Reena Patricia Rodriguez-Averia
Marketing Manager at SM Lifestyle Entertainment, Inc.- Claim this Profile
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English Native or bilingual proficiency
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Filipino Native or bilingual proficiency
Topline Score
Bio
Credentials
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Brand and Marketing Integration
LinkedInApr, 2021- Nov, 2024 -
Branding Foundations
LinkedInApr, 2021- Nov, 2024 -
Social Media Marketing Foundations
LinkedInApr, 2021- Nov, 2024
Experience
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SM Lifestyle Entertainment, Inc.
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Philippines
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Entertainment Providers
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100 - 200 Employee
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Marketing Manager
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Nov 2020 - Present
Assistant Business Unit Marketing Head: • SM Bowling, SM Game Park, SM Skating (2020 - present) • Sky Ranch, SM by the Bay Amusement Park, and SM Storyland (2020 - 2022) ★ Outstanding Marketing Manager (2022) Assistant Business Unit Marketing Head: • SM Bowling, SM Game Park, SM Skating (2020 - present) • Sky Ranch, SM by the Bay Amusement Park, and SM Storyland (2020 - 2022) ★ Outstanding Marketing Manager (2022)
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SM Supermalls
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Philippines
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Real Estate
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700 & Above Employee
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Marketing Manager
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Aug 2017 - Nov 2020
Outstanding Marketing Manager Awardee (2018-2019)• Initiates innovative 360 projects for the mall goers & tenants that are current with the times, with an end goal to improve overall customer mall experience• Tasked to support mall tenants in amplifying their mall presence & special store promos through advertisement placements, and enjoining them in various Marketing campaigns to boost sales & direct customer traffic to their stores• Oversees the marketing team’s annual budget: from allocation of project expenses, preparing proposed & actual monthly campaign budgets, to regular monitoring of project costs to keep expenses within plan• Manages advertising materials for all Marketing special projects & seasonal campaigns—from key visual conceptualization & approval, artwork resizing, collateral printing, to timely delivery & installation of these materials on designated ad spaces• Overall in charge of handling the mall’s social media accounts: daily & special postings based on playbook, post & page boosting, monitoring of pertinent social media data, and community management• Coordinates with Publicity team to amplify big mall campaigns & new tenants through traditional and new media press releases• Initiates partnerships with brands & mall tenants through ex-deal or monetary sponsorships with to help partners increase their brand awareness & for mall to continuously elevate its customers’ experience• Cascades project assignments to Marketing officers, and effectively & creatively collaborates with the team to come up with groundbreaking campaigns & projects suited for the mall• Supervises Marketing officers and contractors during event setups and display centerpiece installations• Ensures that each implemented marketing campaign will contribute in the increase of mall sales, foot traffic & vehicle count, and pose positive percentages versus previous years Show less
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Marketing Officer
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Jan 2016 - Aug 2017
Outstanding Marketing Officer Awardee 2017
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Megaworld Lifestyle Malls
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Retail
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100 - 200 Employee
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Marketing Communications Officer
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Apr 2015 - Sep 2015
• Copy, press release, advertorial and script writing • Management & monitoring of advertisement bookings in major broadsheets and other print media • Close strategic partnerships that will help promote major campaigns and events • Develop and execute communication plans for assigned campaigns and events • Co-manage social media accounts of all Megaworld Lifestyle Malls properties MAJOR PROJECTS: Eastwood City’s Savor the Flavor Food Festival; Tuscany Summer Art Sessions; A Year of Getaways at Megaworld Lifestyle Malls; Mother’s Day at Megaworld Lifestyle Malls; Father’s Day at Megaworld Lifestyle Malls; Independence Day Celebrations; Lucky Chinatown’s Bridal Chic Fair; Mckinley Hill Dining Campaign Show less
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Consumer Marketing Officer
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May 2012 - Mar 2015
• Carried out events/initiatives for assigned channels & brands in the Cable Channels & Print Media Group (CCPMG) that helped strengthen the brands, highlight its equities and drive advertising revenue. • Led smooth & organized implementation of marketing campaigns across all platforms (on-air, on- ground, online) • Initiated unique Marketing efforts to keep costs within approved budget • Closed strategic partnerships with brands to help implement marketing plans of the assigned channel • Worked closely with Events, Cable Sales & Marketing, and third party suppliers team for efficient event/project executions MAJOR PROJECTS: Hero Halloween Treat (2012); Chalk Magazine Issue Launch Parties (2012); Velvet Summer Luau (2013); Velvet Singapore Flyaway Promo (2013); Velvet All-girl Getaway (2013); MYX Slam Jam (2012-2014); MYX Mo! (2012 – 2014); Summer MYX Fest (2013-2014); MYX Viewer Flyaway Promos (2013-2014); MYX Music Awards (2014); MYX Grand Fan Meet (2014) Show less
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ABS-CBN Corporation
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Broadcast Media Production and Distribution
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700 & Above Employee
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Production Services Specislist
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Jun 2011 - Mar 2012
- Assist in the planning and mounting of Discovery Days/Away Days and Trade Events - Liaise in regular and timely cascade of program updates and developments - Monitor on-air and on-ground advertising executions - Standardize production cost and talent fees MAJOR PROJECTS: Eden Sarap ng Pasko Christmas Promo; Wyeth family Holiday Christmas Flyaway Promo; ABS-CBN Cable Channels & Print Media Group Trade Events; Sponsored segment executions in Curiosity Got the Chef and Biggest Loser Philippines; Velvet Flyaway Promo (2012) Show less
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Education
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2007 - 2011
University of Santo Tomas
Bachelor of Arts (B.A.), Communication Arts -
2003 - 2007
School of the Holy Spirit of Quezon City
High School Diploma
Community
