Marketing Analyst

• Nov 2022 - Present

Data Analytics Intern

• Jun 2022 - Nov 2022

- Performed data cleaning and transformation, conducted analysis and build dashboard on Power BI, tracked Heineken sales performance and outlet density across the Singapore market. - Worked closely with regional and local teams, identified problem areas in districts, contracts, outlets, channels, brands with underachieved market share, sales, and sponsorship. - Provided insight for benchmarking, deployment, and strategy, and communicated the key findings and insight to senior managements. - Performed data cleaning and transformation, conducted analysis and build dashboard on Power BI, tracked Heineken sales performance and outlet density across the Singapore market. - Worked closely with regional and local teams, identified problem areas in districts, contracts, outlets, channels, brands with underachieved market share, sales, and sponsorship. - Provided insight for benchmarking, deployment, and strategy, and communicated the key findings and insight to senior managements.

Channel Marketing Intern

• Jan 2022 - Jun 2022

- Executed marketing campaigns, worked closely with PR agencies on content creation, and engaged with Commercial team. - Measured ROI against campaign budget, tracked marketing pipeline, organized suggestions into presentations for management team. - Composed quarterly review of performance across regions, channels, and product line. Managed activities calendar. - Executed marketing campaigns, worked closely with PR agencies on content creation, and engaged with Commercial team. - Measured ROI against campaign budget, tracked marketing pipeline, organized suggestions into presentations for management team. - Composed quarterly review of performance across regions, channels, and product line. Managed activities calendar.

Marketing and Business Specialist

• Aug 2018 - Jun 2021

- Conducted research into regional security market trends, customer needs, competitions, benchmark audits. - Offered go-to-market strategy, executed trade shows for new products and marketing assets. - Coordinated cross-functional departments (R&D, sales and financial) to meet project objectives and product testing. - Monitored customer pipeline, created KPIs and presentations for the management team. - Assisted in the development of positioning strategy, service expansions, sales plan. Show less

International Product Intern

• Jun 2017 - Jul 2017

- Assisted in optimization of a news aggregation app TopBuzz, including Portuguese-language site mining, online content enrichment, online content evaluation and review. - Conducted competitor research and composed analysis report of user journey. - Assisted in optimization of a news aggregation app TopBuzz, including Portuguese-language site mining, online content enrichment, online content evaluation and review. - Conducted competitor research and composed analysis report of user journey.