Bailey Bowers
Social Lead, WhatsApp Business at WhatsApp- Claim this Profile
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English 母语
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Spanish 中高级 (商务会话)
Topline Score
Bio
Experience
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WhatsApp
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United States
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Software Development
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700 & Above Employee
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Social Lead, WhatsApp Business
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2022 年 10 月 - - 至今
Develop foundational social media strategy for WhatsApp for Business that will streamline communications to our Enterprise, SMB, and Developer audiences. Work with WhatsApp Consumer teams as well as Meta's Global Business Marketing teams to ensure that WhatsApp for Business is seamlessly integrated into larger company objectives. Develop foundational social media strategy for WhatsApp for Business that will streamline communications to our Enterprise, SMB, and Developer audiences. Work with WhatsApp Consumer teams as well as Meta's Global Business Marketing teams to ensure that WhatsApp for Business is seamlessly integrated into larger company objectives.
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Havas Chicago
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United States
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Advertising Services
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1 - 100 Employee
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Social Media Account Supervisor
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2021 年 6 月 - 2022 年 10 月
Supervise the concepting and execution of cross-platform social media campaign strategies for Coke, Diet Coke, Fanta, and vitaminwater.- Ensure brand priorities and voice are adhered to in day-to-day social content and within larger cross-departmental workstreams.- Develop and execute social content strategies across platforms like Instagram, Twitter, Twitch, Facebook, and TikTok for maximum engagement. - Oversee pre-production process for content shoots and attend on the ground on behalf of the client and social team.- Execute global campaigns for massive brand initiatives like Coca Cola Holiday and Fanta “It’s a Thing.”- Develop brand loyalist programs such as “Club Diet Coke” and vitaminwater #wetfam to fuel fandom, provide data capture, and increase engagement.
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WarnerMedia
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United States
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Entertainment Providers
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700 & Above Employee
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Social Media Marketing Manager
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2017 年 7 月 - 2021 年 6 月
Manage social and digital presence for the TNT, tbs, and truTV linear network portfolios, as well as the HBO Max streaming platform portfolio; Coordinate with producers, talent, marketing, media, and PR to strategize content across platforms and further enhance the WarnerMedia brands. Manage social and digital presence for the TNT, tbs, and truTV linear network portfolios, as well as the HBO Max streaming platform portfolio; Coordinate with producers, talent, marketing, media, and PR to strategize content across platforms and further enhance the WarnerMedia brands.
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BBDO Atlanta
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United States
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Advertising Services
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100 - 200 Employee
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Account Coordinator
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2015 年 7 月 - 2017 年 7 月
Manage clients and oversee creative production for the central and west regions of AT&T;Correspond with media partners and clients regarding creative units, deadlines, and strategic implementation. Manage clients and oversee creative production for the central and west regions of AT&T;Correspond with media partners and clients regarding creative units, deadlines, and strategic implementation.
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Brian Boger Law Offices
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United States
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Public Relations and Communications Services
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Legal Courier
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2012 年 11 月 - 2015 年 7 月
Manage delivery and mail correspondence of important legal documents in accordance with rigid deadlines. Manage delivery and mail correspondence of important legal documents in accordance with rigid deadlines.
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AEG Presents
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Entertainment Providers
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700 & Above Employee
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Marketing Intern
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2014 年 6 月 - 2014 年 8 月
Manage the company's social media presence and marketing of upcoming events, as well as maintaining relationships with advertisers and agents. Manage the company's social media presence and marketing of upcoming events, as well as maintaining relationships with advertisers and agents.
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Education
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University of South Carolina-Columbia
Bachelor’s Degree, Business Administration, Management and Operations