Lottie McNamara
Manager, Scheduling & Analytics at discover.film- Claim this Profile
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Topline Score
Bio
Tuuva Harjanne
I had the pleasure of working with Lottie on multiple media-planning related projects as well as day to day operations over a few years. She is a highly skilled, data-driven professional who can see the big picture but who also pays attention to detail. When working with Lottie, mostly remotely from another country, I always felt that she understood the local nuances and had the capability of fitting them into the bigger regional scope. She is extremely good in collaboration and as a manager makes sure your conserns are heard and your voice recognized. She has always been a pleasure to work with - even when meeting in person on rare occasions, she has felt like someone you meet daily at the office. I would highly recommend Lottie for positions that require complex problem solving skills, a strategic mindset as well as collaboration skills and creativity.
Rebecca Rormark
I have had the privilege of working with Lottie on and off for the past 12 years. Lottie moved to Norway to join my team over 4 years ago, to take a six month contract in the Norwegian Discovery office, to kick start the media planning department. She decided to stay on and worked across multiple departments covering programming, scheduling and media planning and on air strategy across the Nordics. Lottie has a talent for working on challenging projects, collaborating with teams and multiple stakeholders and helping bring to life complex organisational change. Lottie cares about her work and her colleagues and will work to ensure the best outcome and the best work environment. She has excellent attention to detail as well as an understanding of strategy in a matrix organisation and a desire to get things done efficiently and effectively. We will sorely miss Lottie in our team in Oslo.
Tuuva Harjanne
I had the pleasure of working with Lottie on multiple media-planning related projects as well as day to day operations over a few years. She is a highly skilled, data-driven professional who can see the big picture but who also pays attention to detail. When working with Lottie, mostly remotely from another country, I always felt that she understood the local nuances and had the capability of fitting them into the bigger regional scope. She is extremely good in collaboration and as a manager makes sure your conserns are heard and your voice recognized. She has always been a pleasure to work with - even when meeting in person on rare occasions, she has felt like someone you meet daily at the office. I would highly recommend Lottie for positions that require complex problem solving skills, a strategic mindset as well as collaboration skills and creativity.
Rebecca Rormark
I have had the privilege of working with Lottie on and off for the past 12 years. Lottie moved to Norway to join my team over 4 years ago, to take a six month contract in the Norwegian Discovery office, to kick start the media planning department. She decided to stay on and worked across multiple departments covering programming, scheduling and media planning and on air strategy across the Nordics. Lottie has a talent for working on challenging projects, collaborating with teams and multiple stakeholders and helping bring to life complex organisational change. Lottie cares about her work and her colleagues and will work to ensure the best outcome and the best work environment. She has excellent attention to detail as well as an understanding of strategy in a matrix organisation and a desire to get things done efficiently and effectively. We will sorely miss Lottie in our team in Oslo.
Tuuva Harjanne
I had the pleasure of working with Lottie on multiple media-planning related projects as well as day to day operations over a few years. She is a highly skilled, data-driven professional who can see the big picture but who also pays attention to detail. When working with Lottie, mostly remotely from another country, I always felt that she understood the local nuances and had the capability of fitting them into the bigger regional scope. She is extremely good in collaboration and as a manager makes sure your conserns are heard and your voice recognized. She has always been a pleasure to work with - even when meeting in person on rare occasions, she has felt like someone you meet daily at the office. I would highly recommend Lottie for positions that require complex problem solving skills, a strategic mindset as well as collaboration skills and creativity.
Rebecca Rormark
I have had the privilege of working with Lottie on and off for the past 12 years. Lottie moved to Norway to join my team over 4 years ago, to take a six month contract in the Norwegian Discovery office, to kick start the media planning department. She decided to stay on and worked across multiple departments covering programming, scheduling and media planning and on air strategy across the Nordics. Lottie has a talent for working on challenging projects, collaborating with teams and multiple stakeholders and helping bring to life complex organisational change. Lottie cares about her work and her colleagues and will work to ensure the best outcome and the best work environment. She has excellent attention to detail as well as an understanding of strategy in a matrix organisation and a desire to get things done efficiently and effectively. We will sorely miss Lottie in our team in Oslo.
Tuuva Harjanne
I had the pleasure of working with Lottie on multiple media-planning related projects as well as day to day operations over a few years. She is a highly skilled, data-driven professional who can see the big picture but who also pays attention to detail. When working with Lottie, mostly remotely from another country, I always felt that she understood the local nuances and had the capability of fitting them into the bigger regional scope. She is extremely good in collaboration and as a manager makes sure your conserns are heard and your voice recognized. She has always been a pleasure to work with - even when meeting in person on rare occasions, she has felt like someone you meet daily at the office. I would highly recommend Lottie for positions that require complex problem solving skills, a strategic mindset as well as collaboration skills and creativity.
Rebecca Rormark
I have had the privilege of working with Lottie on and off for the past 12 years. Lottie moved to Norway to join my team over 4 years ago, to take a six month contract in the Norwegian Discovery office, to kick start the media planning department. She decided to stay on and worked across multiple departments covering programming, scheduling and media planning and on air strategy across the Nordics. Lottie has a talent for working on challenging projects, collaborating with teams and multiple stakeholders and helping bring to life complex organisational change. Lottie cares about her work and her colleagues and will work to ensure the best outcome and the best work environment. She has excellent attention to detail as well as an understanding of strategy in a matrix organisation and a desire to get things done efficiently and effectively. We will sorely miss Lottie in our team in Oslo.
Experience
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discover
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United Kingdom
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Entertainment Providers
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1 - 100 Employee
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Manager, Scheduling & Analytics
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Oct 2020 - Present
Channel manager of three global FAST channels, including schedule management, editorial strategy and all operational aspects from launch to ongoing management.Project manager on a large scale data science project, working with an external team to build and implement SVOD recommender system. Manage all digital and onair brand marketing campaigns from initial budget to post campaign analysis. Data analytics across the app, website and channels - using google & apple analytics, Facebook ad manager, google ads manager and DataPool. Part of the early judging team for the Discover.film festival, viewing and judging the 1000's of films which are entered every year. Content viewing of short films from across the world for acquisition for the site. Budget and revenue analysis.CRM management.
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Discovery Inc
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United States
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Entertainment
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700 & Above Employee
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Director Onair Strategy, Nordic International channels
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May 2017 - Jun 2019
Responsible for all on air communication and audience targeting strategy across the Nordic International channels. In 2016, I was the project lead to align business efficiencies and establish a Nordic production and media planning hub in Oslo. In 2018 I was the project lead to drive efficiency and position promo planning and portfolio channels for future growth across the Nordics. Day to day, I directed a team of six people creating, localizing and languaging programme promotions and on and offair material for 9 channels in four languages, tailoring individual on-air and social marketing campaigns to maximize local market performance across the Nordics. I have implemented technological advances and research projects in both media planning and on-air production across the Nordics.
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Head of Scheduling and Planning, Discovery and TLC
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Sep 2015 - May 2017
Planned robust programme schedules to provide the business with strong and commercially successful channels.Curate library programming into cohesive and marketable onair stunts and online collections.Identify programming requirements, marketing opportunities and competitive opportunities to drive future growth.Set media planning strategy for monthly promo priorities across nine channels in four countries.
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Senior Media Planning Strategy Manager
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Sep 2013 - Sep 2015
Relocated to Oslo, Norway in September 2013 from the Discovery London office after the acquisition of SBS to set up a media planning department in Norway from the ground up.Introduced media and continuity plans to Norway to manage promo production and optimise airtime. Introduced campaign analysis to determine benchmarks for future campaigns. Integration of Discovery and TLC into the Nordic portfolio and implementation of Grip It and IBMS. Rolled out strategic implementation of new systems and training across the Nordics.
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Media Planning Manager UK & West
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Mar 2008 - Sep 2013
Manage media planning across the UK and Western Europe in promotional campaign process, strategy and audience analysis. Executing marketing and brand strategy by creation of media and continuity plans. Managing compliance process. Worked on several channel launches and channel rebrands. Extensive numerical, analytical and editorial experience. Implementation of promotional optimisation system Grip It across Europe. Line management responsibilities.Gold Promax Award for Best On Air Media Planning 2012. Bronze Promax Award for Best On Air Media Planning 2011.
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Navigation Manager
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May 2007 - Mar 2008
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UKTV
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United Kingdom
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Broadcast Media Production and Distribution
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200 - 300 Employee
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Media Planner
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Jan 2007 - May 2007
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John Noel Management
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United Kingdom
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Entertainment
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1 - 100 Employee
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Assistant
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2005 - Jan 2007
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ITV
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United Kingdom
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Broadcast Media Production and Distribution
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700 & Above Employee
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Continuity Executive
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1997 - 2005
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Education
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Tiffin Girls School, Kingston, Surrey
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