Manuel A.
Chief Marketing Officer at Brownells, Inc.- Claim this Profile
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Bio
Jonathan Klein
Manuel is wonderful to work with, and has exceptional expertise in leadership, motivation and communication. He consistently demonstrated a solid work ethic and a dedication to success. Manuel is dedicated, methodical and very capable marketing professional.
Edmar Da Silva
I was fortunate to have Manuel as my manager during his time at Shaklee Corporation. He demands and inspires excellence, therefore I truly believe that his mentorship has helped me to become the professional I am today. His passion for building successful brands is tireless and instrumental to driving growth and change. He has the capacity to create a better work environment inside the workplace due to his unprecedented leadership qualities – I keep telling him that people choose to follow him for a simple reason that he understands how to inspire his people, instill trust, and guide them toward a common goal. A true pleasure to work with. Thank you Manuel!
Jonathan Klein
Manuel is wonderful to work with, and has exceptional expertise in leadership, motivation and communication. He consistently demonstrated a solid work ethic and a dedication to success. Manuel is dedicated, methodical and very capable marketing professional.
Edmar Da Silva
I was fortunate to have Manuel as my manager during his time at Shaklee Corporation. He demands and inspires excellence, therefore I truly believe that his mentorship has helped me to become the professional I am today. His passion for building successful brands is tireless and instrumental to driving growth and change. He has the capacity to create a better work environment inside the workplace due to his unprecedented leadership qualities – I keep telling him that people choose to follow him for a simple reason that he understands how to inspire his people, instill trust, and guide them toward a common goal. A true pleasure to work with. Thank you Manuel!
Jonathan Klein
Manuel is wonderful to work with, and has exceptional expertise in leadership, motivation and communication. He consistently demonstrated a solid work ethic and a dedication to success. Manuel is dedicated, methodical and very capable marketing professional.
Edmar Da Silva
I was fortunate to have Manuel as my manager during his time at Shaklee Corporation. He demands and inspires excellence, therefore I truly believe that his mentorship has helped me to become the professional I am today. His passion for building successful brands is tireless and instrumental to driving growth and change. He has the capacity to create a better work environment inside the workplace due to his unprecedented leadership qualities – I keep telling him that people choose to follow him for a simple reason that he understands how to inspire his people, instill trust, and guide them toward a common goal. A true pleasure to work with. Thank you Manuel!
Jonathan Klein
Manuel is wonderful to work with, and has exceptional expertise in leadership, motivation and communication. He consistently demonstrated a solid work ethic and a dedication to success. Manuel is dedicated, methodical and very capable marketing professional.
Edmar Da Silva
I was fortunate to have Manuel as my manager during his time at Shaklee Corporation. He demands and inspires excellence, therefore I truly believe that his mentorship has helped me to become the professional I am today. His passion for building successful brands is tireless and instrumental to driving growth and change. He has the capacity to create a better work environment inside the workplace due to his unprecedented leadership qualities – I keep telling him that people choose to follow him for a simple reason that he understands how to inspire his people, instill trust, and guide them toward a common goal. A true pleasure to work with. Thank you Manuel!
Experience
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Brownells, Inc.
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United States
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Retail
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100 - 200 Employee
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Chief Marketing Officer
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Feb 2023 - Present
As CMO of Brownells, I focus on driving revenue growth through a range of strategic marketing initiatives: Brand Strategy and Management: Develop and execute comprehensive marketing strategies, refine mission, vision, and positioning, and oversee new product line launches. Performance / Digital Marketing: Implement data-driven strategies for SEO, SEM, social media, email, and content marketing to improve campaign effectiveness. E-commerce: Optimize website user… Show more As CMO of Brownells, I focus on driving revenue growth through a range of strategic marketing initiatives: Brand Strategy and Management: Develop and execute comprehensive marketing strategies, refine mission, vision, and positioning, and oversee new product line launches. Performance / Digital Marketing: Implement data-driven strategies for SEO, SEM, social media, email, and content marketing to improve campaign effectiveness. E-commerce: Optimize website user experience, personalization, and retargeting strategies, and execute retargeting campaigns to increase engagement and revenue. Customer Acquisition and Retention: Design targeted marketing campaigns and loyalty programs to attract and retain customers, and increase customer lifetime value. MarTech: Implement marketing automation tools, CRM systems, and advanced analytics to streamline workflows, improve data management, and measure ROI. Marketing Analytics and Budget Management: Utilize advanced analytics and market research to inform decision-making and efficiently manage a multimillion-dollar marketing budget. Team Leadership and Collaboration: Lead a high-performing, collaborative marketing team and align marketing efforts with overall business objectives. Public Relations and Crisis Management: Develop and implement PR strategies and communication plans to enhance brand reputation and manage crisis situations. Market Research and Consumer Insights: Conduct market research, utilize consumer insights to inform product development and marketing campaigns, and identify emerging trends and untapped market opportunities. Agency and Partner Management: Manage vendor and partner relationships, negotiate contracts, and ensure quality and cost-effectiveness. International Marketing and Expansion: Drive international revenue growth and brand awareness through strategic marketing planning, market-specific considerations, and identifying expansion opportunities. Show less As CMO of Brownells, I focus on driving revenue growth through a range of strategic marketing initiatives: Brand Strategy and Management: Develop and execute comprehensive marketing strategies, refine mission, vision, and positioning, and oversee new product line launches. Performance / Digital Marketing: Implement data-driven strategies for SEO, SEM, social media, email, and content marketing to improve campaign effectiveness. E-commerce: Optimize website user… Show more As CMO of Brownells, I focus on driving revenue growth through a range of strategic marketing initiatives: Brand Strategy and Management: Develop and execute comprehensive marketing strategies, refine mission, vision, and positioning, and oversee new product line launches. Performance / Digital Marketing: Implement data-driven strategies for SEO, SEM, social media, email, and content marketing to improve campaign effectiveness. E-commerce: Optimize website user experience, personalization, and retargeting strategies, and execute retargeting campaigns to increase engagement and revenue. Customer Acquisition and Retention: Design targeted marketing campaigns and loyalty programs to attract and retain customers, and increase customer lifetime value. MarTech: Implement marketing automation tools, CRM systems, and advanced analytics to streamline workflows, improve data management, and measure ROI. Marketing Analytics and Budget Management: Utilize advanced analytics and market research to inform decision-making and efficiently manage a multimillion-dollar marketing budget. Team Leadership and Collaboration: Lead a high-performing, collaborative marketing team and align marketing efforts with overall business objectives. Public Relations and Crisis Management: Develop and implement PR strategies and communication plans to enhance brand reputation and manage crisis situations. Market Research and Consumer Insights: Conduct market research, utilize consumer insights to inform product development and marketing campaigns, and identify emerging trends and untapped market opportunities. Agency and Partner Management: Manage vendor and partner relationships, negotiate contracts, and ensure quality and cost-effectiveness. International Marketing and Expansion: Drive international revenue growth and brand awareness through strategic marketing planning, market-specific considerations, and identifying expansion opportunities. Show less
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2nd Adventure Group
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United States
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Investment Management
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1 - 100 Employee
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Chief Marketing Officer
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Feb 2023 - Present
2nd Adventure Group is a privately held holding company designed to align brands and channels that empower people to be inspired, educated, and outfitted for a lifetime of enjoying and sharing the spirit of adventure. 2nd Adventure Group is a privately held holding company designed to align brands and channels that empower people to be inspired, educated, and outfitted for a lifetime of enjoying and sharing the spirit of adventure.
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Dictionary.com
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United States
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Online Audio and Video Media
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1 - 100 Employee
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Consultant Marketing Strategist
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2021 - 2022
Sought out by CEO to evaluate current marketing strategy and provide recommendations to the executive leadership team in support of whitespace expansion and revenue diversification efforts, and the launch of a new digital product. Sought out by CEO to evaluate current marketing strategy and provide recommendations to the executive leadership team in support of whitespace expansion and revenue diversification efforts, and the launch of a new digital product.
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Private Health & Wellness Company
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Miami, Florida
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Chief Marketing Officer
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Apr 2019 - Jul 2020
Hired as the company’s first CMO with a mandate to build out the marketing function, restructure the marketing team and set a new marketing strategy to support the transition to a direct to consumer business model. Led brand development, new product go-to-market strategies, omnichannel marketing and eCommerce transformation. Reported to CEO, 15 direct reports. Hired as the company’s first CMO with a mandate to build out the marketing function, restructure the marketing team and set a new marketing strategy to support the transition to a direct to consumer business model. Led brand development, new product go-to-market strategies, omnichannel marketing and eCommerce transformation. Reported to CEO, 15 direct reports.
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Shaklee Corporation
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United States
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Wellness and Fitness Services
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700 & Above Employee
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Vice President, Global Marketing
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Apr 2017 - Mar 2019
Led global marketing organization across all markets (8 countries) and business units, managed 40+ reports globally, including VPs, reported directly to the Chairman and CEO (from Oct 2016), and sat on Shaklee’s Global Executive committee. Owner of all product marketing, product innovation and new product creation strategy, globally.
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Senior Marketing Director, Global Innovation
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Apr 2016 - Mar 2017
Implemented the company's first global marketing strategy to scale proven regional insights into a cohesive, equity-building global campaign. Drove strong campaign effectiveness via breakthrough digital/social/video content.
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Marketing Director - North American Product Marketing
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Apr 2015 - Mar 2016
Gained buy-in from executive leaders for first-ever brand repositioning (shifting from ingredients to benefits focus), resulting in a +15% revenue and increased market audience.
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Ruiz Foods
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United States
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Food and Beverage Manufacturing
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500 - 600 Employee
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Head of Innovation
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Jan 2013 - Apr 2015
Led multi-channel new product launches, spearheaded consumer research function and directed go-to-market strategy. Hired as Brand Manager and promoted to Senior Brand Manager in 2014. Managed 4 direct reports. Led multi-channel new product launches, spearheaded consumer research function and directed go-to-market strategy. Hired as Brand Manager and promoted to Senior Brand Manager in 2014. Managed 4 direct reports.
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Procter & Gamble
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United States
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Manufacturing
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700 & Above Employee
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Senior Brand Manager - Global Innovation, Swiffer Marketing
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Oct 2010 - Jan 2013
Led all marketing campaign development in 2011 & 2012 from agency briefing to in-market execution. Led Swiffer's complete website redesign and digital strategy and launched 7 new products
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Brand Manager - NA Vicks Marketing
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Sep 2008 - Sep 2010
Pioneered the use of co-equity TV advertising at P&G, enabling a 2X ROI increase and transformed Sinex from a dying sub-brand into our fasted growing sub-brand.
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Senior Innovation Sourcing Manager, Global Health Care
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Apr 2008 - Aug 2008
Developed strategic partnerships with leading global suppliers to discover and launch new to the world actives for the Global Health Care business unit. (Pharmaceutical, Personal Health Care, Oral Care, and Pet Care.)
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Innovation Sourcing Manager, Specialty Chemicals
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Oct 2005 - Mar 2008
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