Paid Search Manager

• Aug 2021 - Present

Senior Paid Search executive -  Apple accounts

• Aug 2020 - Aug 2021

Paid Search Executive

• Feb 2019 - May 2020

•Planning, optimising, implementing and managing paid search campaigns according to brief and best practice guidelines•Monitoring large account budgets greater than £1 million a year.•Establishing key metrics reports, tracking progress and trends, and effectively communicating campaign results and insights to the search team and the client via Google Data Studio and Google Ads 360•Working with the PPC Manager to ensure all paid search activity is aligned with all promotional activity across other marketing channels•Conducting competitor analysis to identify areas of threat and opportunity to improve paid search performance•Staying up to date with the latest trends and products in the search universe and discuss potential opportunities with the search team•Auditing Google PPC accounts to maintain a high-performance level based on Ebiquity standards.

Social Media Assistant

• Oct 2018 - Jan 2019

•Developing and implementing social media strategies in line with the food industry•Delivering and managing digital pay-per-click advertising by using Google AdWords, Facebook and Instagram •Scheduled and posted content using Spredfast and Sprinklr to client specifications and deadlines.•Providing social media consulting and reporting on campaign engagement•Developing an online form for bookings•Planning and optimising the company's pay per click campaigns. •Developing and implementing social media strategies in line with the food industry•Delivering and managing digital pay-per-click advertising by using Google AdWords, Facebook and Instagram •Scheduled and posted content using Spredfast and Sprinklr to client specifications and deadlines.•Providing social media consulting and reporting on campaign engagement•Developing an online form for bookings•Planning and optimising the company's pay per click campaigns.

Digital Marketing assistant

• Apr 2018 - Aug 2018

•Creating and developing the social media guidelines of the company•Analysing insights from each digital channel to improve ROI•Using Google and social media analytics to produce monthly KPI reports•Creation of Instagram account of the company achieving 1000 followers in 2 months•Creating PPC campaigns for specific events through the year•Using analytics programs to respond to data patterns and drive traffic•Designing, building and maintaining an organic social media presence•Creation of bloggers database to expand the social media community•Measuring and reporting digital campaigns•Managing “Dot Mailer” as an email automation tool to create landing pages and weekly news alerts•Making onsite changes on the advertising page of the company

Digital Marketing Intern

• Sep 2017 - Dec 2017

•Working with various internal stakeholders to support the production of content, engagement and issues across all earned and owned media•Making onsite changes to help with the SEO, search and user experience•Planning keyword research organically•Managing “Active Campaign” tool as a part of email automation campaigns•Targeting appropriate audience on Facebook•Creating landing pages by using “Profit Builder” plugging•Designing email´s content creation•Regularly liaising with clients via telephone, email, conference calls and face to face

Digital Marketing Intern

• Aug 2015 - Feb 2016

• Design and creation of banners for new activities• Managing social media (Facebook, Instagram and Snapchat)• Keyword research for the creation of new blogs• Scheduling meetings and conference calls to suggest website’s improvements • Design and creation of banners for new activities• Managing social media (Facebook, Instagram and Snapchat)• Keyword research for the creation of new blogs• Scheduling meetings and conference calls to suggest website’s improvements

Sales Manager

• Nov 2011 - Feb 2015

• Complying with Health and Safety regulations in the retail sector• Achieving sales targets and increasing profits • Ordering and processing stock via in-house system• Handling customer queries and complaints• Organising special promotions and displaying POS for maximum visual impact • Training new starters according to company requirements • Complying with Health and Safety regulations in the retail sector• Achieving sales targets and increasing profits • Ordering and processing stock via in-house system• Handling customer queries and complaints• Organising special promotions and displaying POS for maximum visual impact • Training new starters according to company requirements

Store Manager

• Feb 2009 - Jan 2010

• Providing an exemplary shopping environment and excellent customer service• Negotiating supplier rates and maximising store revenue• Maintaining high levels of visual merchandising within the store• Entering sales figures in Microsoft Excel for data analysis and forecast planning • Providing an exemplary shopping environment and excellent customer service• Negotiating supplier rates and maximising store revenue• Maintaining high levels of visual merchandising within the store• Entering sales figures in Microsoft Excel for data analysis and forecast planning