Producer & Content Strategist

• Mar 2021 - Present

Founder

• Jun 2020 - Present

Being human is hard. Art helps. Arriving shortly: • Visual arts mentorship • Community art commissions • Therapeutic art-making • Local art your home is hungry for Being human is hard. Art helps. Arriving shortly: • Visual arts mentorship • Community art commissions • Therapeutic art-making • Local art your home is hungry for

Project Manager

• Sep 2018 - Mar 2021

• Propel diverse advertising and digital projects forward for 50+ clients ranging from local non-profits to global enterprise leaders. • Collaborate with creative teams to produce fruitful Google Ads campaigns, recently achieving a 550% return on ad spend for a national eCommerce brand. • Lead numerous web projects, including design and development, migrations, integrations, enhancements, CMS training, and issue support. • Prepare data analysis for leadership decision-making and leveraging growth opportunities.

Digital Marketing Strategist

• May 2017 - Sep 2018

• Developed digital strategies and business solutions to help clients meet or exceed revenue and growth goals. • Executed all strategies and respective tactics, bringing solutions to fruition and managing the client relationship throughout the process. • Developed digital strategies and business solutions to help clients meet or exceed revenue and growth goals. • Executed all strategies and respective tactics, bringing solutions to fruition and managing the client relationship throughout the process.

Marketing Coordinator

• Apr 2016 - Apr 2017

• Collaborated with 50+ tourism partners to produce a variety of creative content and campaigns; juggled multiple time-sensitive projects with minimal direction. • Worked closely with Executive Director to develop, deploy, and measure comprehensive digital marketing strategies that saw year-over-year growth. • Managed large online and print advertising budget and wrote ad copy, selected captivating photos, and approved proofs. • Plan all social media copy and imagery plus monitor social media conversations • Lead all aspects of email marketing from calendar creation to deployment and post-campaign analysis resulting in higher open/ click rates than the industry averages • Track, report, and analyze all digital marketing efforts, including providing solution-based input to leverage growth. • Write copy for a variety of projects including blog posts, e-newsletters, visitor information resources, etc. • Attended the 2016 PRSA Travel & Tourism Conference in Houston, TX to discover new, innovative tools, receive current industry trends, network, and increase my knowledge in strategy development

Engagement Coordinator

• Feb 2016 - Jul 2016

This was a part-time, temporary, grant-funded position. KySBC is a non-profit organization that serves the interests of Kentucky businesses, of all sizes, that are concerned about how organizational and social policies impact the success of their businesses and communities. • Generated awareness for a new brand by managing the organization’s digital presence. • Supported online event marketing, namely the promotion of the 1st annual "Bluegrass Sustainability Summit" resulting in 100+ attendees and brought together industry leaders. • Represented the organization at industry events to help recruit and grow organizational membership

Co-Founder, Head of Customer Experience

• Aug 2014 - Jan 2016

Proving that people, fashion, and the planet can coexist without sacrificing one for another. • Co-created the brand that became regionally recognized. • Defined the brand’s target market harnessing in-depth research and consumer data. • Raised over $15,000 and built a customer base through online crowdfunding campaigns • Sourced and facilitated the purchasing of fabric for in-house apparel production. • Developed the company’s sustainability standards, initiatives, and partner collaborations as well as educated the company team and consumers on sustainability awareness and industry concerns. • Led all CRM initiatives including customer support, social media, and customer retention strategies. • Implemented a fundraising campaign that raised $1,000 for a local not-for-profit organization.

Boutique Keyholder

• Feb 2014 - Mar 2015

• Maximized profitability/ optimized KPI's through effective team management • Encouraged the development of boutique associates by identifying training needs, delegating appropriately, and providing ongoing mentoring • Provided unique, genuine guest service to help build customer loyalty • Appointed Window Specialist to orchestrate attractive and creative visual window merchandising • Maximized profitability/ optimized KPI's through effective team management • Encouraged the development of boutique associates by identifying training needs, delegating appropriately, and providing ongoing mentoring • Provided unique, genuine guest service to help build customer loyalty • Appointed Window Specialist to orchestrate attractive and creative visual window merchandising

General Production

• May 2011 - Aug 2014

This was a seasonal, summer position only. • Produced and inspected large quantities of cores quickly and efficiently for iron transportation castings • Contributed in major factory cleanups by applying a "6S" continuous improvement and organization system • Gained first-hand experience and knowledge of the manufacturing facet of the business This was a seasonal, summer position only. • Produced and inspected large quantities of cores quickly and efficiently for iron transportation castings • Contributed in major factory cleanups by applying a "6S" continuous improvement and organization system • Gained first-hand experience and knowledge of the manufacturing facet of the business

Sales Associate

• Oct 2012 - Feb 2014

• Promoted as Temporary Holiday Sales Key Holder • Trained Shoe Specialist to maintain and manage the shoe shop as well as monitor the shoe sales, executed the shoe visual merchandising, and achieved high shoe sales goals • Trained Trend Specialist to facilitate weekly window display changes that helped drive conversion • Implemented stellar customer service that resulted in customer trust and sales increases • Coordinated fitting rooms timely and efficiently to help prevent merchandise losses • Always maintained a clean, organized, fashion-forward environment in the store by focusing on continuous improvement