Rafael Ulisses de Alencar

Sales Director at Vertem
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Contact Information
us****@****om
(386) 825-5501
Location
São Paulo, São Paulo, Brazil, BR
Languages
  • English Native or bilingual proficiency
  • Spanish Full professional proficiency
  • Portuguese Native or bilingual proficiency

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William Bauch

Eu tive o prazer de trabalhar com o Rafael Ulisses na Genesis Joias, no setor de marketing digital. Durante nosso tempo juntos, pude testemunhar sua abordagem estratégica e orientada para resultados na área de vendas e comercial. O Rafael demonstrou grande habilidade em entender as necessidades dos clientes e traduzi-las em soluções de publicidade personalizadas que impulsionaram o desempenho das vendas. Além disso, ele é altamente qualificado em marketing digital e tradicional, o que o tornou um membro inestimável da equipe. Além disso, Rafael é um excelente comunicador e sabe como construir relacionamentos fortes e duradouros com os clientes. Ele é sempre cortês e atencioso, e faz questão de garantir que todos os clientes sejam bem atendidos e satisfeitos com os serviços da empresa. Eu recomendo fortemente o Rafael para qualquer empresa que esteja procurando um profissional de vendas estratégicas e conhecimento em marketing. Ele é um verdadeiro especialista e um excelente colaborador em qualquer equipe de vendas ou marketing.

Gustavo Domingues

Trabalhar com o Rafa é um prazer. Poucos profissionais de vendas / Comercial possuem a visão estratégica e entendimento técnico do seu escopo de trabalho como ele. Como produto, o melhor lugar para buscar novidades é com ele! Diversas vezes, parte do meu trabalho em entregar valor para os clientes partiu de conversas inusitadas que tínhamos, devido a sua visão e conhecimento do mercado. Fácil de lidar, e ponderado nas decisões. Você é o cara!

Yasmim Paiva

Rafael é um profissional excelente com muito conhecimento para compartilhar. Hoje compartilhamos um treinamento de recomendações instruído por ele para o time de vendas da minha empresa e conseguimos aprender muito com ele! Uma ótima pessoa e um profissional incrível.

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Credentials

  • XBA - Xponential Business Administration
    StartSe University
    Sep, 2022
    - Nov, 2024
  • MDRT Member
    MDRT
    Jan, 2018
    - Nov, 2024
  • SUSEP
    SUSEP
    Jan, 2016
    - Nov, 2024
  • CPA 20 Certified
    ANBIMA

Experience

    • Brazil
    • IT Services and IT Consulting
    • 100 - 200 Employee
    • Sales Director
      • Apr 2022 - Present

      Selling, implementing and sustaining cashback and loyalty complex solutions via C-Level approach. Creation of digital sales team with SDRs & Inside Sales analysts. Implementation of CRM systems and sales tools, direct relationship with marketing to create inbound flow, creation of sales processes including strategic GTM plan for Tradeback product, pitches, training materials, pricing of products and objections map, leading and coaching the sales team to achieve quarterly goals. Leading indirect sales team (partnernships) with ERP systems, and outsourced sales consultants. Cross-functional team leadership, directing the sales, products, tech and operations teams to work as one. Show less

    • Colombia
    • Financial Services
    • 200 - 300 Employee
    • Head of Onboarding & Activation LATAM
      • Oct 2021 - Apr 2022

      Client Onboarding Manager, responsible for implementing onboarding processes, organizing and improving the quality of data in CRM (HubSpot) through rigorous processes and documentation. Understanding partners pain points and processes bottlenecks, in order to help organize and prioritize the product teams' roadmap and provide constant feedback to the hunting team. Measuring KPI's and carrying team quotas such as: time to onboard, GMV during onboarding, activation and NPS of onboarding. Automatizing and improving efficiency, documenting and organizing the sales team as a whole. Producing content for training materials to assure scalability and also leading the trade marketing efforts to improve Addi visual positioning in our partners. Responsible for assuring all clients have been properly trained, implemented and are selling with Addi. Show less

    • Brazil
    • Financial Services
    • 500 - 600 Employee
    • Sales Manager
      • Jun 2020 - Oct 2021

      Managed two teams simultaneously, with 2 coordinators and 10 analysts.1. Partner Channel Manager, creating and implementing business development processes for the partnership team in order to expand Ame's growth through strategic partners (acquirers, software vendors, full commerce agencies and e-commerce platforms). Carrying team quota for: recruiting new partners, enabling and developing them while creating and executing growth initiatives and A/B tests for later conclusions based on data.2. Client Onboarding Manager, responsible for creating the client onboarding team and processes from scratch, 100% customer centric. Hiring, training and leading onboarding analysts and coordinators in order to assure the teams 4 pillars: scalability, operational excellence, operational efficiency and profitability.Understanding partners pain points and processes bottlenecks, in order to help organize and prioritize the product teams' roadmap.Measuring KPI's and carrying team quotas such as time to onboard, TPV/GMV during onboarding, activation, NPS of onboarding.Creating and implementing Quality Assurance procedures.Producing content for training materials such as videos and documents to assure scalability.Responsible for assuring all clients have been properly trained and have received and placed their marketing materials after they decide to partner up with Ame and also passing along clients to the customer success team in the best condition possible. Show less

    • City Manager
      • Dec 2019 - Jun 2020

      Lead and develop Ame's growth in São Paulo.Develop the commercial and branding strategy in the city.Lead local hunting, farming, trade marketing and onboarding teams.Manage the city’s P&L and KPI’s.

    • Especialista Comercial Senior
      • Mar 2019 - Dec 2019

      Consultative Sales Approach / Hunter profile - responsible for bringing in top key accounts,Training of new hires in sales techniques and developing them professionaly,Quota-carrying in client acquisitionDevelopment of sales increase projectsResponsible for sales outsourcing project - hiring, training and improving the results of 45 salespeople, 3 supervisors, 2 assistants and 1 coordinatorIn charge of Pink Wave Project - biggest off-us marketing project so far - coordinating branding, analytics, hunting, trade, farming & CRM to increase in-app frequency and TPV through lasting marketing blitz events and sales promotions. Show less

    • Brazil
    • Insurance
    • 1 - 100 Employee
    • Senior Life Planner
      • Jan 2016 - Dec 2018

      Consultative Sales Approach, responsible for: building and managing sales pipeline with a hunter profile; meet & highly exceed quota targets; manage sales cycle with internal teams in order to certify client satisfaction & fidelity; update and track activities on CRM; training of new hires. Awards: MDRT Certified - only 3% of the best insurance & finance salespeople in the world are certified by the Million Dollar Round Table President's Trophy Convention (PTC) Bronze Plate award 2017 - between 10% of best salespeople in Prudential of Brazil Best Persistency in Books Trophy - maintained 98,3% of client portfolio within 2 years of contract. Show less

    • Brazil
    • Banking
    • 700 & Above Employee
    • Cash Management Specialist
      • Jan 2015 - Jan 2016

      Consultative Sales approach, responsible for: High complexity B2B sales for transactional financial services; Farmer profile, generate revenue in existing clients and cross-sell opportunities; Meeting & exceeding quota targets, working closely with relationship managers; C-Level relationship management; Results presentation; Sales Forecast; Consultative Sales approach, responsible for: High complexity B2B sales for transactional financial services; Farmer profile, generate revenue in existing clients and cross-sell opportunities; Meeting & exceeding quota targets, working closely with relationship managers; C-Level relationship management; Results presentation; Sales Forecast;

    • United States
    • Financial Services
    • 700 & Above Employee
    • Senior Acquisition Strategy Analyst
      • Jan 2014 - Oct 2014

      Highly Analytical role, responsible for:Vendor management and improvement (call centers);Project Managing; Sales team support in order to maximize results; Draw conclusion from data analysis;Sales planning and forecasting;Main internal and external liaison in Acquisition team

    • Relationship Manager
      • Jan 2013 - Jan 2014

      Consultative Sales approach, responsible for:B2B high complexity, long term financial services sales;Farmer profile, generating revenue within existing clients and cross-sell opportunities;Portfolio management;Responsible for products' P&L and pricing;Vendor and partnerships management.

    • Trainee
      • Jan 2012 - Jan 2013

      Citibank's trainee program is one of the top management and leadership programs in Brazil, allowing the trainee to have a holistic view of the company and the business in which he is involved using job rotations.My job rotations during my trainee year were:Payroll sales & operationsConsumer banking acquisitionRisk managementRanked top 5 trainee in a group of 25 by the end of the program.

    • Brazil
    • Telecommunications
    • 700 & Above Employee
    • Business Consultant
      • Aug 2011 - Feb 2012

      Telecom B2C products sales, relationship and document management. Telecom B2C products sales, relationship and document management.

    • Intern - Coordinator for Brazilian Operations
      • Jul 2010 - Jul 2011

      Internship, responsible for: Reporting directly to company CEO, Mr. Andy Weir; Creating and executing the marketing strategy for Brazilian clients; Cold-calling B2B services sales, hunter profile; Internship, responsible for: Reporting directly to company CEO, Mr. Andy Weir; Creating and executing the marketing strategy for Brazilian clients; Cold-calling B2B services sales, hunter profile;

    • Management Assistant
      • Aug 2008 - Dec 2009

      Assistant to the design manager, website management, marketing strategies, events planning, foreign client assistance, company blog updating. Assistant to the design manager, website management, marketing strategies, events planning, foreign client assistance, company blog updating.

    • Intern - Foreign Trade
      • Aug 2007 - Aug 2008

      Assistant to foreign portfolio manager, international fair and events planning, sales, foreign clients support and exports. Assistant to foreign portfolio manager, international fair and events planning, sales, foreign clients support and exports.

Education

  • G4 Educação
    Formação G4, Business Administration and Management, General
    2022 -
  • StartSe
    XBA - Exponential Business Administration, Business Administration and Management, General
    2022 - 2022
  • ESPM Escola Superior de Propaganda e Marketing
    Master's degree, Inteligência e Gestão do Varejo 4.0
    2020 - 2022
  • UNILAGO
    Bachelor, Administration
    2007 - 2011

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