Ariana Wesley-Powell
Content Marketing Strategist at Aviture- Claim this Profile
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Bio
Credentials
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The Fundamentals of Digital Marketing
Google Digital GarageFeb, 2022- Nov, 2024 -
Content Marketing
HubSpot AcademyFeb, 2022- Nov, 2024
Experience
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Aviture
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United States
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IT System Custom Software Development
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1 - 100 Employee
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Content Marketing Strategist
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Jul 2022 - Present
Produce valuable and engaging content for the Aviture website, blog, social media, press releases, client-facing and/or sales collateral and more that attracts and effectively communicates to target customers; along with assisting with/in: • Staying up to date with the latest trends and best practices in digital/content marketing and measurement, paired with a sense of aesthetics and a love for great brand voice, copy and clear communication. • Deployment of successful marketing campaigns and their implementation from ideation to execution. • Executing strategies and tactics to promote Aviture and drive qualified leads to Business Development teams through meaningful content. • Measurement and report on the performance of marketing campaigns, gaining insight and assessing against goals. Show less
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Hurrdat
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United States
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Advertising Services
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1 - 100 Employee
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Content Strategist
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Jan 2022 - Jul 2022
Create compelling short-form and long-form copy for a variety of clients and content marketing platforms that uses storytelling to help our clients reach and engage with targeted audiences online. Including writing website content, blog posts, and other marketing and advertising copywriting work to engage each defined target audience and separate clients from the competition while adhering to established keyword research strategies. Create compelling short-form and long-form copy for a variety of clients and content marketing platforms that uses storytelling to help our clients reach and engage with targeted audiences online. Including writing website content, blog posts, and other marketing and advertising copywriting work to engage each defined target audience and separate clients from the competition while adhering to established keyword research strategies.
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Urban League of Nebraska, Inc.
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United States
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Individual and Family Services
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1 - 100 Employee
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Social Media Coordinator
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Feb 2022 - Apr 2022
In coordination with the office of Development and Marketing, create and monitor ULN's social media platforms (LinkedIn, Facebook and Twitter) and print platforms, along with various aspects of their fundraising and marketing activities.
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Marketing and Development Program Specialist
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Jul 2020 - Jan 2022
Provide support to the Director of Development of marketing - including planning, implementing andcommunicating outreach initiatives, and creating creative materials (social media, print, etc.) along with various aspects of implementing fundraising and marketing activities; such as special event planning (in person and virtual) and donor appeals.
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Less the Agency
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United States
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Marketing Services
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Copywriter
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Mar 2021 - Oct 2021
Support the creation of content and copy deliverables for Less the Agency and its clientele. Including, but not limited to key messaging, copy for websites, emails, brochures, presentation, social media, and digital campaigns. Support the creation of content and copy deliverables for Less the Agency and its clientele. Including, but not limited to key messaging, copy for websites, emails, brochures, presentation, social media, and digital campaigns.
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Metropolitan Area Planning Agency
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United States
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Government Administration
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1 - 100 Employee
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Complete Count & Heartland 2050 Intern
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Jun 2019 - Jul 2020
▪ Assist with coordination and communication for the Complete Count Committees for the 2020 Census by implementing and preparing action plans, coordinating events and outreach, communicating details with committee members, Census Bureau staff, partners, and the general public by providing communications support, to include but not limited to social media, email blasts, blog posts, and mailings. ▪ Work with the Communications & Outreach department at MAPA and assist the Heartland 2050 team with organizing and preparing meetings, notes, social media, email blasts, annual reports, blog posts and events. Show less
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KANEKO: Open Space For Your Mind
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Greater Omaha Area
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Library Circulation Desk Worker
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Feb 2018 - May 2020
Provide customer service to patrons and the public by answering, directing and greeting questions of the KANEKO-UNO Library and KANEKO Gallery and assisting with KANEKO events. Circulation and classification of books and other media by the Library of Congress System, communicating with patrons, public events and services offered, directing questions of patrons, locating and searching databases, books, and research materials as well as providing general knowledge for University of Nebraska Omaha campus wide. Show less
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Dr. C.C. and Mabel L. Criss Library
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Greater Omaha Area
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Circulation Desk Student Worker
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Aug 2016 - May 2020
Circulation and classification of books and other media by the Library of Congress System, communicating with patrons, public events and services offered, directing questions of patrons, locating and searching databases, books, and research materials as well as providing general knowledge for University of Nebraska Omaha campus wide. Circulation and classification of books and other media by the Library of Congress System, communicating with patrons, public events and services offered, directing questions of patrons, locating and searching databases, books, and research materials as well as providing general knowledge for University of Nebraska Omaha campus wide.
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City of Omaha, Parks and Recreation
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Greater Omaha Area
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Pool Cashier
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May 2014 - Aug 2016
-Cashier for Gallagher Pool for three summers (2014-2016) / Head Cashier (2015 & 2016 Summer) -Arrive before opening to clean and set up cash register area for the day -Handle cash and check transactions -Handle inquires on phone -Check for proper swim attire of patrons to be able to enter -Be certified in CPR & First Aid -Attend weekly in-services where skills such as CPR/First Aid & emergency procedures would be practiced -Cashier for Gallagher Pool for three summers (2014-2016) / Head Cashier (2015 & 2016 Summer) -Arrive before opening to clean and set up cash register area for the day -Handle cash and check transactions -Handle inquires on phone -Check for proper swim attire of patrons to be able to enter -Be certified in CPR & First Aid -Attend weekly in-services where skills such as CPR/First Aid & emergency procedures would be practiced
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Education
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2015 - 2020
University of Nebraska at Omaha
Bachelor of Arts - BA, English: Creative Nonfiction Writing -
2015 - 2020
University of Nebraska at Omaha
Minor, Communication and Media Studies -
2011 - 2015
Mercy High School - Omaha
High School Diploma, High School/Secondary Diplomas and Certificates
Community
