Director of Digital Strategy

• Nov 2021 - Present

I'm in the process of spearheading the brand refresh for one of the worlds first digital agencies. KD Web has been building great websites since 1996 and it's been my job to retell that story in fresh and exciting wauy for 2022 and beyond. Steps I've lead so far are: • Why discovery based on Simon Sinek's seminal books • Through additional interviews and workshops developed new brand 360º frameworks to guide our story telling • Wrote creative briefs for our logo redesign • Wrote creative briefs for our website redesign In addition to this I've been working with clients on brand and digital marketing strategies.

Marketing and Business Development Consultant

• Jan 2015 - Present

Delivering successful marketing and business development solutions to SMEs in multiple sectors, both in the US and the UK.KEY DELIVERABLES• Oversight and delivery of marketing campaigns and media strategy.• Review of brand identity and current market presence, to make recommendations on approach, structure and to establish requirements for new content. • Define new marketing and media strategy, based on understanding of clients’ business and their long and short-term goals, to create a holistic media and communications approach. • Delivery of strategy through production and deployment of content. • Overseeing brand identity, formalising the look and feel across all media outlets virtual and real world. Including consultation on website strategy and UX Design.• Liaising with other service providers to deliver changes. • As an example, led the marketing strategy for the 2016 Political Campaign of Aaron Gill, providing comprehensive media communications support. • As a further example, led content creation and consulted on digital marketing strategy for a new theatre companies first production. Resulting in a sold out run and doubling of estimated profits.

Master's degree (employment break)/ Self Employment

• Sep 2020 - Dec 2021

Business Development Manager

• Apr 2020 - Jun 2020

Project managed and delivered a successful brand refresh that included a logo redesign, website redesign and the production of multiple e-brochures and other marketing materials. Delivered 2.25 million in investment through 3rd party introductions. Project managed and delivered a successful brand refresh that included a logo redesign, website redesign and the production of multiple e-brochures and other marketing materials. Delivered 2.25 million in investment through 3rd party introductions.

Head Of Client Services

• May 2019 - Oct 2019

Developed new propositions aimed at attracting new and retaining existing clients; principally, establishing the Tier 1 Start-up and Innovator visa client journey, including developing relationships with multiple Endorsing Bodies, positioning DavidsonMorris as a leader in this space. CLIENT DEVELOPMENT & RETENTION: • Delivering a 20% increase in conversion over a 2-month period, I led competitor analysis gaining insight into marketing, pricing, and services. Resulting in the refinement of a package proposition for immigration law services. BUSINESS ACQUISITION: • Project managed the build-out of client acquisition packs, including call scripts and email templates for a new practice area. OPERATIONAL SET-UP OF TIER 1 INNOVATOR AND START-UP VISA: • Set-up the firm's approach to the changed visa regulations. • Developed relationships with the new Endorsing Bodies from initial contact to ongoing relationship management, a differentiator for the firm at this early stage. Onboarding the first clients under the new Tier 1 Innovator Scheme. MANAGEMENT OF THE WELCOME TEAM: • Reworked phone and email scripts for clarity, enabling call handlers to respond to 30% more enquiries per day and enhancing customer experience. • Resulting in a 50% increase in paid teleconferences, I liaised with my team and fee earners to develop a new booking protocol: driving conversions and fee earning hours. CONTENT CREATION &MANAGEMENT: • Brochure- copy writing, oversight of image selection, liaising with design team on layout. • Call scripts- copy writing and structure • Photography and video production for multi channel release

Owner

• Aug 2005 - May 2019

I built a successful photography business grossing >$250,000 yearly and creating 3 full-time jobs. 100% growth, doubling my business year on year for the first three years. With over 1,000 clients, including top-50 international law firms such as Paul Weiss, Sullivan & Cromwell and Arnold & Porter. With a unique approach to rapid content creation, ensuring clients had input over the process and final output, this enabled competitive pricing and immediate delivery of superior outcomes. Named among the top 5 headshot photographers in New York City by Backstage.com. Eventually expanding by delivering successful marketing and business development solutions to SMEs in multiple sectors, both in the US and the UK. MARKETING & MEDIA STRATEGY: Oversight and delivery of marketing campaigns and media strategy. • Review of brand identity and current market presence, to make recommendations on approach, structure and to establish requirements for new content. • Define new marketing and media strategy, based on understanding of clients’ business and their long and short-term goals, to create a holistic media and communications approach. • Delivery of strategy through production and deployment of content. • Overseeing brand identity, formalising the look and feel across all media outlets virtual and real world. Including consultation on website strategy and UX Design. • Liaising with other service providers to deliver changes. • Led the marketing strategy for the 2016 Political Campaign of Aaron Gill, providing comprehensive media communications support. (See LinkedIn Endorsement) • Led content creation and consulted on digital marketing strategy for a new theatre companies first production. Resulting in a sold out run and doubling of estimated profits. (See LinkedIn Endorsement) CONTENT CREATION: • Headshots and other commercial marketing photography • Video production • Graphic design for print and digital media • Copy writing • Social media and paid advertising