Evert Schuele

Global Vice President Sales & Distribution at Hurtigruten Group
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Contact Information
us****@****om
(386) 825-5501
Location
Hamburg, DE
Languages
  • German Native or bilingual proficiency
  • English Native or bilingual proficiency
  • French Professional working proficiency

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5.0

/5.0
/ Based on 6 ratings
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Markus Schreyer

It`s rare that you come across professionals like Evert. I had the pleasure of working with Evert for about 7 years. In his current role as Regional Director of Sales for East & Central Europe we were working closely together to implement commercial strategies, open new hotels and drive profits. He is an outstanding sales person, who is able to handle even the toughest clients, but also a leader who is able to manage multi-national teams, also in remote locations. No matter how tense his schedule, Evert was always open for new ideas and offered his support. As a team member or a leader, Evert earns my highest recommendation.

Karen Newberry

Evert is a great representative for his collection of properties at Starwood. His in depth knowledge of his hotels is of tremendous value to clients looking to match their needs to properties Evert represents. I appreciate his honest feedback when asked which properties are best suited for my clients.

Pascal F.

I had the great privilege to report to Evert during my position as a Regional Sales & Marketing Coordinator East & Central Europe at Starwood Hotels & Resorts. Evert is one of those rare managers who also naturally serves as an inspiring mentor for the entire team. Evert exhibits strong interpersonal skills and a unique capacity for seeing the big picture, leading his team to a goal but still transforming every task into a fascinating learning experience. Evert empowers his team and simultaneously coaches each individual by sharing his knowledge and expertise. These qualities most notably translate in new ideas, ultimately driving change in the company and excitement within the team! It is also great fun working with Evert - Thank you for being such a great boss!

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Credentials

  • Hotel Real Estate Investments and Asset Management Certificate
    Cornell University
    Jul, 2021
    - Nov, 2024
  • Developing Executive Presence
    LinkedIn
    May, 2021
    - Nov, 2024

Experience

    • Norway
    • Travel Arrangements
    • 700 & Above Employee
    • Global Vice President Sales & Distribution
      • 2023 - Present

      Working for and with Hurtigruten globally to support the effort to be the undisputed global leader in sustainable, inspirational adventure travel as catalyst for change towards a greener travel industry. Hurtigruten is committed to taking care of guests, wildlife, nature, and the communities being visited, and setting a new standard of sustainability for the travel industry. As Global Vice President of Sales & Distribution the focus areas are Global B2B Activation for Hurtigruten Expeditions… Show more Working for and with Hurtigruten globally to support the effort to be the undisputed global leader in sustainable, inspirational adventure travel as catalyst for change towards a greener travel industry. Hurtigruten is committed to taking care of guests, wildlife, nature, and the communities being visited, and setting a new standard of sustainability for the travel industry. As Global Vice President of Sales & Distribution the focus areas are Global B2B Activation for Hurtigruten Expeditions and Hurtigruten Norwegian Coastal Express through Proactive Customer Acquisition, Strategic Partner and Account Management, Targeted Trade Channel Management and Streamlined Distribution Optimisation. Show less Working for and with Hurtigruten globally to support the effort to be the undisputed global leader in sustainable, inspirational adventure travel as catalyst for change towards a greener travel industry. Hurtigruten is committed to taking care of guests, wildlife, nature, and the communities being visited, and setting a new standard of sustainability for the travel industry. As Global Vice President of Sales & Distribution the focus areas are Global B2B Activation for Hurtigruten Expeditions… Show more Working for and with Hurtigruten globally to support the effort to be the undisputed global leader in sustainable, inspirational adventure travel as catalyst for change towards a greener travel industry. Hurtigruten is committed to taking care of guests, wildlife, nature, and the communities being visited, and setting a new standard of sustainability for the travel industry. As Global Vice President of Sales & Distribution the focus areas are Global B2B Activation for Hurtigruten Expeditions and Hurtigruten Norwegian Coastal Express through Proactive Customer Acquisition, Strategic Partner and Account Management, Targeted Trade Channel Management and Streamlined Distribution Optimisation. Show less

    • Germany
    • Hospitality
    • 100 - 200 Employee
    • Chief Commercial Officer (CCO)
      • 2021 - 2023

      Strategic thinker and commercial leader across all distribution, customer and consumer channels, generating sustainable and profitable revenue growth through Marketing, E-Commerce, Sales and Revenue Management. Working with and for the fasted growing multi-brand hotel owner/operator in Central Europe. Designing and executing an efficient commercial structure to effectively support the vision and growth of HRG Hotels. Looking out for the right talent beyond standard parameters to turn the… Show more Strategic thinker and commercial leader across all distribution, customer and consumer channels, generating sustainable and profitable revenue growth through Marketing, E-Commerce, Sales and Revenue Management. Working with and for the fasted growing multi-brand hotel owner/operator in Central Europe. Designing and executing an efficient commercial structure to effectively support the vision and growth of HRG Hotels. Looking out for the right talent beyond standard parameters to turn the great attrition to the great attraction. Generating a caring, compassionate, empathetic, and fun working culture in commercial services. Emphasizing data driven decision making and the right share of automation and digital transformation. Show less Strategic thinker and commercial leader across all distribution, customer and consumer channels, generating sustainable and profitable revenue growth through Marketing, E-Commerce, Sales and Revenue Management. Working with and for the fasted growing multi-brand hotel owner/operator in Central Europe. Designing and executing an efficient commercial structure to effectively support the vision and growth of HRG Hotels. Looking out for the right talent beyond standard parameters to turn the… Show more Strategic thinker and commercial leader across all distribution, customer and consumer channels, generating sustainable and profitable revenue growth through Marketing, E-Commerce, Sales and Revenue Management. Working with and for the fasted growing multi-brand hotel owner/operator in Central Europe. Designing and executing an efficient commercial structure to effectively support the vision and growth of HRG Hotels. Looking out for the right talent beyond standard parameters to turn the great attrition to the great attraction. Generating a caring, compassionate, empathetic, and fun working culture in commercial services. Emphasizing data driven decision making and the right share of automation and digital transformation. Show less

    • France
    • Outsourcing and Offshoring Consulting
    • 700 & Above Employee
    • Executive Vice President
      • 2020 - 2021

      As Executive Vice President Strategic Account Management I am a business partner for consulting and supporting Key Accounts in developing, designing and driving digitally integrated business service solutions. This is supported by a high tech / high touch philosophy, an extensive commercial background in creating high-performance teams and synergizing internal stakeholders to drive key relationships. Working with multinational and multicultural teams across global sites and regional geographic… Show more As Executive Vice President Strategic Account Management I am a business partner for consulting and supporting Key Accounts in developing, designing and driving digitally integrated business service solutions. This is supported by a high tech / high touch philosophy, an extensive commercial background in creating high-performance teams and synergizing internal stakeholders to drive key relationships. Working with multinational and multicultural teams across global sites and regional geographic locations the objective is to meet and exceed customer centric performance metrics. Show less As Executive Vice President Strategic Account Management I am a business partner for consulting and supporting Key Accounts in developing, designing and driving digitally integrated business service solutions. This is supported by a high tech / high touch philosophy, an extensive commercial background in creating high-performance teams and synergizing internal stakeholders to drive key relationships. Working with multinational and multicultural teams across global sites and regional geographic… Show more As Executive Vice President Strategic Account Management I am a business partner for consulting and supporting Key Accounts in developing, designing and driving digitally integrated business service solutions. This is supported by a high tech / high touch philosophy, an extensive commercial background in creating high-performance teams and synergizing internal stakeholders to drive key relationships. Working with multinational and multicultural teams across global sites and regional geographic locations the objective is to meet and exceed customer centric performance metrics. Show less

    • United States
    • Hospitality
    • 700 & Above Employee
    • Vice President Sales EAME & South West Asia
      • 2017 - 2020

      Strategic and operational sales leader for Europe, Africa, Middle East and Southwest Asia. Sales management and controlling. Project lead and execution. Risk and cost management, Functional and disciplinary lead of 117 team members. Market and competitor analysis. Team development and training. Product launch, brand positioning and optimization. Business development. Managing multi million USD of revenues. Strategic and operational sales leader for Europe, Africa, Middle East and Southwest Asia. Sales management and controlling. Project lead and execution. Risk and cost management, Functional and disciplinary lead of 117 team members. Market and competitor analysis. Team development and training. Product launch, brand positioning and optimization. Business development. Managing multi million USD of revenues.

    • Hospitality
    • 700 & Above Employee
    • Regional Director of Sales East & Central Europe
      • 2013 - 2016

      Regional leadership for East & Central Europe. Process analysis and optimization. Navigation and Leadership of the sales organization. Concept and execution of the designed commercial strategy. Development of customer sales & loyalty tools and programs. Key account management and stakeholder management. Organizational development and strategic marketing management.

    • Director of Tour Operator & Leisure Sales EAME
      • 2012 - 2013

      Analysis and Optimization of Key Account Management. Design and Development of a multichannel structure. In-Sourcing of distribution channels. Sales growth areas on quantitative and qualitative measurements. Functional and disciplinary leader of 9 team members. Revenue responsibility of multi million USD. Coordination of all markets in Europe, Africa and Middle East. Transparent change transformation management.

    • Regional Director of Sales Northwest Europe
      • 2008 - 2012

      Regional sales management and sales controlling in North West Europe. People Management of 90 team members, Process driven analysis and optimization. Design and execution of sales strategies and tactics. Market and competitive landscape analysis. Identification, implementation and scaling of market entry. Transformation management. Stakeholder management, Revenue responsibility of multi million USD. Design and controlling of KPIs. Implementation of best practise sharing. Consolidation &… Show more Regional sales management and sales controlling in North West Europe. People Management of 90 team members, Process driven analysis and optimization. Design and execution of sales strategies and tactics. Market and competitive landscape analysis. Identification, implementation and scaling of market entry. Transformation management. Stakeholder management, Revenue responsibility of multi million USD. Design and controlling of KPIs. Implementation of best practise sharing. Consolidation & clustering of sales team.

    • Area Director of Sales & Marketing Austria & Hungary
      • 2004 - 2008

    • United States
    • Hospitality
    • 700 & Above Employee
    • Director of Sales & Marketing
      • 2000 - 2004

    • Germany
    • Hospitality
    • 700 & Above Employee
    • Groups & Incentive Sales Manager
      • 1998 - 2000

    • Director of Sales
      • 1996 - 1998

      Hotel Sales responsibility within this Sport Resort (Tennis, Golf, Sailing and Equestrian Sport) Hotel Sales responsibility within this Sport Resort (Tennis, Golf, Sailing and Equestrian Sport)

    • United Arab Emirates
    • Hospitality
    • 1 - 100 Employee
    • Guest Relations Officer
      • 1994 - 1996

      Guest Services and Customer Relationship Management with extensive customer satisfaction focus Guest Services and Customer Relationship Management with extensive customer satisfaction focus

    • Germany
    • Hospitality
    • 1 - 100 Employee
    • Apprenticeship
      • 1992 - 1994

      Hotelfachmannlehre / Apprenticeship in this 5 Star Downtown Hotel with pre-opening operational support for future openings (Dresden, Munich Airport) Hotelfachmannlehre / Apprenticeship in this 5 Star Downtown Hotel with pre-opening operational support for future openings (Dresden, Munich Airport)

Education

  • INSEAD
    Executive Management Program
    2011 - 2011
  • University of Applied Sciences Graubünden
    MBA, Business Administration, Management and Operations
    2007 - 2009
  • International School SHAPE, Casteau / Belgium
    Abitur, Major:English, Biology, History, French
    1987 - 2001

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