Associate Analyst, Paid Social

• Jul 2023 - Present

Digital Marketing Intern

• Aug 2022 - Jul 2023

- Holds weekly one-on-ones with the internship supervisor and frequent meetings with the marketing committee to brainstorm, plan, and provide necessary updates. Designs various forms of social media content that represented and appealed to WCU’s diverse student population; in return, increased Instagram following by 19%, accounts reached by 50%, and our accounts engaged by 101%. Collaborates with the marketing team to develop innovative promotional strategies for events and programs. Co-produces career education and promotional content including videos, posts, and stories using Canva, Instagram, and YouTube. - Monitors social media engagement to identify areas of high performance and opportunities for improvement. Incorporates and updates social media website applications such as Milkshake, Linktree, etc. Assisted in the research of best practices for social media usage and engagement. Show less

President

• Aug 2022 - Jul 2023

West Chester University's chapter under the international online magazine, Her Campus, where college students write articles on a range of different topics.Drives up user engagement by 50% on original content across all media which increases engagement. Writes articles and publishes 5+ articles weekly for HerCampus.com.Strategizes marketing plans to grow a presence on campus & on social media platforms. Creates flyers to further advertise Her Campus and encourage new members to join. Leads weekly meetings and events for 25+ students. Show less

Marketing Director

• Apr 2021 - Oct 2022

- Drove up user engagement by 50% on original Instagram content- Produced content as social media manager for HCWCU across all medias which increased engagement- Strategize marketing plans to grow presence on campus & on social media platforms- Created flyers to further advertise HerCampus and encourage new members to join

Writing Intern

• Oct 2021 - Dec 2021

- Wrote weekly for online magazine: HerCampus.com- Got highlighted on social media as Article of the Week- Preformed movie review, mental health advice, museum overview, and song highlights

Merchandising Supervisor

• Apr 2022 - Jul 2023

Concessions Supervisor

• Aug 2021 - Jul 2023

- Preforms set up of concessions stand in various locations to meet clients vision- Manages 10+ concession associates which strengthens efficiency- Amplifies sales by creating a marketing strategy of how to place product in order to sell

Catering Attendant

• Mar 2019 - Jul 2023

- Ensures a clean and sanitized work environment- Edits and reviews event function sheets to ensure correct time, date, and equipment that will be used - Provides drop off food service to board members, artists and VIP clients

Marketing And Public Relations Intern

• Feb 2022 - Aug 2022

Managed LinkedIn outreach by connecting with 30+ potential clients daily resulting in meetings. Created reels, posts, and stories that informed the audience about products and services Updated Enterprise Contacts List and Updates KPI meetings and outreach spreadsheet Edited two YouTube vlogs weekly on Adobe Premiere Pro Managed LinkedIn outreach by connecting with 30+ potential clients daily resulting in meetings. Created reels, posts, and stories that informed the audience about products and services Updated Enterprise Contacts List and Updates KPI meetings and outreach spreadsheet Edited two YouTube vlogs weekly on Adobe Premiere Pro

Frontend Manager

• Nov 2015 - Mar 2019

- Created new ways to motivate the team and advertise new sales - Managed 10+ associates to ensure store efficiency and satisfaction - Orchestrated efficient teams for successful customer service - Created new ways to motivate the team and advertise new sales - Managed 10+ associates to ensure store efficiency and satisfaction - Orchestrated efficient teams for successful customer service