Russell Palmer

Account Manager at 160over90
  • Claim this Profile
Contact Information
us****@****om
(386) 825-5501
Location
San Francisco, US

Topline Score

Topline score feature will be out soon.

Bio

Generated by
Topline AI

You need to have a working account to view this content.
You need to have a working account to view this content.

Experience

    • United States
    • Advertising Services
    • 500 - 600 Employee
    • Account Manager
      • Jun 2022 - Present

      Olympic Games and FIFA World Cup Sponsorship Consulting: - Tasked with driving incremental client investment for Visa in activations around FIFA World Cup, FIFA Women's World Cup, and the Olympic Games by leveraging Visa's pass-through rights - Enable Visa global client-marketing and sales teams to leverage Visa's world-class sponsorship portfolio to engage clients and create co-marketing programs that drive our mutual business - Contributed to driving $135M+ in client investment… Show more Olympic Games and FIFA World Cup Sponsorship Consulting: - Tasked with driving incremental client investment for Visa in activations around FIFA World Cup, FIFA Women's World Cup, and the Olympic Games by leveraging Visa's pass-through rights - Enable Visa global client-marketing and sales teams to leverage Visa's world-class sponsorship portfolio to engage clients and create co-marketing programs that drive our mutual business - Contributed to driving $135M+ in client investment around FIFA World Cup Qatar 2022 - Lead the development of client sell-in materials to aid in investment - including property overview documents, managing Team Visa athletes, building program activation case studies, and creating a digital asset repository that enabled clients and Visa employees to easily access sponsorship assets (logos, imagery, etc.) for program activations Show less Olympic Games and FIFA World Cup Sponsorship Consulting: - Tasked with driving incremental client investment for Visa in activations around FIFA World Cup, FIFA Women's World Cup, and the Olympic Games by leveraging Visa's pass-through rights - Enable Visa global client-marketing and sales teams to leverage Visa's world-class sponsorship portfolio to engage clients and create co-marketing programs that drive our mutual business - Contributed to driving $135M+ in client investment… Show more Olympic Games and FIFA World Cup Sponsorship Consulting: - Tasked with driving incremental client investment for Visa in activations around FIFA World Cup, FIFA Women's World Cup, and the Olympic Games by leveraging Visa's pass-through rights - Enable Visa global client-marketing and sales teams to leverage Visa's world-class sponsorship portfolio to engage clients and create co-marketing programs that drive our mutual business - Contributed to driving $135M+ in client investment around FIFA World Cup Qatar 2022 - Lead the development of client sell-in materials to aid in investment - including property overview documents, managing Team Visa athletes, building program activation case studies, and creating a digital asset repository that enabled clients and Visa employees to easily access sponsorship assets (logos, imagery, etc.) for program activations Show less

    • United States
    • Advertising Services
    • 700 & Above Employee
    • Account Executive
      • Jun 2019 - Jun 2022

      Comcast Partnership Management (2021-2022) Rakuten / NBA & Stephen Curry Partnership Management (2020-2021) Intel / Olympic Games TOP Sponsorship Management (2019 - 2020) Comcast Partnership Management (2021-2022) Rakuten / NBA & Stephen Curry Partnership Management (2020-2021) Intel / Olympic Games TOP Sponsorship Management (2019 - 2020)

    • United States
    • Advertising Services
    • 300 - 400 Employee
    • Account Executive
      • Jun 2018 - May 2019

      Nissan 100 / College Athletics

    • Account Coordinator
      • Dec 2016 - May 2018

      Sports & Experiential: Nissan / College Athletics Pizza Hut / ESPN College Gameday Wendy's / Topgolf / Frito-Lay / Coppertone

    • Experiential Trainee
      • Jun 2016 - Nov 2016

      Worked on brands such as Nissan, Olive Garden, Topgolf, Pizza Hut, and numerous others implementing and executing event activations at various sporting events.

    • United States
    • Entertainment Providers
    • 700 & Above Employee
    • Summer Marketing Intern
      • Jun 2015 - Aug 2015

      Collaborated on a summer long project researching the potential market for fundraising events at each Topgolf location. Included in-depth research into each current Topgolf market by looking at sponsors, charities, golf courses that were most active in fundraising events. Presented findings to senior management at Topgolf headquarters, and activation based off the research is expected to potentially bring in hundreds of thousands in revenue for Topgolf. In addition, ran all the social media… Show more Collaborated on a summer long project researching the potential market for fundraising events at each Topgolf location. Included in-depth research into each current Topgolf market by looking at sponsors, charities, golf courses that were most active in fundraising events. Presented findings to senior management at Topgolf headquarters, and activation based off the research is expected to potentially bring in hundreds of thousands in revenue for Topgolf. In addition, ran all the social media for The Colony site, worked on-site for multiple marketing activations including "Topgolf Nights", and assisted in sponsorship deals with the Dallas Mavericks and Texas Legends. Show less Collaborated on a summer long project researching the potential market for fundraising events at each Topgolf location. Included in-depth research into each current Topgolf market by looking at sponsors, charities, golf courses that were most active in fundraising events. Presented findings to senior management at Topgolf headquarters, and activation based off the research is expected to potentially bring in hundreds of thousands in revenue for Topgolf. In addition, ran all the social media… Show more Collaborated on a summer long project researching the potential market for fundraising events at each Topgolf location. Included in-depth research into each current Topgolf market by looking at sponsors, charities, golf courses that were most active in fundraising events. Presented findings to senior management at Topgolf headquarters, and activation based off the research is expected to potentially bring in hundreds of thousands in revenue for Topgolf. In addition, ran all the social media for The Colony site, worked on-site for multiple marketing activations including "Topgolf Nights", and assisted in sponsorship deals with the Dallas Mavericks and Texas Legends. Show less

    • Advertising Services
    • 100 - 200 Employee
    • Client Services Intern
      • May 2014 - Aug 2014

      Client Services intern for leading global sports management, marketing and consulting firm. Managed daily client accounts for PepsiCo, General Motors and Miller Coors. Researched and identified potential new sponsorship business opportunities by working in conjunction with multiple NFL, NBA, NHL and MLB teams. Multiple on-site activation experiences, including the set-up of the US Men’s National Team “Fan Appreciation Day” event in Times Square prior to the team’s departure for the World Cup. Client Services intern for leading global sports management, marketing and consulting firm. Managed daily client accounts for PepsiCo, General Motors and Miller Coors. Researched and identified potential new sponsorship business opportunities by working in conjunction with multiple NFL, NBA, NHL and MLB teams. Multiple on-site activation experiences, including the set-up of the US Men’s National Team “Fan Appreciation Day” event in Times Square prior to the team’s departure for the World Cup.

    • Marketing Intern
      • Aug 2013 - May 2014

      Assisted in all game day operations for a variety of SMU athletic teams. Helped organize game day promotions. Activated numerous marketing campaigns, and helped in the set-up of off the court events for SMU Football and Basketball. Assisted in the research and development of future marketing projects. Assisted in all game day operations for a variety of SMU athletic teams. Helped organize game day promotions. Activated numerous marketing campaigns, and helped in the set-up of off the court events for SMU Football and Basketball. Assisted in the research and development of future marketing projects.

    • United States
    • Spectator Sports
    • 700 & Above Employee
    • Intern
      • May 2012 - Jun 2012

      As part of my high school internship program, I spent the last three weeks of my high school career working in the international department of Major League Baseball. Assigned to design a portfolio that detailed the possibility of jersey sponsorships for the World Baseball Classic. Other jobs included internationally shipping important data, assembling uniform information for umpires, and assembling information on prospective venues for games to be played. As part of my high school internship program, I spent the last three weeks of my high school career working in the international department of Major League Baseball. Assigned to design a portfolio that detailed the possibility of jersey sponsorships for the World Baseball Classic. Other jobs included internationally shipping important data, assembling uniform information for umpires, and assembling information on prospective venues for games to be played.

  • Baywater Properties
    • Darien, Connecticut
    • Summer Intern
      • Jul 2010 - May 2012

      Worked at a local real estate office, doing a variety of jobs, such as organizing files, inspecting prospective buildings, and collecting data from tenants, such as certificates of insurance and lease expiry dates. Worked at a local real estate office, doing a variety of jobs, such as organizing files, inspecting prospective buildings, and collecting data from tenants, such as certificates of insurance and lease expiry dates.

  • UHND.com
    • Connecticut
    • Reporter
      • Aug 2009 - Aug 2011

      Wrote articles for UHND.com, a website dedicated to Notre Dame football and basketball. Main responsibility was to detail critical aspects for each team and report on the most important things each team would need to do to win the game. Wrote articles for UHND.com, a website dedicated to Notre Dame football and basketball. Main responsibility was to detail critical aspects for each team and report on the most important things each team would need to do to win the game.

Education

  • Southern Methodist University
    Bachelor of Science (BS), Sport Management
    2012 - 2016

Community

You need to have a working account to view this content. Click here to join now