Cheryl Waid
Brand Marketing Manager at Morrie's Automotive Group- Claim this Profile
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Topline Score
Bio
Kelli Jenkins
Cheryl is a true artist with the pragmatism of a real professional. She is a well-trained natural leader; someone who is very much a pleasure to work with on any project. Cheryl approaches guiding a team with ease, allowing all members to flourish. As a trusted leader, she pulls the greatest strengths out of everyone she works with. She approaches projects with a sense of playfulness and curiosity, allowing creative ideas to emerge in a practical manner. Excellent problem solving and design thinking skills with roots in start-ups and small businesses gives her a realistic perspective of the big picture. Cheryl is always fun to work with and genuinely takes interest and care with projects, ensuring that she goes above and beyond every single time.
M NKOSI OSA
Cheryl is a wildly inventive designer with work certain to take you by surprise.
Kelli Jenkins
Cheryl is a true artist with the pragmatism of a real professional. She is a well-trained natural leader; someone who is very much a pleasure to work with on any project. Cheryl approaches guiding a team with ease, allowing all members to flourish. As a trusted leader, she pulls the greatest strengths out of everyone she works with. She approaches projects with a sense of playfulness and curiosity, allowing creative ideas to emerge in a practical manner. Excellent problem solving and design thinking skills with roots in start-ups and small businesses gives her a realistic perspective of the big picture. Cheryl is always fun to work with and genuinely takes interest and care with projects, ensuring that she goes above and beyond every single time.
M NKOSI OSA
Cheryl is a wildly inventive designer with work certain to take you by surprise.
Kelli Jenkins
Cheryl is a true artist with the pragmatism of a real professional. She is a well-trained natural leader; someone who is very much a pleasure to work with on any project. Cheryl approaches guiding a team with ease, allowing all members to flourish. As a trusted leader, she pulls the greatest strengths out of everyone she works with. She approaches projects with a sense of playfulness and curiosity, allowing creative ideas to emerge in a practical manner. Excellent problem solving and design thinking skills with roots in start-ups and small businesses gives her a realistic perspective of the big picture. Cheryl is always fun to work with and genuinely takes interest and care with projects, ensuring that she goes above and beyond every single time.
M NKOSI OSA
Cheryl is a wildly inventive designer with work certain to take you by surprise.
Kelli Jenkins
Cheryl is a true artist with the pragmatism of a real professional. She is a well-trained natural leader; someone who is very much a pleasure to work with on any project. Cheryl approaches guiding a team with ease, allowing all members to flourish. As a trusted leader, she pulls the greatest strengths out of everyone she works with. She approaches projects with a sense of playfulness and curiosity, allowing creative ideas to emerge in a practical manner. Excellent problem solving and design thinking skills with roots in start-ups and small businesses gives her a realistic perspective of the big picture. Cheryl is always fun to work with and genuinely takes interest and care with projects, ensuring that she goes above and beyond every single time.
M NKOSI OSA
Cheryl is a wildly inventive designer with work certain to take you by surprise.
Experience
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Morrie's Auto Group
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United States
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Motor Vehicle Manufacturing
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100 - 200 Employee
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Brand Marketing Manager
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Jan 2020 - Present
As a champion for the Morrie's brand, Cheryl is responsible for developing marketing campaigns across multiple channels and mediums to ensure continued success. Blending thought and strategic leadership with brand execution and perfomance ownership, Cheryl manages resources and projects for print (event booths, signs, collateral, print advertising, etc) and digital (web, email, social media, HTML, CSS, etc.) against marketing roadmaps with cross-functional teams. As a champion for the Morrie's brand, Cheryl is responsible for developing marketing campaigns across multiple channels and mediums to ensure continued success. Blending thought and strategic leadership with brand execution and perfomance ownership, Cheryl manages resources and projects for print (event booths, signs, collateral, print advertising, etc) and digital (web, email, social media, HTML, CSS, etc.) against marketing roadmaps with cross-functional teams.
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Astor Group
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United States
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Advertising Services
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1 - 100 Employee
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Creative Director
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Aug 2012 - Jan 2020
Starting as Project Manager, Cheryl quickly became an integral member of Astor Group's leadership. As Creative Director, she fully rebranded the company (including name and voice), oversaw the creation of a new website and all new marketing materials, and designed and implemented countless exhibits for clients. She helped manage over 50+ trade shows each year (often including being on-site to perform and supervise set-up and dismantle), and handled the majority of operations, marketing, and sales support tasks. Cheryl's exhibit design work also brought the company their first award.
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Central Indiana Community Foundation
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United States
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Philanthropy
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1 - 100 Employee
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Graphic Design Contractor
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Aug 2012 - Aug 2012
Took a complex, content-heavy grant proposal and visually simplified it through a series of infographics and meaningful typographic decisions to connect to the audience and stand out from the crowd. Took a complex, content-heavy grant proposal and visually simplified it through a series of infographics and meaningful typographic decisions to connect to the audience and stand out from the crowd.
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Design Research Contractor
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2011 - 2011
Cheryl was hired as a Research Design Contractor for the PPASS Project by Attic Design. In this role, she worked with a team of creatives to find solutions that helped create a communication channel that overcame barriers to establishing a dialogue with adolescent parents and helped Indiana State Department of Health in their efforts to reach the PPASS program goals. We accomplished this through focus groups, challenge mapping, data analyzation, and ideation/service design. The end product was used by 52 expectant teen parents.
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Product Designer
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2009 - 2010
In this role, Cheryl helped to secure and salvage the RCA/Hoosier Dome roof, which was slated for demolition. This effort diverted nearly 13 acres of Teflon-coated fiberglass from a local landfill, which Cheryl then repurposed into products (bags, wallets, and clutches) to help raise funds for larger urban reuse projects. In this role, Cheryl helped to secure and salvage the RCA/Hoosier Dome roof, which was slated for demolition. This effort diverted nearly 13 acres of Teflon-coated fiberglass from a local landfill, which Cheryl then repurposed into products (bags, wallets, and clutches) to help raise funds for larger urban reuse projects.
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Education
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2007 - 2012
Herron School of Art + Design
Bachelor of Fine Arts (BFA), Visual Communication Design -
2004 - 2005
Ball State University
Sculpture, Metals
Community
