Experience

Barnes Dennig

• United States
• Accounting
• 100 - 200 Employee

• Marketing Manager

  • Dec 2014 - Present

  - Actively drive business growth, benchmark success and empower of our professionals with data driven marketing campaigns and strategic partnerships. Oversee creation of 20+ digital campaigns and manage integration with our website and CRM. - Ownership of multiple marketing channels, including the deployment of marketing automation and CRM platforms to track growth and success. Firm-wide expert in all marketing software and digital communications tools. - Manage strategic planning, coordination and execution of 25+ seminars annually, with attendance of up to 600. - Act as the sole marketing liaison for Indianapolis regional office to establish and grow of market presence. - Co-manage the Barnes Dennig brand, associated marketing collateral and content generation, including the writing of new business proposals, website material, whitepapers and the blog.



dotloop

• United States
• Real Estate
• 1 - 100 Employee

• Marketing Campaign Specialist

  • Apr 2013 - Nov 2014

  Manage direct responsibility for the execution and management marketing campaigns through various channels including email, social media, sales tools and web. Oversee email development and landing page creation using marketing automation and CRM tools including Oracle Eloqua, Salesforce.com, and other proprietary platforms. Manage development of analytical reports from marketing systems to support ad hoc analyses of marketing and lead data. Manage and prioritize multiple campaign related projects including but not limited to sales support campaigns, lead nurturing, re-engagement campaigns, and lead acceleration campaigns. Set campaign metrics and requirements and develop reporting and analysis for campaign testing, tracking and performance. Managed external marketing communications and campaigns for prospect generation, conventions & trade shows, and strategic partners, including the largest brand in the industry. Championed five teams of interns, leading to the creation of a full-time, company-wide program. Introduced and implemented graphic and branding standards company wide, while serving as the primary in-house graphic designer for all internal and external creative media.



University of Cincinnati

• United States
• Higher Education
• 700 & Above Employee

• Student

  • Sep 2008 - Apr 2013

  Activities:Sigma Chi Fraternity Executive Board MemberFuture Greek Leaders Council AmbassadorDelta Sigma Chi Professional Fraternity College of Business Student Ambassador Programs and Activities CouncilBearcat Advertising and Networking Group Project ManagerService:Experiential Service Abroad - Duran, EcuadorInner City Youth Opportunities (ICYO) TutorEnglish Language Students Mentor (ELS)Sigma Chi Fraternity Derby Days Coach Activities:Sigma Chi Fraternity Executive Board MemberFuture Greek Leaders Council AmbassadorDelta Sigma Chi Professional Fraternity College of Business Student Ambassador Programs and Activities CouncilBearcat Advertising and Networking Group Project ManagerService:Experiential Service Abroad - Duran, EcuadorInner City Youth Opportunities (ICYO) TutorEnglish Language Students Mentor (ELS)Sigma Chi Fraternity Derby Days Coach



GE

• United States
• Industrial Machinery Manufacturing
• 700 & Above Employee

• Evendale Manufacturing Operations and Engineering Co-op

  • Sep 2011 - Jun 2012

  Coordinated and led committees that planned and executed site-wide events while managing budgets, deadlines, and third party vendor relations. Reduced manufacturing expenses through each manufacturing cycle by ownership of a mid-fan shaft inspection process. Self-conducted a redesign and implementation of the communications strategy for all EMO units. Maintained production and financial records for shop-wide leadership on a daily basis. Coordinated and led committees that planned and executed site-wide events while managing budgets, deadlines, and third party vendor relations. Reduced manufacturing expenses through each manufacturing cycle by ownership of a mid-fan shaft inspection process. Self-conducted a redesign and implementation of the communications strategy for all EMO units. Maintained production and financial records for shop-wide leadership on a daily basis.



College of Education, Criminal Justice, and Human Services

• Student Writer/Editor

  • Jan 2011 - Mar 2012

  Collecting and writing stories for various publications of the College of Education, Criminal Justice and Human services as well as conducting interview of prominent members of the University for use in news stories and highlights. Collecting and writing stories for various publications of the College of Education, Criminal Justice and Human services as well as conducting interview of prominent members of the University for use in news stories and highlights.



GE

• United States
• Industrial Machinery Manufacturing
• 700 & Above Employee

• Co-op in Communications and Human Resources

  • Mar 2011 - Jun 2011

  Maintained a series of global communications released on a weekly and monthly basis. Acted as the communications liaison for the 2011 GE Family Day, completed an in-depth competitive analysis on advertising strategies, and completed a communications plan for an international center for excellence while supporting the global communications organization. Maintained a series of global communications released on a weekly and monthly basis. Acted as the communications liaison for the 2011 GE Family Day, completed an in-depth competitive analysis on advertising strategies, and completed a communications plan for an international center for excellence while supporting the global communications organization.



Anthem, Inc.

• United States
• Hospitals and Health Care
• 700 & Above Employee

• Co-op in Information Technology and Communications

  • Mar 2010 - Dec 2010

  Designed and oversaw the creation of the first of many Community of Practice websites and was responsible for its growth into maturity while maintaining communications and constructing monthly newsletters. Established the commonly accepted team communications plan. Designed and oversaw the creation of the first of many Community of Practice websites and was responsible for its growth into maturity while maintaining communications and constructing monthly newsletters. Established the commonly accepted team communications plan.



Center for Entrepreneurship Education & Research

• Intern

  • Jun 2008 - Mar 2009

  Designed and wrote articles for the monthly "E-News & Views" newsletter as well as designed the 2009 Annual Report detailing all of the events for the University of Cincinnati Center for Entrepreneurship Education & Research. Designed and wrote articles for the monthly "E-News & Views" newsletter as well as designed the 2009 Annual Report detailing all of the events for the University of Cincinnati Center for Entrepreneurship Education & Research.