luca de fino

Managing Director at Hylink Digital Solutions Italy
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Contact Information
us****@****om
(386) 825-5501
Location
Milan, Lombardy, Italy, IT

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Bio

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Experience

    • Italy
    • Advertising Services
    • 1 - 100 Employee
    • Managing Director
      • Aug 2022 - Present

      Voted the most effective independent advertising agency in the Asia Pacific region with the prestigious Effie Award, Hylink is China’s largest, independent full-service digital agency. Our mission is simple: to creatively bridge the cultural gap in digital marketing between China, Italy and the rest of the world. Established during the advent of the Chinese ad industry in the 1990’s, Hylink has grown to 15 offices across China and now a global network in Paris, Milan, LA, New York, Seoul and London. The Hylink Milan office helps western brands access China through our digital capabilities including marketing & brand strategy, research, social media, content creation, search, media planning & buying, e-commerce, data analytics and mobile marketing. China’s tech giants of Tencent (owns WeChat), Sina (owns Weibo) and Baidu are key stakeholders in Hylink enabling our clients to leverage our network for effective marketing campaigns. Show less

    • Italy
    • Advertising Services
    • 100 - 200 Employee
      • Feb 2021 - Aug 2022

      • Nov 2015 - Aug 2022

    • China
    • Beverage Manufacturing
    • 1 - 100 Employee
    • Global business director & co-founder
      • Aug 2019 - Aug 2022

    • Italy
    • Advertising Services
    • 1 - 100 Employee
    • Team FCA | EMEA Content Director
      • Jan 2018 - Jul 2019

  • Consultant
    • Milan Area, Italy
    • Digital Marketing, Omnichannel, E-Commerce & Business Consultant
      • Jun 2015 - Oct 2015

    • Italy
    • Luxury Goods & Jewelry
    • 1 - 100 Employee
    • Global Head of Digital & E-Commerce
      • Nov 2014 - Jun 2015

    • Italy
    • Advertising Services
    • 100 - 200 Employee
      • Mar 2006 - Oct 2014

      • Mar 2006 - Oct 2014

      • Apr 2006 - Feb 2012

    • Italy
    • Book and Periodical Publishing
    • 1 - 100 Employee
    • blogger
      • 2010 - 2011

    • communication and marketing consultant
      • May 2003 - May 2006

    • IT Services and IT Consulting
    • 1 - 100 Employee
    • information architect
      • Sep 2002 - May 2003

    • account manager and junior producer
      • Mar 2000 - Aug 2001

Education

  • Università Cattolica del Sacro Cuore
    Master of Management in the Network Economy (MINE)
    2001 - 2002
  • Università degli Studi di Milano
    law
    1992 - 2000

Community

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