Experience

appinIT

• Colombia
• Software Development
• 1 - 100 Employee

• Business Executive

  • Aug 2021 - Present

  In appinIT, I am responsible for the company's commercial management, focusing on active market prospecting, acquiring new clients, and retaining existing ones. Additionally, I manage and track the implemented CRM. I participate in and develop relationship strategies, such as seeking organizations, federations, associations, platforms, and events that serve as platforms to find clients and strategic allies and establish long-term relationships. I also participate in programs for growth, internationalization, and marketing to expand our reach in other countries. I have contributed to the construction, development, and continuous improvement of the commercial and marketing area, including processes, management indicators, and area information, focusing on achieving company objectives. I am in charge of managing, disseminating, standardizing, and protecting the brand identity and the products generated internally for commercialization. As the person responsible for marketing, I create specialized digital content on technology topics, such as blogs and trend articles. I design, execute, and monitor brand and product positioning marketing strategies. I develop a digital plan for content positioning and curation on the website. I conduct market research and benchmarking to identify markets and competitors. I provide cross-functional support to different areas of the company for internal communication, organization, and human resources. Additionally, I am responsible for leading digital marketing indicators to implement strategic improvements. I plan, execute, and coordinate events held internally and for clients. Show less



Country Club Ejecutivos

• Colombia
• Hospitality
• 1 - 100 Employee

• Business Executive

  • Jun 2011 - Aug 2021

  In the events sales area, I had the following responsibilities: • Provide attention and guidance in promoting and selling Club spaces to members and external clients. • Develop marketing and customer loyalty activities. • Create marketing strategies to drive space sales. • Ensure the organization of high-value economic events. • Provide personalized and comprehensive service for corporate and social events. • Conduct benchmarking to stay updated on best market practices. • Focus on achieving results and meeting monthly goals. • Manage mass communications directed toward members and clients. • Assist in supporting internal and external public relations for the Club. • Offer gastronomy and event logistics advice. • Identify potential clients and business opportunities. • Carry out post-sales activities and gather feedback from customers. Show less