Lydia Lynch

AVP of Marketing at Capital Credit Union
  • Claim this Profile
Contact Information
us****@****om
(386) 825-5501
Location
Green Bay

Topline Score

Topline score feature will be out soon.

Bio

Generated by
Topline AI

You need to have a working account to view this content.
You need to have a working account to view this content.

Experience

    • United States
    • Banking
    • 100 - 200 Employee
    • AVP of Marketing
      • Jun 2022 - Present

    • Marketing Supervisor
      • May 2021 - Jun 2022

      Green Bay, Wisconsin, United States Capital Credit Union is a not-for-profit company which values its members and communities through doing the right thing. I oversee the Marketing Department Specialists and continually work to improve our brand reputation. My responsibilities include, but are not limited to: Assists the VP of Marketing in development of the department with other tasks, not limited to: - Project Management and Product Development - Implementing New Key Initiatives and Strategy - Focus Groups and… Show more Capital Credit Union is a not-for-profit company which values its members and communities through doing the right thing. I oversee the Marketing Department Specialists and continually work to improve our brand reputation. My responsibilities include, but are not limited to: Assists the VP of Marketing in development of the department with other tasks, not limited to: - Project Management and Product Development - Implementing New Key Initiatives and Strategy - Focus Groups and Surveys - Budget Management - Analyze Portal, Membership and Market Data - Generate Loan and General Marketing Campaigns - Team Member Development and Hiring Processes - Compliance Review, BCP Practices, and Regulation Management - Content Creation and Ideation - Collaboration with Other Departments and Locations for Product Rollout and Education - Oversees Community Outreach Strategy

    • Senior Marketing Specialist
      • Mar 2019 - May 2021

      Green Bay, Wisconsin Area Capital Credit Union is a not-for-profit company which values its members and communities through doing the right thing. I oversee the community outreach initiatives and continually work to improve our brand reputation. My responsibilities include, but are not limited to: Assists the VP of Marketing in development of the department with other tasks, not limited to: - Project Management and Product Development - Implementing New Key Initiatives and Strategy - Focus Groups and… Show more Capital Credit Union is a not-for-profit company which values its members and communities through doing the right thing. I oversee the community outreach initiatives and continually work to improve our brand reputation. My responsibilities include, but are not limited to: Assists the VP of Marketing in development of the department with other tasks, not limited to: - Project Management and Product Development - Implementing New Key Initiatives and Strategy - Focus Groups and Surveys - Budget Management - Analyze Portal, Membership and Market Data - Generate Loan and General Marketing Campaigns - Team Member Development and Hiring Processes - Compliance Review, BCP Practices, and Regulation Management - Content Creation and Ideation - Collaboration with Other Departments and Locations for Product Rollout and Education Oversees Capital's $500,000+ Community Outreach Initiatives and Programs - Fundraising Campaigns - Scholarship and Elevate Communities Programs - Public Relations

    • Community Relations Specialist
      • Oct 2014 - Mar 2019

      Northeastern Wisconsin Capital Credit Union is a not-for-profit company which values its members and communities through special events, donation and sponsorship requests, fundraising campaigns, and community projects. I oversee these areas within the Marketing Department and continually work to improve our community involvement and outreach. My responsibilities include, but are not limited to: - Oversees Capital's $500,000+ Community Outreach Initiatives and Programs - Donation and Sponsorship Requests… Show more Capital Credit Union is a not-for-profit company which values its members and communities through special events, donation and sponsorship requests, fundraising campaigns, and community projects. I oversee these areas within the Marketing Department and continually work to improve our community involvement and outreach. My responsibilities include, but are not limited to: - Oversees Capital's $500,000+ Community Outreach Initiatives and Programs - Donation and Sponsorship Requests - Fundraising Campaigns - Volunteer Management and Encouragement - Social Media Management and Contests - Loan and General Marketing Campaigns - Scholarship Program - Public Relations - Event Management and Planning

    • United States
    • Government Administration
    • 1 - 100 Employee
    • Economic and Writing Intern
      • Jun 2013 - May 2014

      Eau Claire, Wisconsin I worked as an economic and writing intern for the City of Eau Claire Economic Development Division and Downtown Eau Claire, Inc. (DECI). Tasks include, but are not limited to: - managed social media outlets: Facebook, Pinterest, Linked-In, and DECI Homepage - recorded outreach from social media to the four BIDS - researched on bike sharing, transit programs, and new events - attended online seminars for Wayfinding and other programs - observed City… Show more I worked as an economic and writing intern for the City of Eau Claire Economic Development Division and Downtown Eau Claire, Inc. (DECI). Tasks include, but are not limited to: - managed social media outlets: Facebook, Pinterest, Linked-In, and DECI Homepage - recorded outreach from social media to the four BIDS - researched on bike sharing, transit programs, and new events - attended online seminars for Wayfinding and other programs - observed City Hall and other meetings to learn political processes of economic development - interviewed local businesses and wrote articles for news releases on online newsletter - assisted in preparing and volunteered for DECI's community events: (International Fall Festival, Summer fest, Annual Awards Dinner, Our City Spring Clean Up, Urban Living Tour, Christmas Time in the City, and Family Night in the Park,) - researched new event logistics and grant applications - created posters for events or documents for meetings - contacted local business owners for Time Capsule suggestions and item selection - developed vendor application and assisted with vendor management and communication - scanned office documents Show less

Education

  • University of Wisconsin-Eau Claire
    Bachelor's degree, Creative Writing, Economics
    2010 - 2014
  • Northeast Wisconsin Technical College
    Digital Marketing Certificate, Marketing
    2019 - 2020

Community

You need to have a working account to view this content. Click here to join now