Aleyna Burevall

Product Owner at Virtuwell
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Contact Information
us****@****om
(386) 825-5501
Location
Minneapolis, Minnesota, United States, US
Languages
  • English Native or bilingual proficiency
  • Spanish Limited working proficiency

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5.0

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Sugandhh Chawla

I had an opportunity to work with Aleyna when she worked as a Product Manager for PIM team at HM. She is one of the best manager I have worked with during my professional career. New to the role, she had the unique ability to keep the team organised, in line with objectives and her constant communication helped to lift the spirits in the team in challenging situations. For me personally, I felt comfortable in team as I had Aleyna as my manager who always fostered a great work environment. She supported me at every step and never hesitated to lend a helping hand. I continue to miss her warming presence. She will be a great asset to the company who is interested in working with her. It is an honour to recommend Aleyna who I consider as professional, helpful and a positive person !

Madelene Fallström Sahlén

Aleyna is a natural leader with high empathic skills. As a person she is warm, energetic, and she has a positive impact on the effectiveness and well-being of the entire team and everyone around her. She is a very driven person who somehow seems to effortlessly navigate how to make hard prioritisation to achieve maximum value output. I have seen her consistently help her team deliver their projects with high quality even when the time frame is tight. She keeps things simple and translating this into results; this is seen in the way she works with OKR framework, stakeholder communication and the focus she keeps in the outcome and direction. And it has been a real joy working together as leaders for teams having a close collaboration. She is constantly bursting with ideas, and has the ability to see both potential and opportunity for improvement rather than pure obstacles in all processes. I would seize the opportunity to work with her again in a heartbeat and I give her my highest recommendation!

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Credentials

  • Global Business Strategy Certificate Program
    University of San Diego
    Sep, 2011
    - Nov, 2024

Experience

    • United States
    • Hospitals and Health Care
    • 1 - 100 Employee
    • Product Owner
      • Jan 2023 - Present

    • Sweden
    • Retail
    • 700 & Above Employee
    • Product Manager
      • May 2021 - Jun 2022

      Product Manager for Product Attribute Creation team owning Product Information Management (PIM) for Business Tech function at H&M Group. The product's focus is to first, secure a performant and reliable tool for internal enrichment teams to produce relevant, customer-desired information on products and articles and second it is to ensure publication of that product marketing information on HM & HM Group e-com platforms, external marketplaces, partner platforms, and in support of other business ventures. Hours spent went toward: understanding our PIM users' and stakeholder needs in order to define the strategic vision and roadmap for the product and team, prioritizing the backlog, stakeholder relationship building and management, improving team psychological safety by being a vulnerable leader that believes in building strong relationships that foster trust while maintaining cross-team and cross-organization alignment for understanding of priority, and optimal efficiency of development and implementations. Finding and hiring people who would bring value not only with their skills, but with their drive and personality while being cost conscious at the same time. Show less

    • Sweden
    • Retail
    • 700 & Above Employee
    • Business Solution Analyst - Self-checkout and Mobile POS
      • May 2019 - Sep 2020

      • Held workshops with business stakeholders, customers and H&M store staff, performed market and competitor research in order to translate business needs into requirements for in-store checkout solutions • Managed backlog of requirements • Defined KPIs to be tracked on self checkout performance in order to make future, data- driven decisions • Investigated dependencies to other projects in order to make informed decisions regarding rollout and/or to find work-around solutions • Performed UAT on self checkout solution for multiple countries ensuring all configurations aligned with market needs, translations and UI were correct, documented defects and prioritized fixes Show less

    • United States
    • IT Services and IT Consulting
    • 100 - 200 Employee
    • Consultant
      • Mar 2015 - Apr 2018

    • United States
    • Hospitals and Health Care
    • 700 & Above Employee
    • Sr. Business Analyst Consultant
      • Aug 2015 - Sep 2017

      • Lead Business Analyst role on a 2+ year Agile project to re-architect CarePartner, from a 400+-screen Windows application to a web-based application. CarePartner is the Medical Management application which supports Utilization and Case Management telephonic and face-to-face episodes of care for HealthPartners members and non-members • Facilitated requirements-gathering sessions with large, diverse groups of business owners • Translated requirements into user stories + acceptance criteria • Integral in making UI/UX decisions to increase application intuitiveness + user efficiency • Performed UAT of application changes • Created, updated and maintained technical documentation throughout the life of the project Show less

    • United States
    • Software Development
    • 500 - 600 Employee
    • Manager, Market Research & Insights
      • Dec 2010 - Mar 2014

      • Grew overseas team from 18 to 45 members, comprised of project coordinators, researchers and QA• Translated business needs into sustainable and scale-able project strategies + delivery plans• Developed and managed project milestones, timelines, training, communication and changes• Performed individual + salary reviews, advised on career and personal growth • Strategized with B2B sales and marketing leaders to prioritize markets for data validation, set lead targets and prioritize projects in markets yielding highest ROI • Improved the overall quality and richness of leads in Eloqua and Salesforce• Created measurable OKRs for 2 Associate Managers and 4 Team Leads• Performed competitive and market analysis within the Sports and Youth & Education markets• Ensured 85-95% market coverage of Endurance listings was maintained in ACTIVE.com directory through research of non-client listings• Defined data requirements and quality metrics for assets in ACTIVE.com directory and oversaw data quality testing Show less

    • Project Manager
      • Mar 2008 - Dec 2010

      • Took project concepts, devised them into project plans and goals executed by offshore team• Ensured research aligned with GMs’ strategy and expectations• Tracked and reported on key market coverage in the Active.com directory• Managed two employees who supported ACTIVE International and Sampling & Promotions program• Conduit of communication between China research team and business stakeholders• Defined and reported on monthly goals for Active.com directory research and B2B lead research Show less

    • Market Researcher
      • Oct 2007 - Mar 2008

      • Researched new, QA-tested, imported and managed all Active.com directory listings to ensure 95% error-free rate was maintained in a robust and comprehensive directory that connects people to the things they love, want and need to do

    • Inside Sales Representative
      • Jun 2007 - Sep 2007

  • University of Minnesota Physicians
    • Greater Minneapolis-St. Paul Area
    • Administrative Coordinator II
      • Apr 2006 - Dec 2006

      Served as the primary administrative support to Dr. Walter A. Hall, MD and Dr. Cornelius H. Lam, MD by coordinating patient communications, scheduling, and support to manage the day-to-day operations of the neurosurgery clinic. Served as the primary administrative support to Dr. Walter A. Hall, MD and Dr. Cornelius H. Lam, MD by coordinating patient communications, scheduling, and support to manage the day-to-day operations of the neurosurgery clinic.

  • North Shore Times
    • Sydney, Australia
    • General Reporter Internship
      • Feb 2005 - May 2005

      Took on a variety of news assignments, varying from restaurant reviews to performance and arts reviews to hard news stories. I conducted interviews and research in order to write factual, timely pieces that were ready for publishing. Took on a variety of news assignments, varying from restaurant reviews to performance and arts reviews to hard news stories. I conducted interviews and research in order to write factual, timely pieces that were ready for publishing.

    • United States
    • Hospitals and Health Care
    • 700 & Above Employee
    • Health Communications Specialist
      • Aug 2003 - Jul 2004

      - Formatted, designed, revised and coordinated printing for health-related materials, including newsletters and brochures - Developed design layouts for various media and health promotion items - Edited patient education materials - Managed the HealthPartners' inventory of patient education materials - Formatted, designed, revised and coordinated printing for health-related materials, including newsletters and brochures - Developed design layouts for various media and health promotion items - Edited patient education materials - Managed the HealthPartners' inventory of patient education materials

Education

  • University of Montana
    BA, Journalism, Spanish
    1999 - 2003
  • Universidad de Alicante
    Spanish Language and Literature
    2002 - 2002
  • Berlitz Language Services
    Swedish Language, Graduated Level 3 - March 2021
    2019 -
  • Intertech Certified Scrum Training
    Certified Scrum Master Training
    2015 -

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