Experience

Shrewsbury Colleges Group

• United Kingdom
• Education Administration Programs
• 100 - 200 Employee

• Director of Communications, Admissions and Marketing

  • Jan 2020 - Present

  I play a key role in leading and managing all external communication and marketing activities and events to maximise student recruitment to all course provision at Shrewsbury Colleges Group. I'm responsible for school liaison and the admissions process, ensuring excellent links with all schools across the county and analysing applications to inform provision. I am responsible for communications to external stakeholders and lead the course sales for effective recruitment to adult education in our local market. Show less



Amoria Bond

• United Kingdom
• Staffing and Recruiting
• 200 - 300 Employee

• Commercial Marketing Manager

  • Dec 2016 - Dec 2019

  I was responsible for the commercially driven marketing activity across the Amoria Bond brands which included the creation and implementation of the brand strategy, management of the Amoria Bond digital presence and inbound lead generation. I was responsible for the commercially driven marketing activity across the Amoria Bond brands which included the creation and implementation of the brand strategy, management of the Amoria Bond digital presence and inbound lead generation.



Total Fitness

• United Kingdom
• Health, Wellness & Fitness
• 200 - 300 Employee

• Group Marketing Manager

  • Nov 2015 - Dec 2016

  The role was responsible for driving the marketing strategy of the business and supporting the sales and commercial team in achieving revenue goals. This role had direct responsibility for the creation, direction and execution of the organisation's CRM strategy. I also worked with the 17 Clubs in the business to drive sales through social media and marketing activity. The role was responsible for driving the marketing strategy of the business and supporting the sales and commercial team in achieving revenue goals. This role had direct responsibility for the creation, direction and execution of the organisation's CRM strategy. I also worked with the 17 Clubs in the business to drive sales through social media and marketing activity.



Fanatics

• United States
• Software Development
• 700 & Above Employee

• Account Manager

  • Sep 2012 - Nov 2015

  I managed a portfolio of high profile partners with responsibilty for all aspects of the account relationship and commercial outputs. I also acted as the main link between Kitbag and the partner account, liaising with key areas within the business and representing the best interests of both parties in order to grow the partnership businesses and maximise the profitability for Kitbag. I was responsible for the relationship, strategy, and overall P&L/profitability of each of my clients, setting the Marketing budgets and channels of spend by client. Show less



Bolton Wanderers Football Club

• United Kingdom
• Sports Teams and Clubs
• 1 - 100 Employee

• Head of Marketing

  • Oct 2008 - Aug 2012

  This was a wide ranging role with responsibility for strategy and delivery of full marketing mix including DM, digital/online (inc. SEO, PPC, social media), advertising, CRM, brand ownership, market intelligence & analysis in a multi channel environment. This position involved working with a significant number of stakeholders at all levels within the organisation to develop and execute marketing campaigns for the B2C and B2B aspects of the Club as well as a significant level of work with 3rd party partner organisations. Show less

• Marketing Manager

  • Mar 2003 - Oct 2008

  This role was my initial position with Bolton Wanderers and I was recruited to head up the newly formed marketing team. The principal responsibilities of this role were the implementation and execution of all marketing campaigns to the consumer and business supporter base.



Great Universal Stores

• Universal House

• Marketing Executive

  • Apr 2002 - Feb 2003

  In this position, I was responsible for all the marcomms and branding activity to the existing customer base for the flagship Kays brand. I recruited, led, appraised and coached a team of 5 Marketing coordinators and senior specialists to achieve the commercial objectives of this role. In this position, I was responsible for all the marcomms and branding activity to the existing customer base for the flagship Kays brand. I recruited, led, appraised and coached a team of 5 Marketing coordinators and senior specialists to achieve the commercial objectives of this role.



Great Universal Home Shopping Ltd

• Universal House

• Senior Marketing Specialist

  • Sep 2000 - Apr 2002

  This was a wide-ranging project leadership role with full responsibility for all aspects of the various projects undertaken, including resource allocation, risk assessment, management of budgets/benefits realisation, and communication to all levels of management. This was a wide-ranging project leadership role with full responsibility for all aspects of the various projects undertaken, including resource allocation, risk assessment, management of budgets/benefits realisation, and communication to all levels of management.



Englewood Ltd

• Market Analyst

  • Apr 2000 - Sep 2000

  My main responsibility in this position was the gathering and coordinating market data and information for the commercial benefit of the company. My main responsibility in this position was the gathering and coordinating market data and information for the commercial benefit of the company.



Great Universal Home Shopping Ltd

• Universal House

• Marketing Specialist

  • Jan 1998 - Apr 2000

  I worked as a Marketing Specialist with responsibility for Customer Management communication through outbound Telemarketing. I worked as a Marketing Specialist with responsibility for Customer Management communication through outbound Telemarketing.



Lombard Tricity Finance Ltd

• New Business Executive

  • Nov 1996 - Jan 1998

  This role involved sourcing new business and account management of existing customers. This role involved sourcing new business and account management of existing customers.