Paula Pezutto

Analista de marketing at Informa Markets Brasil
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Contact Information
us****@****om
(386) 825-5501
Location
BR
Languages
  • Portuguese Native or bilingual proficiency
  • English Full professional proficiency

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Experience

    • Brazil
    • Advertising Services
    • 1 - 100 Employee
    • Analista de marketing
      • Apr 2022 - Present

      - Apoio e execução da jornada completa - desde o briefing até a entrega dos eventos do núcleo de A&B - Fispal Tecnologia & TecnoCarne. - Relacionamento com todas as equipes (designer, customer success, vendas, conteúdo, operações, show manager) para apoiar a criação e execução do planejamento de campanhas (ações de marketing, e-mails marketing, campanhas de mídia social para eventos do núcleo de A&B - Fispal Tecnologia & TecnoCarne). - Monitoramento e gerenciamento de mídias sociais. - Criação e atualização de relatórios de campanhas, sites, redes sociais. - Gerenciamento dos sites dos eventos - núcleo de A&B através do AEM. - Relacionamento com fornecedores e parceria do segmento da indústria.

    • Brazil
    • Advertising Services
    • Especialista em marketing digital
      • Jun 2020 - Present

      Proprietária. - Atendimento/Mentoria. - Criação de conteúdo. - Gerenciamento de Redes Sociais. - Planejamento de estratégias - Criação de campanhas. - Acompanhamento de resultados. Proprietária. - Atendimento/Mentoria. - Criação de conteúdo. - Gerenciamento de Redes Sociais. - Planejamento de estratégias - Criação de campanhas. - Acompanhamento de resultados.

    • Analista de marketing - Eventos
      • Apr 2021 - Apr 2022

      - Planejamento, organização, produção e acompanhamento de todos os projetos e eventos da Associação – Convenções, eventos de relacionamento, APAS Show, eventos institucionais, etc. . Preparação e controle do orçamento e cronograma de cada evento ou ação através de planilhas e dentro dos sistemas da APAS. - Preparação de relatórios de status e avaliações de cada evento ou projeto para as lideranças da APAS. - Realizar a gestão e entendimento de todas as ações com as áreas internas, agências e fornecedores. - Manter contato com diversas áreas para a estruturação dos eventos e outros projetos destinados. - Análise e acompanhamento dos indicadores estratégicos da divisão. - Levantamento de informações e analisar os indicadores estratégicos e resultados das ações executadas. - Implantação de melhorias por meio de análises do pós-evento, para aperfeiçoamento dos outros projetos.

    • Events Services
    • 300 - 400 Employee
    • Marketing Analyst
      • Jan 2018 - Jun 2020

      - Responsible for the digital marketing of trade shows such as FIT 0/16 - Pueri Expo, ANUTEC BRAZIL, ANUFOOD Brazil and WellFood Summit . - Management of social media/websites and campaign strategies (Google Ads, Analytics, SEO) - Responsible for creating e-mail marketing pieces, bank analysis, segmentation (Dinamize) - Interface with the digital agency - Results analysis and report management - Support to Project Manager in the execution of marketing actions - Perform promotional activities to attract exhibitors, visitors to fairs and conferences - Responsible for partnerships, institutional exchanges/agreements with specialized media and industry associations.

    • Brazil
    • Advertising Services
    • 1 - 100 Employee
    • Marketing Analyst
      • Mar 2017 - Dec 2017

      - Responsible for the digital marketing of trade fairs such as; Fispal Tecnologia 2017 and Complexo Fispal Food 2017. - Management of social networks, websites, blogs. - Responsible for creating e-mail marketing pieces, bank analysis, segmentation (Dinamize). - Experience in website development (AEM - Adobe). - Responsible for partnerships, institutional exchanges/agreements with specialized media. - Monitoring of marketing actions with the exhibitors. - Responsible for the digital marketing of trade fairs such as; Fispal Tecnologia 2017 and Complexo Fispal Food 2017. - Management of social networks, websites, blogs. - Responsible for creating e-mail marketing pieces, bank analysis, segmentation (Dinamize). - Experience in website development (AEM - Adobe). - Responsible for partnerships, institutional exchanges/agreements with specialized media. - Monitoring of marketing actions with the exhibitors.

    • Hospitality
    • 1 - 100 Employee
    • Events Management, Membership & Business Development Intern
      • Feb 2016 - Dec 2016

      Supporting the Events Manager and the Membership & Business Development Manager. Supporting the Events Manager and the Membership & Business Development Manager.

    • Australia
    • Spectator Sports
    • 1 - 100 Employee
    • Events Management
      • Sep 2015 - Nov 2015

      Position assisting the Corporate Sales Manager. Position assisting the Corporate Sales Manager.

    • Brazil
    • Advertising Services
    • 1 - 100 Employee
    • Account Executive
      • Feb 2012 - Feb 2013

      - Responsible for all event customer service in the agency's entertainment portfolio. - Elaboration of contracts, operational, logistics, planning and production of the event (itinerant events in the largest shopping centers in Brazil). - Interface between service and creation. - Preparation and presentation of entertainment projects. Main jobs: Exploration 2011 | 2012 Discovery Kids. 1, 2, 3 and JÁ! Discovery Kids. Arena Discovery Home & Health, SpongeBob Arena - Nickelodeon, Beyblade Arena - Hasbro, Annual Meeting with the Clinic Staff, Edmundo Vasconcelos Hospital Complex, CONSUL Project - Whirpool and SindTêxtil Meeting - 80 Years.

    • Brazil
    • Entertainment Providers
    • 1 - 100 Employee
    • Events Coordinator
      • Dec 2008 - Jan 2012

      - Responsible for the entire customer experience process; from pre-attendance, negotiation, operational, detailing and service options and post-attendance, in corporate and institutional events, product launches, cultural events, seminars and get-togethers, held at home, such as; HSBC Bank Sustainability Event, Annual Meeting American Express, I Meeting EACC Daiichi Sankyo - 2012, Experience Club 2010 - VISA. - Creation of specialized menus.- Responsible for the service with the producer of each artist, from the negotiation to the accompaniment in all the production of the show. Dressing room organization, ticket control (pre-sale and post-sale) and guests. Brazilian artists; Maria Rita Tour - Samba Meu, Milton Nascimento Tour, Maria Gadu, Luiza Possi.

    • Assistente de planejamento de eventos - Tom Jazz
      • Dec 2007 - Dec 2008

      - Acompanhamento e gerenciamento dos eventos junto a área de eventos do Grupo Tom Brasil- Acompanhamento do pré, durante e pós evento realizados no espaço.- Relacionamento junto aos artistas - organização de camarins, listas de convites, acessos a casa, controle de ingressos (pré-venda e pós-venda) e convidados. Artistas como, Maria Rita Tour – Samba Meu, Milton Nascimento Tour, Maria Gadu, Luiza Possi.

    • Atendimento - Tom Jazz
      • Jan 2006 - Dec 2007

      - Atendimento aos clientes para eventos e shows da casa.- Acompanhamento dos eventos corporativos.- Responsável pelo atendimento de fornecedores.- Controle de ingressos (pré e pós vendas).- Gerenciamento do site de venda de ingressos.- Controle de estoque de A&B.- Relacionamento com produtores/artistas da casa.

    • United States
    • Warehousing
    • 1 - 100 Employee
    • Marketing Assistant
      • Nov 2006 - Apr 2010

      - Management of the logistical operations of sending magazines and gifts to a specific portfolio of clients, such as; KAZA Magazine, Golf Magazine, Editora Abril, involving all stages of the process, from the sending of the material, distribution, until the arrival to the client. Control through CRM. - Responsible for assembling a check list for each customer, monitoring the handling process, distribution process, accountability and claim control. - Management of the logistical operations of sending magazines and gifts to a specific portfolio of clients, such as; KAZA Magazine, Golf Magazine, Editora Abril, involving all stages of the process, from the sending of the material, distribution, until the arrival to the client. Control through CRM. - Responsible for assembling a check list for each customer, monitoring the handling process, distribution process, accountability and claim control.

Education

  • Universidade de Mogi das Cruzes
    Marketing, Marketing
    2017 - 2020
  • Australian Institute of Commerce and Technology
    Certificate IV in Leadership and Management, Business Administration and Management, General
    2016 - 2016
  • West Australian Institute of Further Studies
    Certificate IV in Business, Business Administration and Management, General
    2015 - 2015
  • Milner Internation School of English
    First Certificate of English - Cambridge
    2014 - 2014
  • Universidade Anhembi Morumbi
    Relações Públicas, Publicidade e Comunicação Aplicada, Publicidade e Propaganda
    2000 - 2004

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