Experience

花旗银行(中国)有限公司

• China
• Financial Services
• 1 - 100 Employee

• VP / UIUX Lead ( Digital Design Eng Sr Mgr - C13 ), Digital Channel & Customer Experience

  • May 2021 - Present

  The Digital Design Engineer Sr Mgr accomplishes results through the management of professional team(s) and department(s). Integrates subject matter and industry expertise within a defined area. Contributes to standards around which others will operate.Lead Digital Channel & Experience country's UX research & strategy base on our customer feedbacks. Coordinator with NPS & Client obsession of country database. In charge of segment business departments of Credit Card, Wealth Management, and all other countries digital banking customer experience. 100% undertaking country product team's roadmap and delivering UX projects to developers including country's and global developer teams.Integrity global & regional design language system and contribute country's design projects. Highly impact with local community and customer.Design manager all design assets and standards among internal agencies and external agencies. Extremely design coaching stakeholders' relationship with Citi bank design system.



ING

• Netherlands
• Banking
• 700 & Above Employee

• UX Chapter Lead - China

  • Aug 2019 - Feb 2021

  As the UX Chapter lead in China, also the Top UX in the joint bank of ING and Bank of Beijing, joined the UX family of ING Global and reported to ING Asia. Helping build up local UX groups. Representing the ING head of UX to educational conversational talks with Bank of Beijing Retail banking's leadership members. Reporting to Bank of Beijing's RB leader as well. Focus on digital banking APP(JV bank) and operation system(Service Bench) Build up for Asia Market. mainly focus on China and Philippines.· Regional UXW & DSM Follow regional CX principle. Implement localized UX strategy. Implement the DSM based on localized brand strategy. · Product & Service Design Highly engaged with Product Owner’s roadmap. Responsible for the product design of China Digital Bank. · Project Management & Start up Cooperate with other stakeholders in the project team to prepare for the opening of ING Bank China.· UX partner of ING Asia, mainly support ING Asia Design System Management - Orange Juice. Stand by Wright Design Team.



Bankorus

• Head of UX & Design | Blockchain Designer | Member of Council

  • Jun 2016 - Nov 2018

  Bankorus (previously known as MiCai.inc) is an international company and based in Beijing, with offices in Shanghai & London. She has created the first RA of China, and created an operating system, Bankorus Apollo, and operating system based upon the Bankorus Protocol. Bankorus is being used by several family offices and private wealth management firms in Asia and Europe are using to manage their HNWI client's wealth in a compliant way. Our Service are:1/ Bankorus Apollo operating system: based upon the Bankorus Protocol, which is an open-source API built on the NEM Blockchain. Powered by AI, the core Bankorus engines give HNWIs the ability to safely—and economically—invest in crypto assets through data. 2/ Bankorus Robo advisory system: is our secondary platform which focus on HNWI's operating system.My Contribution:1/ Leading research plan including user interview, survey, focus group, usability study, user requirement definition, persona and so on. Provide UX strategy & UX solution to council meeting.2/ Creating both low and high-level wireframes, clickable prototype for communications. Sharping Apollo from 0-1.3/ Lead UI visual standard / guideline of product. design process breakdown management. Build up design team from 0-1 and responsible for CEO & President directly.4/ Product Management Noah Phrase 1-2 project. Helping our clients to customize our product (Robot Advisory & Apollo) to launch on their operation system.5/ Project Management Bankorus Token-sale website buildup. Make decisions on my CEO's behalf, Driven Bankorus' Beijing & Shanghai Team, co-work with CMO from US, COO from Australia. Vendor designer from US etc. Feed different engineer team including inside and outsource.6/ MKT Design support Private Token-sale roadmap activities on different countries.7/ Talents hunting. Help company hunting top talents. Interview hundreds of designers. Lots of Product Manager, even CPO candidates interview.



ByteDance

• China
• Software Development
• 700 & Above Employee

• Sr. User Experience Designer

  • Jan 2016 - May 2016

  Lead UX/UI Product Design - As the first UX designer join in Bytedance, Mainly my duty is helping International Operations Team transfer business requirements & goal to user experience designs. Define user scenario to help setting the product scope and key features in early stage. Conduct research plan of the product developing, including product concept planning, storyboard, data analyzing, information architecture. ...and so on. Created high level flow, wireframe, detail UI specification and document to communicate with related members such as engineers, and project managers. co-work with UI and visual designer.Product we are shaping facing international market such as American, Japan, HongKong, India etc. (http://newsmasterapp.com/; Now known is www.topbuzz.com)



Amazon

• United States
• Software Development
• 700 & Above Employee

• User Experience Designer

  • Aug 2011 - Jan 2016

  ACS (Amazon Creative Services) is a global internal creative agency reporting into Retail Systems. We have a creative imperative to provide custom imagery, video, and graphic design across the global Amazon website domains and Amazon subsidiary websites. The nature of the creative contribution runs the gamut from small promotion graphics, to full website redesigns and broadcast quality video. It combines two creative teams formerly known as "Amazon Visual"​ and "VXD" into a cohesive internal creative services team. We are better-connected with the Amazon internal brand and can produce more consistent work than external agencies.Amazon CN Mobile Team is responsible for online shopping experience improvement. I internal support this team's UI/UX design works since 2014. Amazon Creative Services CN UX Design Team build up in 2015. We create beautiful Interface designs, communications, and user experiences, applying strategic insight to delight customers - driving discovery, engagement, and trust. I also helped build up the UX team via hiring and interview the candidate, new designer training, mentoring, project leading etc.



Central Academy of Fine Arts

• Higher Education
• 1 - 100 Employee

• Teaching Assistant

  • Jul 2010 - Mar 2011

  Assistant my tutor to arrange studio lectures, workshop, teaching task etc. Design leader for studio commence design projects / design competition arrangement. People management student including students in grade three and four; postgraduate grade two grade three; overseas students; visiting scholars; Responsive for studio website updates. Responsive for studio daily management. Assistant my tutor to arrange studio lectures, workshop, teaching task etc. Design leader for studio commence design projects / design competition arrangement. People management student including students in grade three and four; postgraduate grade two grade three; overseas students; visiting scholars; Responsive for studio website updates. Responsive for studio daily management.



肖勇设计顾问(北京)有限公司

• China
• Business Consulting and Services

• International Project Designer

  • Sep 2009 - May 2010

  Responsive for international design project. Meet up design client, pricing, making design timeline, proposing, delivering design results; responsive for brand / VI / web design; responsive for website copywriter. Responsive for international design project. Meet up design client, pricing, making design timeline, proposing, delivering design results; responsive for brand / VI / web design; responsive for website copywriter.