Ankit Anurag
Assistant Manager - Performance & Growth Marketing at GrowthSchool- Claim this Profile
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English Professional working proficiency
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Bio
Bhavika Sinver
Ankit is an exceedingly hardworking working professional. His marketing knowledge is without a doubt immaculate. Working with him has been very insightful and a lot of fun! The great potential we see in him would surely take him great places.
LinkedIn User
I had the pleasure of working with Ankit Anurag at Codevidhya. He was one of the most passionate and dedicated employees of the company and has put 100% into his work. He is the best example when it comes to Smart Workers! He has a vast knowledge of marketing and knows very well how to use it in his work. As a result, he has led the company's growth to its acme. He is a true team player, and I believe he has all the qualities to become a good leader. I have witnessed his commitment to his role firsthand, and I recommend him without hesitation.
Bhavika Sinver
Ankit is an exceedingly hardworking working professional. His marketing knowledge is without a doubt immaculate. Working with him has been very insightful and a lot of fun! The great potential we see in him would surely take him great places.
LinkedIn User
I had the pleasure of working with Ankit Anurag at Codevidhya. He was one of the most passionate and dedicated employees of the company and has put 100% into his work. He is the best example when it comes to Smart Workers! He has a vast knowledge of marketing and knows very well how to use it in his work. As a result, he has led the company's growth to its acme. He is a true team player, and I believe he has all the qualities to become a good leader. I have witnessed his commitment to his role firsthand, and I recommend him without hesitation.
Bhavika Sinver
Ankit is an exceedingly hardworking working professional. His marketing knowledge is without a doubt immaculate. Working with him has been very insightful and a lot of fun! The great potential we see in him would surely take him great places.
LinkedIn User
I had the pleasure of working with Ankit Anurag at Codevidhya. He was one of the most passionate and dedicated employees of the company and has put 100% into his work. He is the best example when it comes to Smart Workers! He has a vast knowledge of marketing and knows very well how to use it in his work. As a result, he has led the company's growth to its acme. He is a true team player, and I believe he has all the qualities to become a good leader. I have witnessed his commitment to his role firsthand, and I recommend him without hesitation.
Bhavika Sinver
Ankit is an exceedingly hardworking working professional. His marketing knowledge is without a doubt immaculate. Working with him has been very insightful and a lot of fun! The great potential we see in him would surely take him great places.
LinkedIn User
I had the pleasure of working with Ankit Anurag at Codevidhya. He was one of the most passionate and dedicated employees of the company and has put 100% into his work. He is the best example when it comes to Smart Workers! He has a vast knowledge of marketing and knows very well how to use it in his work. As a result, he has led the company's growth to its acme. He is a true team player, and I believe he has all the qualities to become a good leader. I have witnessed his commitment to his role firsthand, and I recommend him without hesitation.
Credentials
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Introduction to Search Engine Optimization
University of California, DavisAug, 2020- Nov, 2024 -
Analysis of Business System
University of MinnesotaApr, 2020- Nov, 2024 -
Channel Management and Retailing
IE UniversityApr, 2020- Nov, 2024 -
Entrepreneurship I: Laying the Foundation
University of Illinois at Urbana-ChampaignApr, 2020- Nov, 2024 -
Entrepreneurship II: Preparing for Launch
University of Illinois at Urbana-ChampaignApr, 2020- Nov, 2024 -
Financial Regulation in Emerging Markets and the Rise of Fintech Companies
University of Cape TownApr, 2020- Nov, 2024 -
Fintech Foundations and Overview
The Hong Kong University of Science and TechnologyApr, 2020- Nov, 2024 -
Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more
IE Business SchoolApr, 2020- Nov, 2024 -
Protecting Business Innovations via Copyright
The Hong Kong University of Science and TechnologyApr, 2020- Nov, 2024 -
Snapchat Essentials
Snap Inc.Aug, 2021- Nov, 2024 -
Keyword Research
SemrushMar, 2021- Nov, 2024 -
Local SEO
SemrushMar, 2021- Nov, 2024 -
Mobile SEO
SemrushMar, 2021- Nov, 2024 -
Google Ads Search Certification
GoogleDec, 2020- Nov, 2024 -
Google Ads Display Certification
GoogleAug, 2020- Nov, 2024 -
Digital Sales
GoogleSep, 2017- Nov, 2024 -
Advanced Google Analytics
GoogleSep, 2017- Nov, 2024 -
Ecommerce Analytics: From Data to Decisions
GoogleSep, 2017- Nov, 2024 -
Google Analytics for Beginners
GoogleSep, 2017- Nov, 2024 -
Google Tag Manager Fundamentals
GoogleSep, 2017- Nov, 2024 -
BPET.MKTx Marketing Fundamentals: Who Is Your Customer?
Babson College -
BabsonX: BPET.ETAx The Entrepreneurial Mindset
Babson College -
The Online Marketing Fundamentals
Google
Experience
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GrowthSchool
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India
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E-learning
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200 - 300 Employee
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Assistant Manager - Performance & Growth Marketing
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Apr 2023 - Present
-Expanding into the Global Market
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Performance & Growth Marketing
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Feb 2022 - Mar 2023
- Launched successful programs like Product Management, Data Analytics & Data Engineering which resulting in a ROAS of more than 5 across all initiatives.- Took initiative and ownership in implementing Chatbots on websites and LPs which is generating good amount of revenue. - Successfully turned around the ROAS for the program, transforming it from a negative margin to a remarkable 4.7 ROAS in a month. - Scaled on-demand program revenue by 500% within 3 months, significantly boosting overall performance revenue.- Successfully managed campaigns for workshops such as AI for Management Consultant, PowerBi, Art of Advertising, and Strategic Brand Communication, running them for nearly a year with a healthy ROAS.- Launched the Product Marathon workshop, attracting over 1000+ registrations within a month.- Cracked the first Tech Category workshop, Data Engineering Workshop, with a direct ROAS of 4, and achieved an effective ROAS of 21 with upsell.- Actively pursued new experiments, including the development of a Long-form LP for Performance Marketing in a single day and the implementation of a Chatbot delivering positive results.- Generated ad creatives via Mid-journey, achieving a CTR of 1.5%, surpassing the average CTR. Show less
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Codevidhya
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India
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E-Learning Providers
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1 - 100 Employee
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Digital Marketing Executive
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Aug 2020 - Feb 2022
-Explore new geographic by doing proper market research. -Keyword analysis of the blogs to generate more organic traffic. -Provide creative ideas for content marketing. -Measure the performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, Semrush, Google Search Console.) -Done competitor analysis on a regular basis -Worked on the launch of Podcast (Futuristic Parenting Decoded by Codevidhya) -Explore the potential of Quora Ads and run few campaign. -Worked closely with CMO to manage the disaster whenever there is a decline in leads. -Increased revenue by 1100% in 12 Months. -Worked on Global Expansion, took the company to 24 Countries from India. -Helped in building Student Community on Circle for Codevidhya Show less
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HatupQ
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India
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Government Relations Services
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1 - 100 Employee
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Digital Marketing Intern
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Jun 2019 - Feb 2020
-Optimised the existing ads campaigns. -Build quora answer strategy to attract organic traffic. -Created several ad campaigns and reduced the cost per lead. Used tool like Ubersuggest to understand the market and the competitions -Optimised the existing ads campaigns. -Build quora answer strategy to attract organic traffic. -Created several ad campaigns and reduced the cost per lead. Used tool like Ubersuggest to understand the market and the competitions
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Cookifi
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India
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Technology, Information and Internet
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1 - 100 Employee
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Digital Marketing Intern
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Aug 2017 - Sep 2017
-Optimise website page with relevant keywords. -Run several advertisement campaigns in Google and Facebook Ads which help to reduce the Cost Per Click and also the quality of the leads was improved. -Execute A/B Testing for email campaigns to identify the most successful subject and template -Optimise website page with relevant keywords. -Run several advertisement campaigns in Google and Facebook Ads which help to reduce the Cost Per Click and also the quality of the leads was improved. -Execute A/B Testing for email campaigns to identify the most successful subject and template
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Education
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2017 - 2020
Alliance University
Bachelor of Business Administration - BBA, Marketing -
D.A.V. Public School, Cantt. Road Khagaul, Patna
10th, 9 CGPA
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