Deepak Sharma

Manager - Paid Social at Heyday
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Contact Information
us****@****om
(386) 825-5501
Location
Bengaluru, Karnataka, India, IN
Languages
  • Hindi Full professional proficiency
  • English Full professional proficiency

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Bio

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Diptanshu Jain

Deepak is a highly skilled and enthusiastic colleague to work with and his expertise in Performance Marketing was of great business value to the categories he worked with. He will be a resource for any organization that he works with.

Anuj Gupta

Deepak is brilliant, self motivated and a smart worker with friendly and easy going personality. His contribution to setting and achieving matrices wrt performance marketing is highly appreciated. He is a valuable resource and I was glad to have worked with him & would highly recommend him.

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Credentials

  • Analyze sponsored ads metrics and reports
    Amazon
    Feb, 2023
    - Nov, 2024
  • Account Based Marketing (ABM) 2022 - B2B Marketing Strategy
    Udemy
    Sep, 2022
    - Nov, 2024
  • The Complete Programmatic Advertising Course - 2022
    Udemy
    Sep, 2022
    - Nov, 2024
  • Search Advertising Certification
    Flipkart
    Jul, 2022
    - Nov, 2024
  • Sponsored Ads Certification
    Amazon
    Jul, 2022
    - Nov, 2024
  • Google Ads - Measurement Certification
    Google
    May, 2021
    - Nov, 2024
  • Google Ads Display Certification
    Google
    May, 2021
    - Nov, 2024
  • The Fundamentals of Digital Marketing
    Google
    Sep, 2019
    - Nov, 2024
  • LinkedIn Marketing Solutions Fundamentals
    LinkedIn
    Aug, 2022
    - Nov, 2024
  • Flipkart Ads - E-Commerce Fundamentals Certified
    Flipkart Ads
    Feb, 2023
    - Nov, 2024
  • Google Ads Search Certification
    Google Digital Academy (Skillshop)
    Feb, 2023
    - Nov, 2024
  • Google Analytics Certification
    Google Digital Academy (Skillshop)
    Feb, 2023
    - Nov, 2024
  • Microsoft Advertising Search Certification
    Microsoft
    Feb, 2023
    - Nov, 2024
  • Shopping ads Certification
    Google Digital Academy (Skillshop)
    May, 2022
    - Nov, 2024

Experience

  • Heyday
    • Technology, Information and Internet
    • 100 - 200 Employee
    • Manager - Paid Social
      • Apr 2023 - Present

      Working on social media marketing for various brands at Heyday. Coordinating with internal and external stakeholders. Performing end to end digital marketing activities. Working on social media marketing for various brands at Heyday. Coordinating with internal and external stakeholders. Performing end to end digital marketing activities.

  • Phablecare
    • India
    • Wellness and Fitness Services
    • 100 - 200 Employee
    • Manager Performance Marketing
      • Apr 2022 - Apr 2023

      Looking after paid campaigns across the platforms including Google, Facebook, Affiliates, Amazon, Flipkart and other platforms, also managing SEO funnel, increase month on month organic traffic by 30%.

    • Project Manager - Performance Marketing
      • Mar 2021 - Mar 2022

      > Running APP Install campaigns on Facebook , Google ( UAC), Affiliates ( inmobi, mobistroke etc).> Running Shopping, Catalogue, Conversion , Leadgen ads on various social media platforms and search engines.>Coordinating with category managers and design team with respect deliverables and expectation from performance team on day to day basis.>Using tools Singular, MixPanel , MoEnagge , Firebase Zapier for campaign tracking at source level and product level.>Write ad copies and do competitor analysis in terms of ad copies as well channel and format perspective.>Communicate with agencies and external stakeholders on day to day basis.> Provide insights and overview to strategy team as and when required and design digital marketing channel strategy. Show less

  • KRITIN TECHNOLOGY PRIVATE LIMITED
    • India
    • Digital Marketing Manager
      • Mar 2020 - Feb 2021

      Worked on following areas : On Page & Off Page optimization Email Marketing Paid Ad campaign on Facebook, Instagram, LinkedIn and Google Reputation and Reviews management WordPress website designed and used various plugins from start to finish Wrote ad copies, blogs and emailers keyword research, competitor research and designed marketing plans Used various tools such as SEMrush, ahrefs and google keyword planner Worked on following areas : On Page & Off Page optimization Email Marketing Paid Ad campaign on Facebook, Instagram, LinkedIn and Google Reputation and Reviews management WordPress website designed and used various plugins from start to finish Wrote ad copies, blogs and emailers keyword research, competitor research and designed marketing plans Used various tools such as SEMrush, ahrefs and google keyword planner

  • Envision - Entrepreneurship and Industrial Relations Cell, IIM Bodhgaya
    • India
    • Non-profit Organizations
    • 1 - 100 Employee
    • President
      • Feb 2019 - Sep 2020

      Responsible for organizing conclaves, inviting industry leaders for guest talk and fostering start-up ecosystem in college. Inviting industry leaders and companies for interaction with student and organizing case studies in campus. Organizing summits such as HR conclave. Developing incubation center in college. Responsible for organizing conclaves, inviting industry leaders for guest talk and fostering start-up ecosystem in college. Inviting industry leaders and companies for interaction with student and organizing case studies in campus. Organizing summits such as HR conclave. Developing incubation center in college.

  • Office of International Relations (IIM Bodh Gaya)
    • India
    • Civic and Social Organizations
    • 1 - 100 Employee
    • Student Representative
      • Jul 2018 - Sep 2020

      Responsible for connecting with other colleges IR Representatives through LinkedIn and other social platforms. Responsible for managing database of potential and target colleges for exchange program in different segments. 2018. Responsible for connecting with other colleges IR Representatives through LinkedIn and other social platforms. Responsible for managing database of potential and target colleges for exchange program in different segments. 2018.

  • The Wave Group
    • India
    • Real Estate
    • 1 - 100 Employee
    • Summer Intern
      • Apr 2019 - Jun 2019

      I worked in home finance company of Wave Group i.e NHHFDL. Company deals with mortgage lending in Delhi- NCR area. My project was to strategies digital marketing for the company. Following was my focus area: Primary and secondary research about industry with respect to digital marketing utilization Exploring online deal sourcing avenues for the company Designing digital marketing strategy for the company Recommending digital infrastructure for the company I worked diligently and delivered project on time, I also did Facebook marketing , Twitter marketing and SEO optimization for the company. Show less

  • HPCL North Zone Allied Retail Business
    • India
    • Oil and Gas
    • 300 - 400 Employee
    • Project Trainee
      • Mar 2019 - Mar 2019

      I was project trainee in HR Department at NCZ office Lucknow. I did comprehensive study of HPCL HR policies , LTC & CDP rules. I made questionnaire to assess awareness about organization rules for officer and non management employees. I also learned about culture , environment and structure of organization. I was project trainee in HR Department at NCZ office Lucknow. I did comprehensive study of HPCL HR policies , LTC & CDP rules. I made questionnaire to assess awareness about organization rules for officer and non management employees. I also learned about culture , environment and structure of organization.

  • Make A Difference
    • Civic and Social Organizations
    • 300 - 400 Employee
    • Teacher
      • Jul 2016 - Jul 2018

      I taught students of MAD science subjects, evaluated them on the basis of tests and helped them in improving score with special focus on students who had board exams. I taught students of MAD science subjects, evaluated them on the basis of tests and helped them in improving score with special focus on students who had board exams.

Education

  • Indian Institute of Management Bodh Gaya
    Masters, Mangament
    2018 - 2020
  • BUNDELKHAND INSTITUTE OF ENGINEERING AND TECHNOLOGY, JHANSI
    B.Tech, Computer/Information Technology
    2013 - 2017
  • Lucknow Public School
    Intermediate
    2011 - 2012

Community

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