Sales Lead for Resorts and Golf Destinations

• Jan 2021 - Present

Director of Marketing and Operations

• Feb 2016 - Aug 2021

- Oversee and maintain a high-end women’s golf apparel business; handle their creative, production, marketing and finances; first in command to the owner/Chief Executive Officer; manage both wholesale and retail operations of the business- Foster strong working relationships with over 300 international golf merchandisers and vendors from private golf clubs and resorts; assist with the logistics of all orders including securing accurate information, logo and embroidery approval; encourage special orders by providing a personalized approach; recommend changes in product mix and styling by evaluating feedback- Complete all purchase orders and customer invoices; fulfill customer shipping needs; maintain timely correspondence with clients throughout duration of sale; communicated order status; provided tracking and confirmed delivery- Attended the PGA Merchandise Trade Show to increase brand awareness; design and distribute promotional materials and marketing collateral; assisted with booth design- Revamped Golftini’s lookbook into an interactive digital format to increase product discovery with shoppable content and improve the customer experience; drive traffic to website with custom campaigns; analyze product metrics to obtain leads - Demonstrate outstanding courtesy and interpersonal skills in all customer interactions to provide a meaningful and positive experience - Direct a monthly inventory count to maintain tight inventory control; advise a team of 10 sales representatives across the country to ensure they hit both monthly and annual sales goals - Compose company material including press releases, product descriptions, blog posts and distribute them to fashion magazines, online publications and websites- Orchestrate all social media posts including Twitter, Facebook, LinkedIn, Pinterest and Instagram; increased online presence by over 900 followers in the past year on Instagram Show less

E-commerce Shopping Writer

• Jan 2021 - Present

SEO-focused shopping writing Trained in Google Analytics, keyword research and audience outreach SEO-focused shopping writing Trained in Google Analytics, keyword research and audience outreach

Senior Marketing Coordinator; Marketing Coordinator

• Feb 2015 - Sep 2015

- Pivotal role in managing and promoting Armada’s social media presence across multiple platforms, such as LinkedIn, Facebook, Instagram, and Twitter through content, partnerships, and engagement with key influencers - Utilization of skills in editing press releases and company literature, such as the company website and email blasts - Tactical administration of event logistics, including registration, attendee tracking, presentation, and materials support; carrying out of pre- and post-event assessments and surveys - Efficient handling of the social posts and promotional materials, which included sell sheets, mobile app, and email blasts - Administration of the largest U.S. healthcare conference for specialty pharmacy with over 4,000 attendees - Commendation for the improvement of an event, which included incorporating a “Social Wall” to engage attendees as well as host social media contests - Systematic handling of talent scheduling including keynotes Rob Lowe and Steve Wynn, as well as speakers, vendors, and participants - Accomplishment of task in negotiating space contracts and venue, managing food and beverage, and ordering of supplies, equipment, and signage Show less

Assistant Editor; Editorial Assistant

• Sep 2012 - Feb 2015

- Optimization of efficiencies in researching, pitching, and writing entertainment news, lifestyle columns, and features for Bauer Teen Group’s monthly national publications, including J-14, Twist, M, QuizFest, Astrogirl, and Yikes!; with six to eight pieces for every issue - Recognition as the only editor to cover Z100’s Jingle Ball in three consecutive years, representing all six magazines - Go-to-person in copyediting and proofreading stories from on-staff writers and sign off on completed pages prior to printing - Coaching and management of the intern program as well as intern, which involved interviewing them and designating assignments - Use of talents in interviewing the top teen talent, while developing social media and generating reports on new social media trends and mobile applications for teen demographic - Working in partnership with vendors in ensuring reader satisfaction by administering sweepstakes or prizes - Completion of diverse tasks including the following: - Creation of personal monthly nail column in M and conducted comprehensive research on four different nail design ideas - Cultivation of productive relationships and coordinated with beauty contacts on product placement - Design and painting of the nail designs and modeling of the nails and arranging the studio time - Writing of article on how to achieve the nails designs with clear steps and tutorials Show less

Production Intern - Fischler Hockey

• Dec 2011 - Jun 2012

- Fulfillment of wide-ranging tasks such as assistant stage manager functions on MSG and MSG Plus for the New York Islanders, Rangers, and New Jersey Devils during live game broadcasts; as well as reporter, editor, and writer for weekly newsletter The Fischler Report; and contributed in composing game recap stories for MSG.com - Use of keen attention to detail in documenting game notes while closely coordinating with Stan Fischler on MSG.com blog posts and “The Weekly Fischler Report” - Service as accredited member of the press interviewing player, coach, and executive as well as during the Stanley Cup Finals for selected New York Rangers, New Jersey Devils, and New York Islander hockey games - Carrying out of production tasks including selection of locations for weekly shoots, selection of props for Emmy Award-winning “Five for Fischler” segments of MSG Network’s “Hockey Night in New York Live” program; which also included hair and makeup supervision and onsite support on all shoots Show less

Beauty & Fashion Intern - Life & Style Weekly

• May 2010 - Aug 2010

- Application of talents in customizing and communicating samples for weekly fashion features and occasional celebrity fashion shoots while taking an active role in market appointments, press events, red carpets - Efficiency as the model for two fashion segments on PIX11 and on NBC’s “Today” show - Partnership with the Proofreading Department in developing ideas for TV segments utilizing gathered fashion trend and celebrity-inspired stories for the magazine - Offering of significant support to fashion editors in developing news and content on the latest fashion trends on a weekly basis - Key service as the wardrobe stylist for “The Real Housewives” of New Jersey’s Melissa Gorga photo shoot as well as to numerous televised fashion segments - Utilization of interpersonal skills in conducting check-in tasks and welcoming guests at holiday party hosted by “The Real Housewives” of New York star Countess LuAnn de Lesseps Show less