Experience

Acres

• United States
• Real Estate
• 1 - 100 Employee

• Senior Product Manager

  • Jun 2022 - Jun 2023

  Fayetteville, Arkansas, United States • Partnered closely with go-to-market team (marketing, sales and customer success) to successfully launch and grow the Acres freemium B2B SaaS product • Incorporated product-led growth (PLG) tactics to drive self-service paid conversion for prosumer customers and sales-assisted product qualified account (PQA) / product qualified lead (PQL) conversion for SMB, Mid-Market and Enterprise customers • Increased sign-up conversion rate by a rolling average of +32% by repackaging free… Show more • Partnered closely with go-to-market team (marketing, sales and customer success) to successfully launch and grow the Acres freemium B2B SaaS product • Incorporated product-led growth (PLG) tactics to drive self-service paid conversion for prosumer customers and sales-assisted product qualified account (PQA) / product qualified lead (PQL) conversion for SMB, Mid-Market and Enterprise customers • Increased sign-up conversion rate by a rolling average of +32% by repackaging free offering and optimizing sign-up process • Led streaming analytics adoption including vendor management, instrumentation and governance resulting in company-wide, rapid data-driven decision making • Managed and coached Acres product team, comprised of Product Managers and Product Owners over web and mobile apps Show less



Helium 10

• United States
• Software Development
• 100 - 200 Employee

• Senior Product Manager

  • Sep 2021 - Jun 2022

  Irvine, California, United States • Organized a zero to one (0 → 1) launch of an upmarket B2B SaaS product for Enterprise e-commerce brands, sellers, aggregators and agencies to more better understand and improve their market share and share of voice on Amazon marketplaces • Increased ARPU by +4.2% amongst our email automation product user cohort by analyzing and adjusting subscription tier packaging and a la carte pricing • Managed and developed two (2) product managers, spanning three (3) products across the… Show more • Organized a zero to one (0 → 1) launch of an upmarket B2B SaaS product for Enterprise e-commerce brands, sellers, aggregators and agencies to more better understand and improve their market share and share of voice on Amazon marketplaces • Increased ARPU by +4.2% amongst our email automation product user cohort by analyzing and adjusting subscription tier packaging and a la carte pricing • Managed and developed two (2) product managers, spanning three (3) products across the Helium 10 suite

• Product Manager

  • Aug 2020 - Sep 2021

  Irvine, California, United States • Improved new user activation (adoption) rate of email automation product by +15% by shipping changes from A/B test results • Scaled two (2) products in Helium 10 suite, enabling our customers to automate emails, analyze product reviews, build landing pages, generate QR codes, create short links, design physical product inserts and register domains



Walmart Global Tech

• United States
• Software Development
• 700 & Above Employee

• Technical Product Manager

  • Jun 2019 - Aug 2020

  Bentonville, Arkansas, United States • Managed product in intelligent automation space, working on enterprise applications touching RPA (Robotic Process Automation), OCR (Optical Character Recognition), machine learning and other emerging technologies • Drove product roadmap, vision and delivery of an internal portfolio management cloud app and governance web application, as well as a home-grown code deployment utility tool • Served as digital transformation lead over Walmart’s Tax Program, deploying intelligent… Show more • Managed product in intelligent automation space, working on enterprise applications touching RPA (Robotic Process Automation), OCR (Optical Character Recognition), machine learning and other emerging technologies • Drove product roadmap, vision and delivery of an internal portfolio management cloud app and governance web application, as well as a home-grown code deployment utility tool • Served as digital transformation lead over Walmart’s Tax Program, deploying intelligent document processing (IDP) computer vision, workflow automation and robotic process automation (RPA) tech projects to automate man hours, reduce human error and achieve as much as 95% straight-through-processing

• Software Engineer

  • Jun 2018 - Jun 2019

  Bentonville, Arkansas, United States • Awarded “Dojo Champion” for evangelism and contributions as a SME for agile methodology coaching group • Automated thousands of hours of back-office work using Robotic Process Automation (RPA), python, optical character recognition and other automation technologies, while increasing accuracy of output and decreasing average cycle times • Built and maintained CMS-based website for Walmart’s Global Intelligent Automation CoE team



Lake Shore Savings Bank

• United States
• Banking
• 1 - 100 Employee

• Millennial Advisory Board Member

  • Aug 2016 - Apr 2019

  Buffalo, New York, United States • Advised CEO and CMO on market demographic expansion and new product development in online and mobile banking • Audited banking website and mobile app and provided recommendations on usability, messaging and SEO



Nexnest, LLC.

• United States
• Real Estate

• Founder & Product Lead

  • Sep 2016 - Sep 2018

  Dunkirk, New York, United States • Elicited product requirements into technical user stories and worked closely with scrum team in designing, building, testing and successfully launching a marketplace web application in the student rental housing market • Drove user acquisition and conversion, while performing lead tracking and scoring using HubSpot CRM • Secured seed funding by placing first in IT/Software category at the Western New York Student 2 Biz regional competition and placing first in the State… Show more • Elicited product requirements into technical user stories and worked closely with scrum team in designing, building, testing and successfully launching a marketplace web application in the student rental housing market • Drove user acquisition and conversion, while performing lead tracking and scoring using HubSpot CRM • Secured seed funding by placing first in IT/Software category at the Western New York Student 2 Biz regional competition and placing first in the State University of New York at Fredonia Student Business Competition Show less



AdValue Marketing

• United Kingdom
• Advertising Services

• Vice President

  • Jun 2017 - May 2018

  Fredonia, New York, United States • Led and recruited talent for marketing agency team of eleven (11) account managers, ad campaign managers, web developers, graphic designers and videographers • Oversaw all digital ad spend on Facebook/Instagram, Google search ads, YouTube and SnapChat across multiple clients • Represented student-run entrepreneurial organization by presenting nationally on business achievements and mission-driven outcomes to panels of judges from Fortune 500 companies

• Web Developer & Account Manager

  • Apr 2016 - May 2017

  Fredonia, New York, United States • Closed four (4) new clients, engaging in web design, digital media marketing, advertising and consulting services • Built and maintained websites for small, locally owned businesses, using WordPress, Shopify and other platforms • Coordinated and participated in various charitable and community service events



SEND Transportation Inc

• United States
• Transportation/Trucking/Railroad
• 1 - 100 Employee

• Logistics & IT Support

  • Jun 2016 - Aug 2017

  Fredonia, New York, United States • Redesigned and updated web-based carrier onboarding process, used by >60 new carriers, enhancing our data collection and delivering a shorter onboarding time for carriers • Improved accuracy and profitability of load pricing and lane pricing by creating structured pricing procedures through data retrieval and analysis



Self-Employed

• Real Estate
• 1 - 100 Employee

• Independent Contractor - Digital Marketer

  • Mar 2015 - Mar 2016

  Buffalo, NY • Managed SEO client accounts for multiple businesses, providing content marketing and website optimization services • Managed social media accounts (Facebook, Twitter, Google+) for over 40 businesses, strengthening online presence and brand awareness



Rite Aid Pharmacy

• United States
• Hospitals and Health Care

• Shift Supervisor & Customer Service Representative

  • Mar 2013 - Mar 2015

  Fredonia, NY • Managed and supervised staff of over twenty (20) part time and full time employees, receiving all-time high customer service ratings • Directed new physical redesign, establishing a successful relationship with local GNC store partner • Two-time recipient of semi-annual employee award based on personal and staff performance