R. A. Lelito

President / Chief Executive Officer at Distractive Media, Inc
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Contact Information
us****@****om
(386) 825-5501
Location
Los Angeles, California, United States, US

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Experience

    • Advertising Services
    • 1 - 100 Employee
    • President / Chief Executive Officer
      • Jan 2016 - Present

      Newport Beach, California, United States As President and CEO, Mr. Lelito chaired and led board meetings, steered committees, and spoke publicly to crowds of more than 300. Event sizes from 100 to more than 100,000 attendees. I established company policies and best practices, including strategic planning, investor development, communication, and financial controls. Career Highlights: Successfully invented the world’s first mobile digital engagement platform and supervised more than 300 live events worldwide, including 26… Show more As President and CEO, Mr. Lelito chaired and led board meetings, steered committees, and spoke publicly to crowds of more than 300. Event sizes from 100 to more than 100,000 attendees. I established company policies and best practices, including strategic planning, investor development, communication, and financial controls. Career Highlights: Successfully invented the world’s first mobile digital engagement platform and supervised more than 300 live events worldwide, including 26 states and three countries. The platform is more than 3,200% more effective than any other digital platform known including mobile apps, websites, email, social media, blogs, and more and secured financing from business groups and billionaires. Oversaw legal, finance, operations, and corporate governance as a whole and structured for immediate acquisition. Show less

    • United States
    • Real Estate
    • 100 - 200 Employee
    • Consulting
      • Apr 1996 - Present

      Los Angeles, California, United States I strategized and assisted several companies through product placement, design, development, go-to-market, finance, operations, corporate governance, mergers, and acquisitions. Career Highlights: I consulted for Rockefeller Group, NY, including the field operations, data center building, and the go-to-market for Cushman Wakefield, Rockefeller Plaza, Radio City Music Hall divisions. Provided consultations to Essense Dental, Ford, including Ford, Jeep, Range Rover properties, and SCE… Show more I strategized and assisted several companies through product placement, design, development, go-to-market, finance, operations, corporate governance, mergers, and acquisitions. Career Highlights: I consulted for Rockefeller Group, NY, including the field operations, data center building, and the go-to-market for Cushman Wakefield, Rockefeller Plaza, Radio City Music Hall divisions. Provided consultations to Essense Dental, Ford, including Ford, Jeep, Range Rover properties, and SCE, Sempra Energy, Duke Energy, US Postal Service, Mattel, and others for data services, data center design, and operations. Including Global Gateway Exchange, an international startup designing and building a private global fiber network & data centers for only financial concerns in LA, Hong Kong, Singapore, Seatle, NYC. Biotech consulting for medical devices & mfg for Abbott Labs, Pfizer, Boston Scientific, Johnson & Johnson, Urologix, McGaw, Alcon Surgical, DVI, and more. I also provided consultations to small & medium manufacturing businesses of various B2B products and services. Tech consulting include the University of Pheonix, L'Oreal, Louis Vuitton, IdeaStarter, USC History Dept, First American Title, Fendi, Gucci, Gorgio Armani, Clorox, Nestle, and more. Added to my list are the structuring and managing of multiple mergers and acquisitions, and optimizing tax liabilities, legal contracts, and continuity planning. I also consulted and managed through many legal issues, including trial, appeals, and 720-page 9th Circuit Appeals courts pleadings. Board Member: CET Communications, TFHC, Inc, Premium Chat, Inc, One Wilshire, i-Fiber.com, ICG, Genesis Telecom, 200 Broadway Inc,, HomeSmart.com, OneSource Paper, Inc,, Essense Dental, Corporate Governance Consulting: Sedwick LLP Attorneys at Law, Peter Schwartz Esq, Attorney at Law, James Link, Attorney at Law, Robert Drescher, Attorney at Law, Jill Moser, Attorney at Law, Gary Weinstein, Attorney at Law. Show less

    • Hospitality
    • 1 - 100 Employee
    • President
      • Jan 2004 - Mar 2012

      Newport Beach, California, United States I oversaw efficiencies into personal investments and firm developments. Career Highlights: I located and negotiated more than 35 properties successfully through acquisitions, including full land entitlement, land planning, and wet and dry utility planning. Supervised water rights managing transfer & distribution for more than 140,000 homes across two states. I worked on acquisitions and developments in excess of 16,000 acres and in excess of $100M. As President, I managed all aspects of… Show more I oversaw efficiencies into personal investments and firm developments. Career Highlights: I located and negotiated more than 35 properties successfully through acquisitions, including full land entitlement, land planning, and wet and dry utility planning. Supervised water rights managing transfer & distribution for more than 140,000 homes across two states. I worked on acquisitions and developments in excess of 16,000 acres and in excess of $100M. As President, I managed all aspects of land entitlement and build partnerships with President of Taylor Woodrow Homes USA, VP Pulte Homes, American Homes, Vice President of Regions National Bank, AmSouth Bank, Bulter Homes. Show less

    • President / Board Member
      • Nov 2004 - Sep 2011

      Los Angeles, California, United States I regularly advised on the entirety of go-to-market strategy, P&L, hire/fire, product design, and development. Career Highlights: As president, I negotiated international and domestic contracts for sale and purchase of chattel and Real property exceeding 12,000 and 16,000 acres totaling more than $160 million, including vertical operations, design, and entitlement. The company had an international footprint. I worked with a fleet of more than nine lawyers and other state and municipal… Show more I regularly advised on the entirety of go-to-market strategy, P&L, hire/fire, product design, and development. Career Highlights: As president, I negotiated international and domestic contracts for sale and purchase of chattel and Real property exceeding 12,000 and 16,000 acres totaling more than $160 million, including vertical operations, design, and entitlement. The company had an international footprint. I worked with a fleet of more than nine lawyers and other state and municipal government officials to govern all aspects of transactions, including water rights, public transportation, DOT, architectural designs, banking, title, public hearings, etc. I successfully negotiated and wrote 165-page purchase/sell agreements, which included the purchase of real properties and six (6) operational entities. Show less

    • Regional Vice President of Sales
      • Mar 2001 - Nov 2003

      Los Angeles, California, United States As RVP, I oversaw P&L and field operations while maintaining and staffing three offices in the Western USA. Services included data centers - managed and unmanaged, connectivity up to OC48, metros, security and more. Career Highlights: I helped navigate and manage the West Coast Region successfully through 9/11 and subsequent bankruptcy during tumultuous times. Whereas most companies were exiting, Mr. Lelito actually grew revenues and customer base during a major telecommunication… Show more As RVP, I oversaw P&L and field operations while maintaining and staffing three offices in the Western USA. Services included data centers - managed and unmanaged, connectivity up to OC48, metros, security and more. Career Highlights: I helped navigate and manage the West Coast Region successfully through 9/11 and subsequent bankruptcy during tumultuous times. Whereas most companies were exiting, Mr. Lelito actually grew revenues and customer base during a major telecommunication industry contraction. Show less

    • Belgium
    • Vice President
      • Jan 2000 - Mar 2001

      Chicago, Illinois, United States As VP, I assigned the Internal and External Sales field techs, go-to-marketing, training, product support and development, member of the executive team in charge of company funding. Opened, maintained, and staffed four offices from coast to coast. Career Highlights: I was instrumental in securing and negotiating $180m VC investment, operations, staffing, training, onboarding, and wind-down during the tech market crash

    • Regional Manger / District Manager / Regional VP
      • Feb 1996 - Jan 2000

      Newport Beach, California, United States I was assigned and solely responsible for exponentially increasing responsibility for territory sales, field tech support, HR, full budget for 4 western states. Budgets including marketing & P&L responsibilities. Career Highlights: I boasted the President’s Club award for four years when BBN invented the Internet, email, digital certificates, IVRs - interactive voice routers, and encryption protocols. My time as Regional Manager surpassed all records reaching 124%, 167%, 312%, and… Show more I was assigned and solely responsible for exponentially increasing responsibility for territory sales, field tech support, HR, full budget for 4 western states. Budgets including marketing & P&L responsibilities. Career Highlights: I boasted the President’s Club award for four years when BBN invented the Internet, email, digital certificates, IVRs - interactive voice routers, and encryption protocols. My time as Regional Manager surpassed all records reaching 124%, 167%, 312%, and 429% of ever exponentially increasing quotas. My quota was more than 5-times that of any of my peers but that didn't discourage my production in the least. With the company being recognized for having the most profit, growth, gross revenue, and income per headcount, I was known for being one of the top 3% best-performing executives worldwide out of 255,000 others. Developed and designed the modern data center and predicted via published articles the upcoming tech paradigms including BLOBs, VOD (Netflix), and smartphones several years before the market. I was invited as a keynote speaker to many events with attendees up to 300 persons. I managed every increasing territory through three (3) acquisitions and IPO with a market capitalization of $1.5 billion. I also monitored P&L, marketing, field technicians, sales, and the whole operations. By intimately involved in some of the most significant transactions in the Internet space, I also supervised the design, building, and operating of Rockefeller's data center operations. Show less

    • United States
    • Software Development
    • 700 & Above Employee
    • Area Sales Manager
      • Jan 1992 - Jun 1994

      Minneapolis, Minnesota, United States I was an active manager responsible for territory revenues, sales support, and field tech support of Accounting Software including POS, Hospitality, HR & Payroll, GL, Inventory for mainframe, and midrange systems. Software modules ranged in the price of $60,000 to $500,000. Budgets including marketing & P&L responsibilities. Career Highlights: I boasted the President’s Club award highest grossing sales for 2 years worldwide, highest profit per territory worldwide, largest transaction… Show more I was an active manager responsible for territory revenues, sales support, and field tech support of Accounting Software including POS, Hospitality, HR & Payroll, GL, Inventory for mainframe, and midrange systems. Software modules ranged in the price of $60,000 to $500,000. Budgets including marketing & P&L responsibilities. Career Highlights: I boasted the President’s Club award highest grossing sales for 2 years worldwide, highest profit per territory worldwide, largest transaction worldwide, etc. Clients included LA Dodgers, Louis Vuitton, ABC Markets, Safeway Stores Inc. Treasure Chest Advertising, Ocean Pacific, Ford Motor, Maybeline, L'Oreal Paris, Wet Seal, Nestle, Carnation, Kawasaki, Honda. Territories of California and Hawaii. Show less

Education

  • San Diego State University-California State University
    Bachelor's degree, Engineering / Accounting / Economics
    1978 - 1982
  • University of Phoenix
    Master of Business Administration - MBA, Business Administration and Management, General
    1997 - 1999
  • California State University, Fullerton
    Associate of Arts - AA, Accounting and Finance
    1983 - 1984

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