Experience

Laguna Beach Unified School District

• United States
• Education Administration Programs
• 1 - 100 Employee

• Director of Communications and Engagement

  • Nov 2022 - Present

  Responsible for managing the school district's public information and community relations strategies, developing and maintaining community partnerships, and working with staff and community partners to lead parent engagement efforts. Responsible for managing the school district's public information and community relations strategies, developing and maintaining community partnerships, and working with staff and community partners to lead parent engagement efforts.



Los Angeles County Office of Education

• United States
• Education Administration Programs
• 700 & Above Employee

• Public Information Officer

  • Oct 2020 - Nov 2022

  Plans, develops, and implements strategic communications activities; advises upon and manages effective media, community, and public relations; maintains editorial and graphics standards; and coordinates and produces special public events. Plans, develops, and implements strategic communications activities; advises upon and manages effective media, community, and public relations; maintains editorial and graphics standards; and coordinates and produces special public events.



Laguna Beach Unified School District

• United States
• Education Administration Programs
• 1 - 100 Employee

• Communications Specialist

  • Oct 2017 - Sep 2020

  Coordinate public relations activities including press releases, publication, production, photography, Board meeting communications and special events; support the District's digital communication efforts, including social media and the district website; assist in establishing and maintaining a positive and consistent image of the district. • Assist with the efficient operation of the Public Communications office in connection with and under the supervision of the Assistant Superintendent. • Plan, coordinate and execute public relations activities and events. • Plan and coordinate video streaming of Board of Education meetings, including but not limited to, preparation of materials, operating and switching cameras, completing post-meeting production, and archival of broadcasts. • Create, monitor, and maintain district social media accounts, including creation of content and employment of strategies to broaden audience. • Develop and compose various publications, including news releases, feature articles, news stories, posting, reports and other communications which highlight the goals, objectives, policies, programs, activities and accomplishments of the District, its students and staff. • Establish and maintain files of news releases, articles, and other public information documents as required. • Provide digital photography for publications and for district personnel; provide photography to record special events. • Manage content on district website including strategic placement of information and oversight of content accuracy and relevance. • Assist schools and other District departments with the production and distribution of district publications, such as printed programs, brochures, and publications. • Generates communication-related statistics and reports and adjust strategies accordingly to improve outreach. • Assist with developing and maintaining district logos and branding. Show less



California State University, Fullerton

• United States
• Higher Education
• 700 & Above Employee

• College of Communications, Marketing Specialist

  • Sep 2016 - Dec 2017

  • Coordination, development and management of website content. Oversee the updating of existing website pages with new copy and graphics while highlighting current events. • Coordination and development of College social media (Facebook, Twitter, Instagram, Snapchat). • Lead in coordinating the creation of content for print and digital media outlets. • Write and collect articles and information for the promotion of the College and its programs. • Oversee and lead coordination of external and internal marketing efforts for the College, facilitating the work of Titan Comm, Strat Comm, and our students to be displayed in print and online. • Work closely with the dean, associate dean, department chairs, and director of development to provide communication support for Communications development efforts. Show less



Bolt PR (A Millwright Agency)

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Assistant Account Executive

  • Sep 2013 - Dec 2015

  Bolt PR is an award-winning public relations and social media management agency specializing in areas such as Sports, Technology, Entertainment, Food & Beverage and more. Major projects included developing a marketing/press strategy that successfully introduced a retail fitness franchise to the southern Orange County region, led the introduction and continued long term success and expansion of a quick service food chain, introducing and branding a total of three stores in the Orange County market. Other duties included: • Develop increased knowledge of new communication trends and apply to influential engagement • Develop strategic public relations plans that incorporate branding initiatives and consistent company messaging • Responsible for client relations, including daily communications and weekly reports • Responsible for copywriting and collateral development, including press releases, media advisories, newsletters, articles, press kits, and more • Responsible for proactive media outreach and story/interview coordination, including daily phone pitching to local and national media outlets • Responsible for website and social media management • Developed email marketing content and strategically distributed • Basic web development and graphic design • Sales enablement using market research Show less



Starbucks

• United States
• Retail
• 700 & Above Employee

• Shift Supervisor

  • Jan 2007 - Mar 2014

  Since 1971, Starbucks Coffee Company has been committed to ethically sourcing and roasting high-quality arabica coffee. Today, with more than 23,000 stores around the globe, Starbucks is the premier roaster and retailer of specialty coffee in the world. Duties included supporting store manager in store marketing, driving sales, partner development and knowledge of local events and organizations to maximize sales. Other responsibilities included: • Responsible for cash management • Responsible for store operations during scheduled shift • Responsible for training new employees • Responsible for delegation of responsibilities • Offered ordering and inventory support to store manager Show less