Supervisor, Business Operations

• Nov 2022 - Present

- Works closely with Decoded & Estée Lauder leadership teams to consolidate reporting across the 17 brands in in the ELC portfolio with Decoded - Holds monthly operations meeting with relevant procurement teams to report on scorecard deliverables, burn reports, and overall media performance - Prepares decks and presentations with brand performance and insights for global Estée Lauder leadership - Created and now continually updates a "wiki" with cross-agency and client specific… Show more - Works closely with Decoded & Estée Lauder leadership teams to consolidate reporting across the 17 brands in in the ELC portfolio with Decoded - Holds monthly operations meeting with relevant procurement teams to report on scorecard deliverables, burn reports, and overall media performance - Prepares decks and presentations with brand performance and insights for global Estée Lauder leadership - Created and now continually updates a "wiki" with cross-agency and client specific information and training - Project manages the legal workflow between Decoded's media vendors and ELC - Manages 2 direct reports supporting the financial arm of the business and a separate client team Show less - Works closely with Decoded & Estée Lauder leadership teams to consolidate reporting across the 17 brands in in the ELC portfolio with Decoded - Holds monthly operations meeting with relevant procurement teams to report on scorecard deliverables, burn reports, and overall media performance - Prepares decks and presentations with brand performance and insights for global Estée Lauder leadership - Created and now continually updates a "wiki" with cross-agency and client specific… Show more - Works closely with Decoded & Estée Lauder leadership teams to consolidate reporting across the 17 brands in in the ELC portfolio with Decoded - Holds monthly operations meeting with relevant procurement teams to report on scorecard deliverables, burn reports, and overall media performance - Prepares decks and presentations with brand performance and insights for global Estée Lauder leadership - Created and now continually updates a "wiki" with cross-agency and client specific information and training - Project manages the legal workflow between Decoded's media vendors and ELC - Manages 2 direct reports supporting the financial arm of the business and a separate client team Show less

Manager of Customer Success

• Aug 2022 - Nov 2022

-Oversees team of Customer Success Managers and acts as escalation point for client needs -Works cross-functionally with sales, onboarding, product, and engineering to ensure clients are getting the proper service at all points in the customer journey -Provides monthly forecasting and reporting on ARR for all customers in CS -Works closely with the Product to test new feature and help scope upcoming product enhancement needs -Manages some of Voxie's largest Enterprise customers and… Show more -Oversees team of Customer Success Managers and acts as escalation point for client needs -Works cross-functionally with sales, onboarding, product, and engineering to ensure clients are getting the proper service at all points in the customer journey -Provides monthly forecasting and reporting on ARR for all customers in CS -Works closely with the Product to test new feature and help scope upcoming product enhancement needs -Manages some of Voxie's largest Enterprise customers and strategizes on business growth & marketing strategy -Is leading initiative to help standardize Tiers of Service for clients and acts as point of escalation for moving clients into their correct tier

Senior Customer Success and Strategy Manager

• Nov 2021 - Aug 2022

Customer Strategy Manager

• Jan 2021 - Nov 2021

-Develops SMS marketing strategy for eComm, franchise, and retail clients with focus on growing subscriber lists and in turn, revenue -Builds automated campaigns in Voxie’s proprietary 2-way SMS marketing platform -Collaborates with product and engineering teams to troubleshoot and improve platform functionality -Manages client experience for 150-200 customers

Senior Performance Marketing Manager

• Nov 2020 - Jan 2021

FDBA Social Fulcrum -Creates, implements, and reports on Facebook & Instagram advertising strategy to continually increase ROAS, LTV, or CAC efficiency -Acts as account lead on 3-5 clients managing over $1M in monthly spend -Participates in firm-wide R&D sprints too keep up to date on the latest Facebook tools and how they impact performance -Manages day to day account optimization using proprietary analytics software -Coordinates across performance, creative, and analytics… Show more FDBA Social Fulcrum -Creates, implements, and reports on Facebook & Instagram advertising strategy to continually increase ROAS, LTV, or CAC efficiency -Acts as account lead on 3-5 clients managing over $1M in monthly spend -Participates in firm-wide R&D sprints too keep up to date on the latest Facebook tools and how they impact performance -Manages day to day account optimization using proprietary analytics software -Coordinates across performance, creative, and analytics teams on behalf of the client -Member of our Boston office leadership team and manages 1 direct report Show less FDBA Social Fulcrum -Creates, implements, and reports on Facebook & Instagram advertising strategy to continually increase ROAS, LTV, or CAC efficiency -Acts as account lead on 3-5 clients managing over $1M in monthly spend -Participates in firm-wide R&D sprints too keep up to date on the latest Facebook tools and how they impact performance -Manages day to day account optimization using proprietary analytics software -Coordinates across performance, creative, and analytics… Show more FDBA Social Fulcrum -Creates, implements, and reports on Facebook & Instagram advertising strategy to continually increase ROAS, LTV, or CAC efficiency -Acts as account lead on 3-5 clients managing over $1M in monthly spend -Participates in firm-wide R&D sprints too keep up to date on the latest Facebook tools and how they impact performance -Manages day to day account optimization using proprietary analytics software -Coordinates across performance, creative, and analytics teams on behalf of the client -Member of our Boston office leadership team and manages 1 direct report Show less

Performance Marketing Manager

• Jun 2019 - Nov 2020

Performance Marketing Analyst

• Jan 2019 - Jun 2019

Data Analytics Post-Grad Intern

• Jun 2018 - Dec 2018

-Conduct social listening around events and trends to in order to provide opportunities for clients to activate on -Create reports on both paid and organic social media campaigns for large and well-known B2B and B2C clients. This includes reporting on analytics using sources like Google analytics and TalkWalker, as well as creating actionable recommendations for the future. -Conduct social listening around events and trends to in order to provide opportunities for clients to activate on -Create reports on both paid and organic social media campaigns for large and well-known B2B and B2C clients. This includes reporting on analytics using sources like Google analytics and TalkWalker, as well as creating actionable recommendations for the future.

Data Analytics Intern

• 2016 - 2016

• Set up a production floor program which monitored and helped improve manufacturing efficiency and capacity • Collected and analyzed market data to input in spreadsheets for the CEO and Board of Directors • Created recommendations for maximizing promotional dollar efficiency • Set up a production floor program which monitored and helped improve manufacturing efficiency and capacity • Collected and analyzed market data to input in spreadsheets for the CEO and Board of Directors • Created recommendations for maximizing promotional dollar efficiency

Marketing Intern

• May 2015 - Sep 2015

• Wrote comprehensive market reviews for communities that led Gemr to enter into collectibles markets • Developed, planned, and executed a User Acquisition Campaign using Youtube, Instagram, and Facebook, that brought over 400 new users to the site • Composed weekly blog posts to be posted on the website designed to increase SEO • Identified industry influencers on social media platforms, and negotiated endorsement deals favorable to Gemr • Wrote comprehensive market reviews for communities that led Gemr to enter into collectibles markets • Developed, planned, and executed a User Acquisition Campaign using Youtube, Instagram, and Facebook, that brought over 400 new users to the site • Composed weekly blog posts to be posted on the website designed to increase SEO • Identified industry influencers on social media platforms, and negotiated endorsement deals favorable to Gemr