Experience

ECHOS Brand Communications

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Director

  • Feb 2020 - Present

  Portland, Oregon Metropolitan Area Oversee all operations, including content production, brand strategy, media communications, and social media for our 20+ clients. Current brand industries our brands market to are Outdoor, Menswear, Cycling, and Car/Moto. Clients & Projects + Deckers X Lab + Helinox + Marcolin Group + Dainese & AGV + TMC / Nuyarn + State Bicycle Co. + Chrome Industries

• Senior Account Executive & Director of EU Partnerships/Development

  • Dec 2018 - Feb 2020

  Madrid, Community of Madrid, Spain Account Lead: Point of contact for a portfolio of over 10 Brands. Leading strategy, creative, and planning for brands in the lifestyle, moto, outdoor, and bike segments. Oversee copywriting, outreach, and client reporting to ensure all content and operations are on brand and on time. Clients & Projects + Mission Workshop + Chrome Industries + ABUS Security + Dainese & AGV + State Bicycle Co. + Hennessy + CBD Brands + Brooks England + SILCA EU… Show more Account Lead: Point of contact for a portfolio of over 10 Brands. Leading strategy, creative, and planning for brands in the lifestyle, moto, outdoor, and bike segments. Oversee copywriting, outreach, and client reporting to ensure all content and operations are on brand and on time. Clients & Projects + Mission Workshop + Chrome Industries + ABUS Security + Dainese & AGV + State Bicycle Co. + Hennessy + CBD Brands + Brooks England + SILCA EU Partnerships & Business Development: build & maintain strong rapport with new & current partners in Europe. Identify & Implement new opportunities for agency involvement. Media Relations: Work with key influencer and editors to help secured top-tier editorial press such as Delta Sky, Outside, Bicycling, Pop Sugar, Gear Patrol, Hypebeast, Vogue, Men's Journal, Esquire, etc. Software Proficiency: Monday, Google Adwords, TrendKite (boolean expert), Meltwater, Wrike, Prezly, Yesware, Wordpress.org, Sprout Social, Grin.co, Cision, SEMrush, Keyword Planner (Expert), Iconosquare, Adobe Illustrator, Adobe Photoshop, Adobe InDesign.

• Senior Account Executive

  • Jul 2017 - Dec 2018

  Portland, Oregon Area Media Relations: Work with key influencer and editors to help secured top-tier editorial press such as Delta Sky, Outside, Bicycling, Pop Sugar, Gear Patrol, Hypebeast, Vogue, Men's Journal, Esquire, Wall Street Journal, NYT, etc. Account Lead: Point of contact for a portfolio of over 10 Brands. Leading strategy, creative, and planning for brands in the Lifestyle, Moto, Outdoor, and Bike segments. 90% of those accounts are still retained by the agency. Oversaw copywriting, outreach, and… Show more Media Relations: Work with key influencer and editors to help secured top-tier editorial press such as Delta Sky, Outside, Bicycling, Pop Sugar, Gear Patrol, Hypebeast, Vogue, Men's Journal, Esquire, Wall Street Journal, NYT, etc. Account Lead: Point of contact for a portfolio of over 10 Brands. Leading strategy, creative, and planning for brands in the Lifestyle, Moto, Outdoor, and Bike segments. 90% of those accounts are still retained by the agency. Oversaw copywriting, outreach, and client reporting to ensure all content and operations are on brand and on time. Clients & Projects + Vans + Dainese + State Bicycle Co. + Hennessy + CBD Brands + SILCA +Glenmorangie Software Proficiency: Monday, Google Adwords, TrendKite (boolean expert), Meltwater, Wrike, Prezly, Yesware, Wordpress.org, Sprout Social, Grin.co, Cision, SEMrush, Keyword Planner (Expert), Iconosquare, Adobe Illustrator, Adobe Photoshop, Adobe InDesign.

• Account Executive

  • Apr 2016 - Jul 2017

  Portland, Oregon Media Relations: Work with key influencer and editors to help secured top-tier editorial press such as Delta Sky, Outside, Bicycling, Pop Sugar, Gear Patrol, Hypebeast, Vogue, Men's Journal, Esquire, etc. Research & Reporting: Responsible for market research based on coverage/backlinks and keyword analysis to determine competitive landscape and marketing strategy. Responsible for monthly reports for all clients in full accuracy and on time. Inbound Marking: Developing and… Show more Media Relations: Work with key influencer and editors to help secured top-tier editorial press such as Delta Sky, Outside, Bicycling, Pop Sugar, Gear Patrol, Hypebeast, Vogue, Men's Journal, Esquire, etc. Research & Reporting: Responsible for market research based on coverage/backlinks and keyword analysis to determine competitive landscape and marketing strategy. Responsible for monthly reports for all clients in full accuracy and on time. Inbound Marking: Developing and monitoring robust regional Google Adwords advertising campaigns to create ECHOS brand awareness for potential new clients. Copywriting: Crafting press releases with engaging and informative copy that is on-brand. Ensure copy is accurate and reflects the brand's positioning and tone. Graphic Design: I design pdf press kits, brand lookbooks, flyers, posters, and social media engagements -- as well as assisting smaller editorials in formatting, designing, and editing their web content. Software Proficiency: Google Adwords, TrendKite (boolean expert), Meltwater, Dapulse, Prezly, Yesware, Muck-Rack, Wordpress.org, Sprout Social, Grin.co, Cision, SEMrush, Keyword Planner (Expert), Iconosquare, Adobe Illustrator, Adobe Photoshop, Adobe InDesign.



Operator

• Technology, Information and Internet
• 200 - 300 Employee

• Client Experience

  • Nov 2015 - Jan 2016

  Portland, Oregon Online expert in sourcing consumer products for clients.



Lead Studios

• Digital Marketing Intern

  • May 2015 - Oct 2015

  Madrid, Community of Madrid, Spain Collaborated with MBA program peers and created a full-service online marketing agency to cater to the thousands of local businesses that do not have any online presence in Spain. I was responsible for the online marketing campaigns of various projects which include: competitive link analysis, website design, copy, logo design, SEO, social media management, Google Adwords campaigns, user experience, content marketing, lead generation, and conversion analytics. Software proficiency in:… Show more Collaborated with MBA program peers and created a full-service online marketing agency to cater to the thousands of local businesses that do not have any online presence in Spain. I was responsible for the online marketing campaigns of various projects which include: competitive link analysis, website design, copy, logo design, SEO, social media management, Google Adwords campaigns, user experience, content marketing, lead generation, and conversion analytics. Software proficiency in: Adobe Illustrator, SEMRUSH, Ahrefs, Google Adwords, Google keyword Planner, basic html coding, ifttt social media management. Show less



UCAM Universidad Católica San Antonio de Murcia

• Spain
• Higher Education
• 700 & Above Employee

• International MBA

  • Oct 2014 - Oct 2015

  Murcia Area, Spain The UCAM International MBA program gave me a strong understanding of traditional methods of business management, and as a conglomerate with my MBA studies, I chose to focus on online marking, effectual marketing for startups, idea generation, and the Business Model Canvas, which was also an integral part of my thesis and internship.



Ace Hotel / Atelier Ace

• Hospitality
• 300 - 400 Employee

• Front Desk Agent / Concierge

  • Jan 2014 - Oct 2014

  Portland, OR All information flowing from guests to faculty, faculty to guests flows through the Front Desk Agent; developing flawless communication skills in our CRM, constant Multi-tasking, strong organization skills, and a relentless attitude towards a positive customer experience are necessary.



Verde Cocina

• General Manager / Bar Manager

  • Apr 2012 - Oct 2014

  Portland, OR As general manager and bar manager, I created our drink menu every 4 months in order to feature seasonal fruits, herbs, and vegetables (yes, veggies). I was responsible for drink lists, ordering, pricing, sales, HR, training program, social media, and all around level-headiness in a fast-paced high-stress environment.



Rebecca Minkoff

• United States
• Apparel & Fashion
• 1 - 100 Employee

• Retail Sales Associate

  • Aug 2011 - Feb 2012

  Los Angeles Sales associate at designer Rebecca Minkoff brick-and-mortar LA. I worked alongside the store manager with in-store merchandising and social media, and sample sales.



Pacific University

• United States
• Higher Education
• 700 & Above Employee

• Marketing Assistant

  • Aug 2009 - Aug 2011

  Portland, Oregon Area actively recruiting students using CRM software, call lists, and campus tours. organizing marketing material, communicating and organizing campus events for potential admits.