacturing
• 700 & Above Employee

• Associate Marketing Manager, eCommerce

  • Jan 2021 - Sep 2021

  Chicago, Illinois, United States Maintained product catalogs and marketing pages across all Natural & Organic brands. Unlocked eCommerce growth potential for all Kellogg's Natural & Organic brands which is inclusive of RXBAR, Kashi, Bear Naked, Pure Organics and Joybol.



RXBAR

• United States
• Manufacturing
• 1 - 100 Employee

• Associate Marketing Manager, eCommerce

  • Jun 2019 - Jan 2021

  Greater Chicago Area Facilitated all DTC promotions to hit annual operating plan by fiscal period, overseeing creative assets and communication strategy, operating all creative implementation from start to finish. Responsible for post promotion and product launch analytics to make long term decisions on profitability of catalog offering. Launched new brand innovations D2C, providing early product feedback and consumer insights to inform sell-in strategies.

• Strategic Independent Service Manager

  • Nov 2017 - Jun 2019

  Greater Chicago Area Enhanced retention strategies on rxbar.com for B2B Wholesale customers across North America through email and phone sales & marketing tactics. Created email retention campaigns and flows to drive an increase in repeat customer revenue. Account manager of small businesses. People manager of two individuals who successfully increased customer satisfaction score in a 3-month period.



UK Athletics Marketing

• Intern

  • Aug 2014 - Aug 2016

  University of Kentucky Assist with gameday promotional activities, special events, office duties, and other work as assigned.



Turn the Burn

• United States
• Environmental Services

• Intern

  • May 2016 - Jul 2016

  Greater Boston Area



Kappa Delta Sorority

• United States
• Non-profit Organizations
• 500 - 600 Employee

• Vice President of Public Relations

  • Dec 2014 - Dec 2015

  University Kentucky Building and communicating Kappa Delta’s national brand to the chapter, campus, and community. Also establishing relationships with alumnae and maintaining open lines of communication. Spreading awareness about Kappa Delta events, initiatives, and achievements. In control of all social media accounts and planing events for the chapter and alumnae.



Federated Hermes

• United States
• Financial Services
• 700 & Above Employee

• Institutional Marketing Intern

  • May 2015 - Aug 2015

  -Assisted in development and delivery of marketing materials that support institutional sales efforts. -Completed a full analysis of competitor institutional webs presence for the web design team. Proofread and edit marketing and presentation materials for the end of the quarter. -Developed a manual that sourced all data points used in institutional marketing materials that is used by institutional marketing department. -Shadowed a Portfolio Manager, Project Manager, and an Equity… Show more -Assisted in development and delivery of marketing materials that support institutional sales efforts. -Completed a full analysis of competitor institutional webs presence for the web design team. Proofread and edit marketing and presentation materials for the end of the quarter. -Developed a manual that sourced all data points used in institutional marketing materials that is used by institutional marketing department. -Shadowed a Portfolio Manager, Project Manager, and an Equity Trader. Show less



ADORE INC

• Intern

  • Jun 2014 - Aug 2014

  Face-to-Face promotions using product training as well as personal business paradigms that focus on the art of communication and training techniques to develop solid relationships with potential customers. Comprehensive and direct marketing approach geared toward sales.