Lydia Lynch
AVP of Marketing at Capital Credit Union- Claim this Profile
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Bio
Experience
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Capital Credit Union
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United States
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Banking
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100 - 200 Employee
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AVP of Marketing
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Jun 2022 - Present
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Marketing Supervisor
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May 2021 - Jun 2022
Green Bay, Wisconsin, United States Capital Credit Union is a not-for-profit company which values its members and communities through doing the right thing. I oversee the Marketing Department Specialists and continually work to improve our brand reputation. My responsibilities include, but are not limited to: Assists the VP of Marketing in development of the department with other tasks, not limited to: - Project Management and Product Development - Implementing New Key Initiatives and Strategy - Focus Groups and… Show more Capital Credit Union is a not-for-profit company which values its members and communities through doing the right thing. I oversee the Marketing Department Specialists and continually work to improve our brand reputation. My responsibilities include, but are not limited to: Assists the VP of Marketing in development of the department with other tasks, not limited to: - Project Management and Product Development - Implementing New Key Initiatives and Strategy - Focus Groups and Surveys - Budget Management - Analyze Portal, Membership and Market Data - Generate Loan and General Marketing Campaigns - Team Member Development and Hiring Processes - Compliance Review, BCP Practices, and Regulation Management - Content Creation and Ideation - Collaboration with Other Departments and Locations for Product Rollout and Education - Oversees Community Outreach Strategy
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Senior Marketing Specialist
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Mar 2019 - May 2021
Green Bay, Wisconsin Area Capital Credit Union is a not-for-profit company which values its members and communities through doing the right thing. I oversee the community outreach initiatives and continually work to improve our brand reputation. My responsibilities include, but are not limited to: Assists the VP of Marketing in development of the department with other tasks, not limited to: - Project Management and Product Development - Implementing New Key Initiatives and Strategy - Focus Groups and… Show more Capital Credit Union is a not-for-profit company which values its members and communities through doing the right thing. I oversee the community outreach initiatives and continually work to improve our brand reputation. My responsibilities include, but are not limited to: Assists the VP of Marketing in development of the department with other tasks, not limited to: - Project Management and Product Development - Implementing New Key Initiatives and Strategy - Focus Groups and Surveys - Budget Management - Analyze Portal, Membership and Market Data - Generate Loan and General Marketing Campaigns - Team Member Development and Hiring Processes - Compliance Review, BCP Practices, and Regulation Management - Content Creation and Ideation - Collaboration with Other Departments and Locations for Product Rollout and Education Oversees Capital's $500,000+ Community Outreach Initiatives and Programs - Fundraising Campaigns - Scholarship and Elevate Communities Programs - Public Relations
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Community Relations Specialist
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Oct 2014 - Mar 2019
Northeastern Wisconsin Capital Credit Union is a not-for-profit company which values its members and communities through special events, donation and sponsorship requests, fundraising campaigns, and community projects. I oversee these areas within the Marketing Department and continually work to improve our community involvement and outreach. My responsibilities include, but are not limited to: - Oversees Capital's $500,000+ Community Outreach Initiatives and Programs - Donation and Sponsorship Requests… Show more Capital Credit Union is a not-for-profit company which values its members and communities through special events, donation and sponsorship requests, fundraising campaigns, and community projects. I oversee these areas within the Marketing Department and continually work to improve our community involvement and outreach. My responsibilities include, but are not limited to: - Oversees Capital's $500,000+ Community Outreach Initiatives and Programs - Donation and Sponsorship Requests - Fundraising Campaigns - Volunteer Management and Encouragement - Social Media Management and Contests - Loan and General Marketing Campaigns - Scholarship Program - Public Relations - Event Management and Planning
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City of Eau Claire Economic Development
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United States
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Government Administration
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1 - 100 Employee
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Economic and Writing Intern
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Jun 2013 - May 2014
Eau Claire, Wisconsin I worked as an economic and writing intern for the City of Eau Claire Economic Development Division and Downtown Eau Claire, Inc. (DECI). Tasks include, but are not limited to: - managed social media outlets: Facebook, Pinterest, Linked-In, and DECI Homepage - recorded outreach from social media to the four BIDS - researched on bike sharing, transit programs, and new events - attended online seminars for Wayfinding and other programs - observed City… Show more I worked as an economic and writing intern for the City of Eau Claire Economic Development Division and Downtown Eau Claire, Inc. (DECI). Tasks include, but are not limited to: - managed social media outlets: Facebook, Pinterest, Linked-In, and DECI Homepage - recorded outreach from social media to the four BIDS - researched on bike sharing, transit programs, and new events - attended online seminars for Wayfinding and other programs - observed City Hall and other meetings to learn political processes of economic development - interviewed local businesses and wrote articles for news releases on online newsletter - assisted in preparing and volunteered for DECI's community events: (International Fall Festival, Summer fest, Annual Awards Dinner, Our City Spring Clean Up, Urban Living Tour, Christmas Time in the City, and Family Night in the Park,) - researched new event logistics and grant applications - created posters for events or documents for meetings - contacted local business owners for Time Capsule suggestions and item selection - developed vendor application and assisted with vendor management and communication - scanned office documents Show less
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Education
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University of Wisconsin-Eau Claire
Bachelor's degree, Creative Writing, Economics -
Northeast Wisconsin Technical College
Digital Marketing Certificate, Marketing