Experience

iSTRATA DIGITAL

• Malaysia
• Information Technology & Services
• 1 - 100 Employee

• Founder (Consulting + SaaS)

  • Sep 2019 - Present

  Kuala Lumpur, Kuala Lumpur, Malaysia iStrata partners with startup founders and enterprises to help their business rise to the next curve of growth. We analyse people challenges, develop strategy, build platforms and ecosystem. We provide growth marketing services + building a affordable SaaS platform to launch marketplace with no-code. Mission is to bring down monopoly. - https://Tradly.app - Our "Platform as a service" product helps entrepreneurs, creators and developers to launch their digital marketplace. You… Show more iStrata partners with startup founders and enterprises to help their business rise to the next curve of growth. We analyse people challenges, develop strategy, build platforms and ecosystem. We provide growth marketing services + building a affordable SaaS platform to launch marketplace with no-code. Mission is to bring down monopoly. - https://Tradly.app - Our "Platform as a service" product helps entrepreneurs, creators and developers to launch their digital marketplace. You can launch your marketplace apps and commerce with $0 investment. Wanted to discuss further? Contact me at JK@iSTRATA.co Show less



Fasset

• United Arab Emirates
• Blockchain Services
• 1 - 100 Employee

• Marketing Consultant

  • Aug 2023 - Nov 2023

  Dubai, United Arab Emirates MarTech, Product Led Growth (PLG), Special Projects.



Wahed

• United States
• Financial Services
• 100 - 200 Employee

• Independent Marketing Consultant

  • Jan 2022 - Jan 2023

  London Area, United Kingdom MarTech and Performance Marketing



admiral.digital

• Malaysia
• Marketing Services
• 1 - 100 Employee

• Head of Marketing & Technology

  • Jun 2019 - Sep 2019

  Kuala Lumpur, Malaysia It's a short term stint I took to understand whether is this what I want to do in next 5-10years. Good experiment. My hungry to do bigger impactful things and focusing on meaningful stuff leaves me to another route in my journey. I wanted to always build something on my own and I believe the time has come and am building something impactful for the world! Admiral Digital is one of the forward-thinking agency in Malaysia. Started with a small team and now growing to a bigger agency. Part… Show more It's a short term stint I took to understand whether is this what I want to do in next 5-10years. Good experiment. My hungry to do bigger impactful things and focusing on meaningful stuff leaves me to another route in my journey. I wanted to always build something on my own and I believe the time has come and am building something impactful for the world! Admiral Digital is one of the forward-thinking agency in Malaysia. Started with a small team and now growing to a bigger agency. Part of my job scope is to (which am passionate as well) - Develop digital strategies to achieve our clients’ business goals - Build, recruit and maintain a team of digital marketing professionals - Motivate/lead the marketing team to achieve goals Show less



Ethis

• Malaysia
• Financial Services
• 1 - 100 Employee

• Digital Marketing Consultant ( Digital Nomad )

  • Jul 2018 - Jun 2019

  Singapore Ethis is one of the few startups which focus on impact driven business to the community. It is one of the meaningful thing I have ever done in my life!. Below are the few things I enjoyed doing at Ethis group • Digital marketing consultation(Focused on Performance Marketing, Content Marketing and Marketing Technologies) -Ethisventures(Ethiscrowd, Globalsadaqah) • Built the growth marketing team to 6 strong team + interns and directly managing them • Hands on paid social for Ethis… Show more Ethis is one of the few startups which focus on impact driven business to the community. It is one of the meaningful thing I have ever done in my life!. Below are the few things I enjoyed doing at Ethis group • Digital marketing consultation(Focused on Performance Marketing, Content Marketing and Marketing Technologies) -Ethisventures(Ethiscrowd, Globalsadaqah) • Built the growth marketing team to 6 strong team + interns and directly managing them • Hands on paid social for Ethis venture brands (Ethiscrowd – $500K Revenue per month, Globalsadaqah • Solid content marketing strategy which leads to more than 50% of the traffic from organic • Hands on setting up tracking across all channels, dashboards and other analytics works While on Remote • 8+ Months, 33,000KM, 19 Countries (Europe, Central Asia), currently stationing at Malaysia You can see my footsteps for the last 150+ days across the world 🌍 Polarsteps.com/JkBaseer (Travel Stories) Ps: Before joining full time with Ethis, I used to provide probono consultation and training for 3+ years Show less



Exness

• Cyprus
• Financial Services
• 700 & Above Employee

• Marketing Technology Specialist (Manager)

  • Mar 2017 - Jul 2018

  Singapore • Lead the marketing tech implementation (Hubspot, GA premium, Salesforce Marketing Cloud, DoubleClick Stack, Mobile Tech & Advanced advertising management tools) data flows between each tools via user-id mapping and tagging • Built Marketing Data warehouse on Bigquery, automating data between systems via ETL solutions and visualization on Tableau. Saved few thousand per month by avoiding vendors who could build and also saving IT team time ABOUT: Founded in 2008, universal… Show more • Lead the marketing tech implementation (Hubspot, GA premium, Salesforce Marketing Cloud, DoubleClick Stack, Mobile Tech & Advanced advertising management tools) data flows between each tools via user-id mapping and tagging • Built Marketing Data warehouse on Bigquery, automating data between systems via ETL solutions and visualization on Tableau. Saved few thousand per month by avoiding vendors who could build and also saving IT team time ABOUT: Founded in 2008, universal, full-service brokerage firm. Exness’ primary focus has historically been on the Asian markets, and with volumes consistently in the region of US $ 200 bn per month, we are repeatedly ranked amongst the Top 5-10 independent companies in the Forex sector globally. Show less



Reebonz - Your World of Luxury

• Singapore
• Retail Luxury Goods and Jewelry
• 1 - 100 Employee

• Digital Strategist (Global)

  • Jan 2015 - Mar 2017

  Singapore • Assisted 8 country teams on performance marketing across APAC, ME & US. • Hands on execution of paid social, retargeting and mobile app funnel marketing (46% reduce in CPL) • Moved the execution of channels and media buying from Agency to internal thus saving cost and efficiency (51% decrease in cost and achieved 46% decrease on cost per acquisition) • A successful case with Twitter and nanigans on expanding Reebonz business on Middle East - able to increase app installs by 4x, 530%… Show more • Assisted 8 country teams on performance marketing across APAC, ME & US. • Hands on execution of paid social, retargeting and mobile app funnel marketing (46% reduce in CPL) • Moved the execution of channels and media buying from Agency to internal thus saving cost and efficiency (51% decrease in cost and achieved 46% decrease on cost per acquisition) • A successful case with Twitter and nanigans on expanding Reebonz business on Middle East - able to increase app installs by 4x, 530% increase in ROI) case study link • Lead the 360 personalization for 600K users (Evergage) project via different Machine learning concepts. (Successful achievement) • Built Marketing Dashboards and Reporting Automation saving 1-2 Human resource time. • Providing key insights to marketing team (cohort Analysis, Breakeven, LTV, CAC, ARPU, Retention, Churn Rate) • Providing Training on Google analytics, Paid social advertising and Other Mobile Analytics(15-20 across the stint at Reebonz ABOUT: Reebonz is one of the most established online luxury sales companies in Southeast Asia consisting of over 300 staff, with business operations in countries such as Singapore, Malaysia, Indonesia, Taiwan, Hong Kong, Thailand, Australia, China, US, ME and South Korea. http://en.wikipedia.org/wiki/Reebonz Show less



(Startup)

• Technology, Information and Internet
• 1 - 100 Employee

• Social Entrepreneur

  • Jan 2010 - Sep 2016

  Singapore Bootstrapped below ideas and experimented in the early ecommerce. - A Non-Profit social platform empower local communities through Trade and Donation of physical goods (https://tradly.co | https://tradly.app beta - SAAS Marketplace platform) - A Non-Profit idea inspiration platform for community empowerment (Ideas revolves around United Nations Sustainable development goals https://ideasforsocial.org/ ) - Location based coupon site / social shopping (Not Active) - Organic foods… Show more Bootstrapped below ideas and experimented in the early ecommerce. - A Non-Profit social platform empower local communities through Trade and Donation of physical goods (https://tradly.co | https://tradly.app beta - SAAS Marketplace platform) - A Non-Profit idea inspiration platform for community empowerment (Ideas revolves around United Nations Sustainable development goals https://ideasforsocial.org/ ) - Location based coupon site / social shopping (Not Active) - Organic foods online (Not Active) - Online site for women fashion accessories (Not Active) Show less



Ensogo

• Singapore
• Technology, Information and Internet
• 1 - 100 Employee

• Senior Digital Marketing

  • Jan 2014 - Jan 2015

  Kuala Lumpur, Malaysia RESPONSIBILITIES in Ensogo Group of Companies: • Optimizing the marketing funnel [acquisition, activation & retention] by cohorts and BI • Hands-on execution of Advanced Facebook advertising in scale (Helping steady increase in Mobile App Growth) • Through rigorous experimentation, CRM Marketing with highly profitable segmentation with LTV % score ABOUT: Ensogo started as a legal entity in Thailand in 2009. It also operates the following brands: LivingSocial (2010)… Show more RESPONSIBILITIES in Ensogo Group of Companies: • Optimizing the marketing funnel [acquisition, activation & retention] by cohorts and BI • Hands-on execution of Advanced Facebook advertising in scale (Helping steady increase in Mobile App Growth) • Through rigorous experimentation, CRM Marketing with highly profitable segmentation with LTV % score ABOUT: Ensogo started as a legal entity in Thailand in 2009. It also operates the following brands: LivingSocial (2010), operated in Indonesia and Malaysia Dealmates (2011), operated in Malaysia Mydeal.com.my, operated in Malaysia and Deal.com.sg, operated in Singapore Beecrazy, operated in Hong Kong Show less



Acmeeconnect.com

• Social Media Marketing Manager

  • Aug 2013 - Dec 2013

  Malaysia Acme E-Connect is a Social Media Marketing agency in Malaysia. As social media marketing manager managing social media paid activities of its 5 Clients(XOX, Mentos, etc)



Excel Prodigy Training & Consultancy

• India
• Professional Training and Coaching
• 1 - 100 Employee

• Online Business Development Manager

  • Jun 2012 - Jul 2013

  Chennai Area, India - First Person to bring digital, social media marketing and Analytics to it's business. Excel Prodigy is a premier corporate training company in India craving to build expertise through our training solutions. Some of my company Clients are Reliance Ltd, PWC, Nissan, L&T, ITC Ltd, Amazon.com, FLSmidth, BNB Paribas.etc