Jennifer Cote
Content Marketing Manager at Roofr- Claim this Profile
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Bio
Katie Rieger
I had the pleasure of working with Jen at DOZR. We worked together on several projects - Jen was a skilled and committed team member. When I was onboarded, Jen helped me understand company processes and introduced me to useful tools. Jen is someone who is always learning - she is constantly reading about new technologies, listening to industry podcasts, and connecting with other like minded people. Jen is keen to implement new ideas and improve processes to exceed KPI goals. During our time working together, I learned a lot from Jen in regards to marketing, content, SEO, teamwork, and leadership. Jen is adaptable, hard working, and dedicated, but what sets her apart is her willingness to help others. Jen is a friend to everyone, and she brings her kindness and positivity to the work she completes. Jen would be a valuable asset to any team and I highly recommend her.
Rich Vallaster III, CEM, DES
Jennifer is the perfect combination of team positivity with a get-it-done attitude. She always pushes boundaries to introduce new ideas and creative concepts to drive business success and increase leads. Her willingness to jump in and take on tasks outside her role (like event planning) is another one of her strengths and adaptability as a team player. Jennifer always impresses me and pushes me to think in new ways as a leader.
Katie Rieger
I had the pleasure of working with Jen at DOZR. We worked together on several projects - Jen was a skilled and committed team member. When I was onboarded, Jen helped me understand company processes and introduced me to useful tools. Jen is someone who is always learning - she is constantly reading about new technologies, listening to industry podcasts, and connecting with other like minded people. Jen is keen to implement new ideas and improve processes to exceed KPI goals. During our time working together, I learned a lot from Jen in regards to marketing, content, SEO, teamwork, and leadership. Jen is adaptable, hard working, and dedicated, but what sets her apart is her willingness to help others. Jen is a friend to everyone, and she brings her kindness and positivity to the work she completes. Jen would be a valuable asset to any team and I highly recommend her.
Rich Vallaster III, CEM, DES
Jennifer is the perfect combination of team positivity with a get-it-done attitude. She always pushes boundaries to introduce new ideas and creative concepts to drive business success and increase leads. Her willingness to jump in and take on tasks outside her role (like event planning) is another one of her strengths and adaptability as a team player. Jennifer always impresses me and pushes me to think in new ways as a leader.
Katie Rieger
I had the pleasure of working with Jen at DOZR. We worked together on several projects - Jen was a skilled and committed team member. When I was onboarded, Jen helped me understand company processes and introduced me to useful tools. Jen is someone who is always learning - she is constantly reading about new technologies, listening to industry podcasts, and connecting with other like minded people. Jen is keen to implement new ideas and improve processes to exceed KPI goals. During our time working together, I learned a lot from Jen in regards to marketing, content, SEO, teamwork, and leadership. Jen is adaptable, hard working, and dedicated, but what sets her apart is her willingness to help others. Jen is a friend to everyone, and she brings her kindness and positivity to the work she completes. Jen would be a valuable asset to any team and I highly recommend her.
Rich Vallaster III, CEM, DES
Jennifer is the perfect combination of team positivity with a get-it-done attitude. She always pushes boundaries to introduce new ideas and creative concepts to drive business success and increase leads. Her willingness to jump in and take on tasks outside her role (like event planning) is another one of her strengths and adaptability as a team player. Jennifer always impresses me and pushes me to think in new ways as a leader.
Katie Rieger
I had the pleasure of working with Jen at DOZR. We worked together on several projects - Jen was a skilled and committed team member. When I was onboarded, Jen helped me understand company processes and introduced me to useful tools. Jen is someone who is always learning - she is constantly reading about new technologies, listening to industry podcasts, and connecting with other like minded people. Jen is keen to implement new ideas and improve processes to exceed KPI goals. During our time working together, I learned a lot from Jen in regards to marketing, content, SEO, teamwork, and leadership. Jen is adaptable, hard working, and dedicated, but what sets her apart is her willingness to help others. Jen is a friend to everyone, and she brings her kindness and positivity to the work she completes. Jen would be a valuable asset to any team and I highly recommend her.
Rich Vallaster III, CEM, DES
Jennifer is the perfect combination of team positivity with a get-it-done attitude. She always pushes boundaries to introduce new ideas and creative concepts to drive business success and increase leads. Her willingness to jump in and take on tasks outside her role (like event planning) is another one of her strengths and adaptability as a team player. Jennifer always impresses me and pushes me to think in new ways as a leader.
Experience
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Roofr
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United States
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Software Development
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1 - 100 Employee
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Content Marketing Manager
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Jun 2023 - Present
Manage the strategy and execution for content programs including podcast, blogs, webinars, copy, emails and more. Manage the strategy and execution for content programs including podcast, blogs, webinars, copy, emails and more.
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Freelance
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Mar 2020 - Present
Freelance work including: - Google My Business management - Blog writing with SEO best practices - Keyword research - Podcast editing and publishing - Website SEO audits and updating - Website Design - Overall marketing strategy Freelance work including: - Google My Business management - Blog writing with SEO best practices - Keyword research - Podcast editing and publishing - Website SEO audits and updating - Website Design - Overall marketing strategy
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Personify
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United States
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Software Development
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200 - 300 Employee
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Content Marketing Manager
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Jan 2022 - Jun 2023
Managing organic lead generation including researching, organizing and running unpaid campaigns. Inbound marketing efforts include search optimization of blogs and website pages, A/B testing, emails, freelance project management and running webinars. - The Weekly Click newsletter reaches 70K people weekly with a 22% average open rate and 7% average open rate; This email was the last touch for 18 active MQLs & active touchpoint for 51 conversions from July 2022 - March 2023 - Completed website audit of 1600 blog pages for organic performance and audience fit, unpublishing and redirecting 1200 page. - Increased Pricing Page monthly form fills 2X with an optimization project, including a/b testing, copy update and redesign Show less
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DOZR
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Canada
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Internet Publishing
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1 - 100 Employee
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Content Marketing Specialist
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May 2019 - Jan 2022
Content manager for DOZR, overseeing content and SEO projects including blogs, podcast, newsletter, website and landing page copy. - Pitched, developed and oversaw blog series, “How It’s Built” which generated thousands clicks and millions of impressions on Google per month - Throughout employment, grew Google organic impressions 500% per month and organic clicks 600% per month - Covered maternity leave for the DOZR Marketing Director including: event planning for the 2021 ARA Show in Las Vegas; creating print ads with the design team; managing monthly content budget; working with CEO to meet KPIs Show less
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WestJet
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Canada
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Airlines and Aviation
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700 & Above Employee
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Customer Service Agent
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Feb 2018 - Apr 2020
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Flight Attendant
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Jan 2017 - Feb 2018
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City of Kitchener
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Canada
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Government Administration
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700 & Above Employee
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Horticulturalist
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Apr 2012 - Nov 2016
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Glendon College Student Recruitment
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Glendon College
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E-Ambassador
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Apr 2014 - Apr 2016
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Education
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York University - Glendon College
Bachelor’s Degree, International/Global Studies -
Conestoga College
Post-Graduate Certificate, Integrated Marketing Communications -
University College Roosevelt
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