Experience

Zmes

• Brazil
• Advertising Services
• 1 - 100 Employee

• Managing Director

  • Aug 2022 - Present



apis3

• Brazil
• Advertising Services
• 1 - 100 Employee

• Health Director

  • Aug 2021 - Aug 2022

  Apis3 is a consulting agency that since 2011 has added value and agility to clients that need results in data, performance, business innovation, and branding. Over the years, Apis3 has worked with major players such as Itaú, Deloitte, Waze, B2W, Catho, and Smartfit. In 2021, I joined the team to lead and structure a BU focused on Health & Pharma, merging my experience of more than 20 years in digital and in this category to the data-driven Apis3 know-how, to make better connections for better business outcomes. The segment portfolio we offer * Fullstack for disease awareness campaigns * Design thinking methodology to develop solutions involving regulatory / compliance/legal, unlocking projects * Launch and promotion of RX and OTC/MIP products * Planning, and setup management of digital events, webinars, and CME with tools and platforms to provide metrics that work together with medical journeys * Planning, budget, and execution of multichannel strategy to increase HCP opt-ins with GDPR compliance * Design complete Omnichannel journeys with attribution model * Scale of communication plan for HCPs * Medical Score strategy with profile mapping and personalized journeys * Relationship with influencers and KOLs Main clients: Bausch+Lomb and Grupo Fleury Show less



Valtech

• France
• IT Services and IT Consulting
• 700 & Above Employee

• Head of Business Strategy

  • Nov 2020 - Aug 2021

  With more than 2.800 talents in 16 countries, Valtech is one of the most fast-growing digital partners worldwide, ranked among the global leaders in Forrester’s Wave Magic Quarter This successful positioning is based on 4 pillars: Business Transformation Consulting, Connect Experiences, Digital Platforms, and Marketing Services plus the solid experience in Martech & Cloud platforms such as Adobe, Salesforce, over an Agile mindset Leading more de 500 professionals in the LATAM, Brazil is one of the top players in the Health & Pharma segment with clients such as Sanofi, MSD, Danone Medical Nutrition, Merz, and Novo Nordisk. * Igniting, leading, and driving strategic thought for the Omnichannel Consulting Team, helping to understand the connection between business problems and technology solutions to create a digital strategy that reaches/ address business growth at scale, reduces operational cost, or better support desired business outcomes in a most effective way. * In collaboration with the sales team, create relevant market offerings related to digital strategy and customer experience management with a data-driven mindset and creative approach * Interface with all levels of business and technology leadership both internally and at the client-side and serve as a consultant to facilitate consensus building within diverse multi-disciplinary teams and help to transform strategy into timings, places, and touchpoints across the channels * Key project types include consumer journey, content strategy, conceptualizing and executing on omnichannel strategy and media plans, digital strategy road mapping, product/service development, digital analytics, customer data platforms, marketing automation, programmatic advertising, and activation projects. Main impact * I led the multidisciplinary team that won the pitch to create and manage all the scale communication for Sanofi (Digital Acceleration Services) It increased Valtech’s revenue inside Sanofi by 100% Show less



Havas Health & You

• Advertising Services
• 500 - 600 Employee

• Business & Digital Strategy

  • Oct 2019 - Aug 2020

  Consultancy to develop for Sanofi a global playbook to share guidance, best practices, and tips & tools regarding the planning, execution, and optimization of e-permission campaigns (capture Healthcare Professionals opt-ins) to build a closer relationship with this key audience. The result was a comprehensive playbook, covering all aspects to be considered by local markets in their digital campaigns — legal, data, governance, process, technology, UX, media, communication, and KPIs. The project included the following steps: 1. Understanding the global scenario via 5 markets assessment First step to understanding the level of digital maturity, processes, flows, results and team evaluation. 2. GPDR & Regulatory Deep dive in GPDR as a backbone to guide markets in regulatory contexts mainly involving data policies. 3. Team-building & Governance Guide how to involve supporting teams such as legal, IT, and data privacy. Additionally, the playbook should propose team-building guidance, and how to align roles and flows with local agencies 4. Content Design Interviews with Physicians, benchmarks and analysis of Manhattan Research reports to qualify and guide how to approach subjects to make content more relevant for the HCP audience 5. Lead Generation and Growth Hacking Converge techniques of lead generation and growth hacking best practices for Pharma category. It included building from scratch a complete campaign and flows, creative assets and landing pages templates 6. Media Strategy Deep analysis of the main Media Global Players (Facebook, Google, and Linkedin) for e-permission campaings. As an example, the playbook showcases the best way to use Building Audience in these media platforms (including HCP data providers as IQVIA); best formats, media slipt and expected costs & results. 7. Metrics & KPI’s Orientation for dashboard design in Data studio, and leading score suggestion to help optimize the campaign during the flight. Show less



Venn Strategy & Consulting

• Advertising Services

• Owner | Digital & Marketing Consulting

  • 2018 - 2019

  Having led Strategy, Media, Social, and Data Intelligence departments in large agencies gave me a 360o vision of how to build integrated solutions in a cohesive, relevant, and results-driven way. I strongly believe that a lot of challenges can be solved with a deep dive on consumer and data insights, changing perspectives, breaking bias, and tapping the zeitgeist to finding ways to generate value by building services, improving products, and offering relevant content/ experience to connect the consumer in a meaningful way. Based on a multidisciplinary approach, a solid background and a successful project track record in many categories such as CPG, Health, Telecom, and Auto, I have been developing consultancy for brands, agencies, publishers, and startups. Main clients served: Havas Health, Sanofi, Bayer, B/Ferraz, Recovery (Itaú) and White Rabbit Show less



Sabbatical Break

• 200 - 300 Employee

• Learning Sabbatical

  • 2017 - 2018

  After the BETC/Havas merge, I decided to invest some time in old dreams and skills development as travel around Asia, visit innovation festivals, and take courses in different fields like finance & investments, mindfulness, cooking & nutrition, and photography. Attendee in tech and innovation festivals like SXSW and Collision to keep me updated about how new companies, technologies, and the zeitgeist are shaping the world. Main Achievements: * Became investment advisor of my friends * Lived different cultures and add new references, perspectives, and repertory * 10 kg less on scales and 10 years less on my blood tests Show less



BETC

• France
• Advertising Services
• 500 - 600 Employee

• Strategy & Data Executive Director

  • Feb 2017 - May 2017

  Part of the Havas Group, BETC Brazil was founded in 2014 and since then they’ve been growing quickly with clients like Pão de Açucar, Peugeot, and Hering. Leading Strategy, Social, CRM and Business Intelligence (BI) disciplines, my role was to unite these multidisciplinary teams to improve and deliver solid strategies having Digital as the core. Main impacts: * Changed ways of working, by creating account groups where planner directors lead Social + BI providing more efficient solutions. * Reframed Pão de Açucar’s positioning, keeping the “happiness” territory but finding a broader spot more inclusive than “the Specialists” approach. * Integrated data sources and automated all reports from Peugeot (including leads with digital attribution) saving several BI resources hours, improving tactical and executive decisions. Show less



SapientNitro

• United States
• Advertising Services
• 500 - 600 Employee

• Partner and Strategy Vice President

  • Jan 2014 - Jan 2017

  SapientNitro was a publicly traded digital powerhouse when they acquired IThink back in 2013. In 2014 It was bought by the Publicis Groupe. The company has more than 15k employees, 36 offices, and a US$2B annual revenue. As the Strategy VP I led Strategy and Business Intelligence. I was also responsible for Media department until 2015. Main impacts: * Business transformation, from a digital agency to multinational full service and lead agency, by changing culture and process * Market and clients recognition, by helping SapientNitro to win 4 awards in 2016 Agency Scope including best “integrated services agency” and “agency with expertise in Digital” all of which were voted for by the clients. * Built a highly effective team, proved again by Agency Scope, who indicated the Strategic team as the strongest department * Increased sells and revenues for clients such as Abbott Nutrition (+ 40% in 2016 over 2015) and Philadelphia that increased 6% of market share in spreadables segment only through Digital * Succeed in acquiring new business from Monsanto, Abbott, Sony Mobile and Locaweb Show less



iThink (acquired by SapientNitro)

• São Paulo Area, Brazil

• Partner, Strategy and Media Executive Director

  • Feb 2008 - Dec 2013

  IThink started with a Digital strategy consulting business model that evolved to a full service digital agency. During this 10 years journey, IThink became one of the best digital agencies in the market with more than 100 projects for clients such as Jonhson & Jonhson, WalMart, Telefonica, Mondelez amongst others Main impacts: * Added new layers, in 2008 iThink was a promising company with clients such as Telefonica and Walmart but doing UX projects. I joined the team bringing my Digital Communication & Media background, focusing on CPG clients and it contributed in shaping the new agency approach * Team Building, I started the Strategy, Media and BI departments inside the agency, building it from scratch, that makes me proud and could help us to win several pitches from older, bigger and richer agencies. * Breakthrough contribution, I had a fundamental role in the pitch that was a turning point winning the Jonhson & Jonhson account. We won 6 brands at one, putting iThink on the map. The great jobs helped us to win relevance inside and outside J&J helping us to be successful in several other pitches like Samsung, Chamyto, Philadelphia, Castrol and many others that increased our revenue in almost 10x in 5 years. In recognition of my contribution, I was invited to become a partner * Help to build a market leader that received purchase proposals from WPP, Publicis, Havas, but we chose SapientNitro. Show less



Wunderman

• Advertising Services
• 700 & Above Employee

• Account Director / Client Services Director

  • Jan 2007 - Oct 2007

  Part of WPP Group, at this time Wunderman was reinventing itself in Brazil, bringing digital talents on board, such as Eco Moliterno, to make a shift from a traditional direct market agency to a full service agency focused on digital as they are today. Responsible for Diageo (Smirnoff and Johnnie Walker) and Natura accounts Main impacts: * Helped Diageo to became a category leader on the web, pushing forward creative projects where Digital was the main platform * Manage the update of all Natura’s platforms (including, Client, Consultant and Sales Force) every 21 days with new products and offers Show less



Fbiz

• Brazil
• Advertising Services
• 700 & Above Employee

• Account Manager

  • Mar 2004 - Dec 2006

  Now part of the WPP Group, at this time Fbiz was a local digital agency, having their first steps in media buy through SEM and starting to be relevant on mobile projects. I was invited to be responsible for the biggest account at the time, Unilever’s Axe (Lynx) and quickly expanded my portfolio of accounts, focusing on CPG such as Unilever’s Seda (Silk), Omo and Comfort, Ambev’s Gatorade and Pepsico’s Lipton. Now Fbiz is the agency with more Unilever’s brands and scope of work its portfolio. Main impacts: * Grew inside Unilever, increasing the agency’s revenue by more than 300%. * Responsible for the first media jobs for Unilever Show less



TV1.com

• Account Manager

  • Jul 2003 - Mar 2004

  Manager responsible for Visa, Lilly, Telefonica, and Bank Boston accounts and for bringing Lilly as a client to TV1. Experience in project management, searching for prospects, retention planning, elaboration and presentation of commercial proposals. Manager responsible for Visa, Lilly, Telefonica, and Bank Boston accounts and for bringing Lilly as a client to TV1. Experience in project management, searching for prospects, retention planning, elaboration and presentation of commercial proposals.



Grey Group

• United States
• Advertising Services
• 700 & Above Employee

• Project Manager

  • Mar 2003 - Jul 2003

  Manager responsible for the whole production area, from timelines and costs, production processes, methodology, resources organization and quality assurance of all projects. I had the opportunity to work with clients such as DaimlerChrysler Group (Mercedes-Benz, Dodge, Jeep), Lilly (Cialis), Fujifilm, and M&M’s. Experience in multidisciplinary team management given support to client services and production areas. Manager responsible for the whole production area, from timelines and costs, production processes, methodology, resources organization and quality assurance of all projects. I had the opportunity to work with clients such as DaimlerChrysler Group (Mercedes-Benz, Dodge, Jeep), Lilly (Cialis), Fujifilm, and M&M’s. Experience in multidisciplinary team management given support to client services and production areas.



Isobar

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Project Coordinator

  • Jun 2002 - Feb 2003

  Coordinator responsible for the management of production resources, quality assurance, budgets and projects for CSN, Brasil Telecom, Guia Mais and Reckitt Benckinser. Experience in all kinds of projects, from online campaigns to back-end integration, with an emphasis and PMI. Coordinator responsible for the management of production resources, quality assurance, budgets and projects for CSN, Brasil Telecom, Guia Mais and Reckitt Benckinser. Experience in all kinds of projects, from online campaigns to back-end integration, with an emphasis and PMI.



Gradiente

• Consumer Electronics
• 1 - 100 Employee

• Marketing Analyst

  • Jun 2000 - May 2002

  Analyst responsible for administrating the website production, winner of the iBest 2001/2002 award. Experience in e-commerce, internal clients service, adaptation of off-line concepts for the internet, online media planning and measurement. Analyst responsible for administrating the website production, winner of the iBest 2001/2002 award. Experience in e-commerce, internal clients service, adaptation of off-line concepts for the internet, online media planning and measurement.