Tran Thi Hong Nhung
Senior Product Marketing – Fintech & Ecommerce domain at VNLIFE- Claim this Profile
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Vietnamese Native or bilingual proficiency
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English Full professional proficiency
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French Elementary proficiency
Topline Score
Bio
Credentials
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Marketing Foundation
Tomorrow Marketers AcademyApr, 2022- Nov, 2024 -
Product Marketing Foundations
LinkedIn
Experience
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VNLIFE
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Vietnam
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IT Services and IT Consulting
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1 - 100 Employee
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Senior Product Marketing – Fintech & Ecommerce domain
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Aug 2022 - Present
• Develop campaign planning for VNPAYQR, VNPAY E-wallet by conducting competitive landscape analysis, define customer persona, tailor message and promotion schemes by user segmentation. • Work closely with Product team to build product demo video production, UAT testing. • Continuously boosted the enhancement of user experience and features development. • Develop campaign planning for VNPAYQR, VNPAY E-wallet by conducting competitive landscape analysis, define customer persona, tailor message and promotion schemes by user segmentation. • Work closely with Product team to build product demo video production, UAT testing. • Continuously boosted the enhancement of user experience and features development.
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Diva Petcare JSC
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Ho Chi Minh City, Vietnam
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Co-founder, Marketing Lead
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Jun 2021 - Present
Our company aims to become the leading provider of premium hygiene, beauty-care, pet well-being products, as well as leisure services for pets & pet lovers in Vietnam & South East Asia. Our mission is to spread love for pets, raise awareness about proper pet care and bring the happiest life to all pets. In order to complete these missions, we are constantly developing and providing products with the highest quality, ensuring pets would be safe, clean, well-smelling and healthy, meanwhile providing inclusive love and recreation solutions for pet lovers. • Own brand marketing planning and manage execution: develop brand documents including brand identity, brand storytelling, mascot, PR events, • Product marketing: lead 5 new product launch campaigns, build content strategy, packaging design. • Own digital marketing planning & manage execution: social media content, run and improve digital ads performance. • Conduct market research, consumer behavior research to understand customer insights: in-depth interview with 20 pet owners, on-desk research with 93 participants.
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Otoman Co., Ltd
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Ho Chi Minh City, Vietnam
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Product Marketing
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Jan 2023 - Present
Otoman is a media start up specialized in technology and technical news of automotive industry. • Prepare for app launching: TVC production, product communications plan. Otoman is a media start up specialized in technology and technical news of automotive industry. • Prepare for app launching: TVC production, product communications plan.
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BAYA
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Vietnam
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Furniture and Home Furnishings Manufacturing
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Senior Marketing Executive
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Apr 2021 - Jul 2021
• Assisted marketing director in all marketing activities: brand communication, loyalty program, new product launching, campaign performance & annual campaign plan. • Coordinated with digital marketing to maximize marketing activities. Conducted customer experience survey for digital transformation strategy. Key achievements: Initiated promotion scheme for loyalty program to drive store visitation that resulted in the highest store traffic after 6 months launched, 4-fold increase compared to average number of the previous month.
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AB InBev Southeast Asia
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Vietnam
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Food and Beverage Manufacturing
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1 - 100 Employee
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Regional Trade Marketing Supervisor
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Sep 2020 - Feb 2021
• Managed, optimized & restructured regional trade marketing team of 10 members.• Led the implementation of BTL execution in Central Vietnam including: loyalty programs, activation, POSM and consumer promotion across on trade and off trade channel.• Planned and controlled budget efficiently within cascaded resources.• Worked closely with Sales team to develop and finalize promotions to increase sales.Key achievements:Highest volume contributing region with 50% volume share nationwide and the most active region in trade programs promotion schemes with 39% new POS penetration during Tet 2021 campaign.
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Trade Programs Executive - Trade Marketing
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Jun 2018 - Sep 2020
- Established standard of procedures deployed and optimized performance on nationwide scale 4 long-term technology-based trade programs to engage and maintain long-term relationships with retailers: digital loyalty program for on trade(app-in-app) digital incentivize program (mobile app) and telesales.- Led the product development and implementation, continuously boosted the enhancement of user experience and function development.- Monitored content plan for program communications, actively proposed promotion and engagement schemes.- Managed project and worked with related stakeholders (IT, Marketing, Zalo team) to build wireframe, UI/UX design, UAT testing, bugs fixing.- Monitored and understood market research, consumer behavior research, retail audit data and provided recommendations of promotion schemes and solutions for business. - Analyzed trade programs efficiency reports (user acquisition, active/inactive usage, redemption, volume, distribution, frequency, loyalty).Key achievements:- Bronze winner of MMA Smarties Vietnam 2021 for mobile app category with the result of having reached 87% app usage, 85% retailers increasing sales volume per month, 87% retailers placing orders, and 66% retailers repeating orders by 3 months after implementation.- Deployed visibility program to 135 traditional trade retailers nationwide, 100% of which have seen volume uplift after 3 months.
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Panasonic System Networks Vietnam ( PSNV)
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Vietnam
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Appliances, Electrical, and Electronics Manufacturing
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1 - 100 Employee
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Cost Accountant
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May 2017 - Jun 2018
- Cost management: Calculated selling price, analyzed the changing of material cost & price of all product categories and gave recommendations based on which pricing strategy is made. - Conducted price forecast, manufacturing efficiency report and made recommendations. - Cost management: Calculated selling price, analyzed the changing of material cost & price of all product categories and gave recommendations based on which pricing strategy is made. - Conducted price forecast, manufacturing efficiency report and made recommendations.
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MegaMedia Vietnam
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Vietnam
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Broadcast Media Production and Distribution
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1 - 100 Employee
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Management Accountant
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Nov 2016 - Apr 2017
- Supported Chief Accountant of a company specializes in making advertising and programs production on the radio with recording transactions and calculating cost of programs. - Followed up with sales performance and gave recommendation for Board of Director's decision making about account management strategy. - Supported Chief Accountant of a company specializes in making advertising and programs production on the radio with recording transactions and calculating cost of programs. - Followed up with sales performance and gave recommendation for Board of Director's decision making about account management strategy.
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Audencia
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France
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Higher Education
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300 - 400 Employee
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MBA in Responsible Management
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Sep 2015 - Nov 2016
Audencia is among 0.5% of business schools in the world accredited by EQUIS, AACSB and AMBA. Triple accreditation. Audencia is often ranked in the top 10 business schools in France (From Wikipedia) This MBA was ranked 58th in the MBA ranking 2018 by CNN expansion and 90th in the world by The Economist (October 2018) Audencia is among 0.5% of business schools in the world accredited by EQUIS, AACSB and AMBA. Triple accreditation. Audencia is often ranked in the top 10 business schools in France (From Wikipedia) This MBA was ranked 58th in the MBA ranking 2018 by CNN expansion and 90th in the world by The Economist (October 2018)
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ANZ
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Australia
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Banking
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700 & Above Employee
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Business Development Officer
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May 2015 - Aug 2015
- Developed business strategies and planned to ensure the targeted revenue, found new-to-bank customers for Credit card account opening and cross-sold other banking products such as personal loans, salary accounts, mortgage and insurance. - Maintained and took care of customers relationship. - Developed business strategies and planned to ensure the targeted revenue, found new-to-bank customers for Credit card account opening and cross-sold other banking products such as personal loans, salary accounts, mortgage and insurance. - Maintained and took care of customers relationship.
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Education
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2015 - 2016
Audencia Business School
Master of Business Administration (MBA), Business Administration in Responsible Management -
2014 - 2015
French-Vietnamese Center for Management Education (CFVG)
Master of Business Administration (MBA), Business Administration and Management, General -
2010 - 2014
National Economics University (Vietnam)
Bachelor of Accounting, Accounting
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