Paula Pezutto
Analista de marketing at Informa Markets Brasil- Claim this Profile
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Portuguese Native or bilingual proficiency
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English Full professional proficiency
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Bio
Experience
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Informa Markets Brasil
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Brazil
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Advertising Services
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1 - 100 Employee
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Analista de marketing
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Apr 2022 - Present
- Apoio e execução da jornada completa - desde o briefing até a entrega dos eventos do núcleo de A&B - Fispal Tecnologia & TecnoCarne. - Relacionamento com todas as equipes (designer, customer success, vendas, conteúdo, operações, show manager) para apoiar a criação e execução do planejamento de campanhas (ações de marketing, e-mails marketing, campanhas de mídia social para eventos do núcleo de A&B - Fispal Tecnologia & TecnoCarne). - Monitoramento e gerenciamento de mídias sociais. - Criação e atualização de relatórios de campanhas, sites, redes sociais. - Gerenciamento dos sites dos eventos - núcleo de A&B através do AEM. - Relacionamento com fornecedores e parceria do segmento da indústria.
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PP2U Social Media
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Brazil
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Advertising Services
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Especialista em marketing digital
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Jun 2020 - Present
Proprietária. - Atendimento/Mentoria. - Criação de conteúdo. - Gerenciamento de Redes Sociais. - Planejamento de estratégias - Criação de campanhas. - Acompanhamento de resultados. Proprietária. - Atendimento/Mentoria. - Criação de conteúdo. - Gerenciamento de Redes Sociais. - Planejamento de estratégias - Criação de campanhas. - Acompanhamento de resultados.
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APAS - Associação Paulista de Supermercados
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São Paulo, São Paulo, Brasil
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Analista de marketing - Eventos
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Apr 2021 - Apr 2022
- Planejamento, organização, produção e acompanhamento de todos os projetos e eventos da Associação – Convenções, eventos de relacionamento, APAS Show, eventos institucionais, etc. . Preparação e controle do orçamento e cronograma de cada evento ou ação através de planilhas e dentro dos sistemas da APAS. - Preparação de relatórios de status e avaliações de cada evento ou projeto para as lideranças da APAS. - Realizar a gestão e entendimento de todas as ações com as áreas internas, agências e fornecedores. - Manter contato com diversas áreas para a estruturação dos eventos e outros projetos destinados. - Análise e acompanhamento dos indicadores estratégicos da divisão. - Levantamento de informações e analisar os indicadores estratégicos e resultados das ações executadas. - Implantação de melhorias por meio de análises do pós-evento, para aperfeiçoamento dos outros projetos.
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Koelnmesse GmbH
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Events Services
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300 - 400 Employee
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Marketing Analyst
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Jan 2018 - Jun 2020
- Responsible for the digital marketing of trade shows such as FIT 0/16 - Pueri Expo, ANUTEC BRAZIL, ANUFOOD Brazil and WellFood Summit . - Management of social media/websites and campaign strategies (Google Ads, Analytics, SEO) - Responsible for creating e-mail marketing pieces, bank analysis, segmentation (Dinamize) - Interface with the digital agency - Results analysis and report management - Support to Project Manager in the execution of marketing actions - Perform promotional activities to attract exhibitors, visitors to fairs and conferences - Responsible for partnerships, institutional exchanges/agreements with specialized media and industry associations.
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Informa Markets Brasil
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Brazil
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Advertising Services
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1 - 100 Employee
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Marketing Analyst
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Mar 2017 - Dec 2017
- Responsible for the digital marketing of trade fairs such as; Fispal Tecnologia 2017 and Complexo Fispal Food 2017. - Management of social networks, websites, blogs. - Responsible for creating e-mail marketing pieces, bank analysis, segmentation (Dinamize). - Experience in website development (AEM - Adobe). - Responsible for partnerships, institutional exchanges/agreements with specialized media. - Monitoring of marketing actions with the exhibitors. - Responsible for the digital marketing of trade fairs such as; Fispal Tecnologia 2017 and Complexo Fispal Food 2017. - Management of social networks, websites, blogs. - Responsible for creating e-mail marketing pieces, bank analysis, segmentation (Dinamize). - Experience in website development (AEM - Adobe). - Responsible for partnerships, institutional exchanges/agreements with specialized media. - Monitoring of marketing actions with the exhibitors.
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The Western Australian Club Inc.
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Hospitality
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1 - 100 Employee
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Events Management, Membership & Business Development Intern
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Feb 2016 - Dec 2016
Supporting the Events Manager and the Membership & Business Development Manager. Supporting the Events Manager and the Membership & Business Development Manager.
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Perth Glory Football Club
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Australia
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Spectator Sports
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1 - 100 Employee
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Events Management
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Sep 2015 - Nov 2015
Position assisting the Corporate Sales Manager. Position assisting the Corporate Sales Manager.
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BYSide Group
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Brazil
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Advertising Services
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1 - 100 Employee
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Account Executive
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Feb 2012 - Feb 2013
- Responsible for all event customer service in the agency's entertainment portfolio. - Elaboration of contracts, operational, logistics, planning and production of the event (itinerant events in the largest shopping centers in Brazil). - Interface between service and creation. - Preparation and presentation of entertainment projects. Main jobs: Exploration 2011 | 2012 Discovery Kids. 1, 2, 3 and JÁ! Discovery Kids. Arena Discovery Home & Health, SpongeBob Arena - Nickelodeon, Beyblade Arena - Hasbro, Annual Meeting with the Clinic Staff, Edmundo Vasconcelos Hospital Complex, CONSUL Project - Whirpool and SindTêxtil Meeting - 80 Years.
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Grupo Tom Brasil (Tokio Marine Hall)
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Brazil
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Entertainment Providers
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1 - 100 Employee
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Events Coordinator
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Dec 2008 - Jan 2012
- Responsible for the entire customer experience process; from pre-attendance, negotiation, operational, detailing and service options and post-attendance, in corporate and institutional events, product launches, cultural events, seminars and get-togethers, held at home, such as; HSBC Bank Sustainability Event, Annual Meeting American Express, I Meeting EACC Daiichi Sankyo - 2012, Experience Club 2010 - VISA. - Creation of specialized menus.- Responsible for the service with the producer of each artist, from the negotiation to the accompaniment in all the production of the show. Dressing room organization, ticket control (pre-sale and post-sale) and guests. Brazilian artists; Maria Rita Tour - Samba Meu, Milton Nascimento Tour, Maria Gadu, Luiza Possi.
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Assistente de planejamento de eventos - Tom Jazz
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Dec 2007 - Dec 2008
- Acompanhamento e gerenciamento dos eventos junto a área de eventos do Grupo Tom Brasil- Acompanhamento do pré, durante e pós evento realizados no espaço.- Relacionamento junto aos artistas - organização de camarins, listas de convites, acessos a casa, controle de ingressos (pré-venda e pós-venda) e convidados. Artistas como, Maria Rita Tour – Samba Meu, Milton Nascimento Tour, Maria Gadu, Luiza Possi.
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Atendimento - Tom Jazz
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Jan 2006 - Dec 2007
- Atendimento aos clientes para eventos e shows da casa.- Acompanhamento dos eventos corporativos.- Responsável pelo atendimento de fornecedores.- Controle de ingressos (pré e pós vendas).- Gerenciamento do site de venda de ingressos.- Controle de estoque de A&B.- Relacionamento com produtores/artistas da casa.
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Door to Door Storage, Inc.
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United States
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Warehousing
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1 - 100 Employee
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Marketing Assistant
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Nov 2006 - Apr 2010
- Management of the logistical operations of sending magazines and gifts to a specific portfolio of clients, such as; KAZA Magazine, Golf Magazine, Editora Abril, involving all stages of the process, from the sending of the material, distribution, until the arrival to the client. Control through CRM. - Responsible for assembling a check list for each customer, monitoring the handling process, distribution process, accountability and claim control. - Management of the logistical operations of sending magazines and gifts to a specific portfolio of clients, such as; KAZA Magazine, Golf Magazine, Editora Abril, involving all stages of the process, from the sending of the material, distribution, until the arrival to the client. Control through CRM. - Responsible for assembling a check list for each customer, monitoring the handling process, distribution process, accountability and claim control.
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Education
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Universidade de Mogi das Cruzes
Marketing, Marketing -
Australian Institute of Commerce and Technology
Certificate IV in Leadership and Management, Business Administration and Management, General -
West Australian Institute of Further Studies
Certificate IV in Business, Business Administration and Management, General -
Milner Internation School of English
First Certificate of English - Cambridge -
Universidade Anhembi Morumbi
Relações Públicas, Publicidade e Comunicação Aplicada, Publicidade e Propaganda