Experience

IDCUBE

• India
• Information Technology & Services
• 1 - 100 Employee

• Sr. Product Manager

  • May 2023 - Present

  Working on AI and Cloud based products and solutions Working on AI and Cloud based products and solutions



Securico Electronics India Limited

• India
• Security and Investigations
• 1 - 100 Employee

• Head Product & Business Strategy

  • Jun 2019 - Aug 2023

  Managing an loT-based SAAS (Security as a Service) product that was built from scratch and successfully launched into the market.Handling P/L and having complete business ownership, acting as the ‘CEO of the Product'.The Product is being used by top corporates of the country (Titan,Tanishq , Eye-Plus, World of Titan, Tata Hitachi, Senco Jewellers,Uniqlo, Zomato, Dabur etc.)Handling a team of 2 executives, 1 marketing manager and 1 telecaller to generate a revenue of Rs.2.5Cr per year.Complete ownership of the assigned business,including product management, revenue generation, marketing, branding, etc.Constantly monitoring product decisions, pricing policy, channel mix, sales and marketing plan to improve gross margin levels. Show less

• Manager- Product & Business Strategy

  • May 2016 - Sep 2019

  End-to-end responsibility for defining product features and creatingproduct requirement documents.§ Worked tirelessly for over a year to set up a Central MonitoringStation for the monitoring of the data received from loT basedsensors.§ Understanding the requirements, helping to define a product visionand strategy, and also working with a team of world-class engineersto execute it.§ Undertake studies and understand consumer behavior throughmarket surveys, industry projection and trends and use these todefine product features and roadmap.§ Assesses market competition by comparing the company product tocompetitor’s products. Show less

• Product Marketing Manager

  • Sep 2011 - Apr 2016

  Managed the entire product life cycle of Stand Alone AutomationProducts (Video Door Phones & Motion Sensors).§ Responsible to increase the product sales in the channel verticalwhich Included over 3500 system integrators and nationaldistributors ( ADI, a Honeywell company).§ Increased the sales of Video door Phones from 3-5 units per month tomore than 1500 pcs per month.§ Handled the overall Marketing Strategy of the Organization.§ Handled various ATL (TV advertising on Zee News) and BTL activities(Industry trade shows, events, canopy activities etc.)§ Planned various product launches from start to finish includingmarket research, product messaging, content and launchannouncements.§ Accountable for all content marketing initiatives to drive traffic,engagement, leads, that deliver sales and customer retention.§ Responsible for delivering effective content marketing strategy andeditorial plan.§ Researching trending keywords and topics and propose relevantblogs and thought-leadership articles.§ Create and write product content such as case studies, videos,website copy, blog posts, thought-leadership articles and more. Show less



Smart Capital Investment Solutions

• Delhi, India

• Sales Manager

  • Mar 2009 - May 2011

  § Sold Insurance Products § Sold Insurance Products



ICICI Lombard

• India
• Insurance
• 700 & Above Employee

• Manager

  • Sep 2008 - Mar 2009

  Sold General Insurance Products Sold General Insurance Products