Experience

Muckle Media - a certified B-Corp

• United Kingdom
• Public Relations and Communications Services
• 1 - 100 Employee

• Director

  • Nov 2021 - Present

• Head of Lifestyle PR

  • Jun 2021 - Nov 2021

  Edinburgh, Scotland, United Kingdom

• Account Director

  • Nov 2018 - Jun 2021

  Edinburgh, United Kingdom



Talking Canvas

• Account Director

  • Oct 2017 - Oct 2018

  Edinburgh, United Kingdom Upon joining Talking Canvas I quickly proved myself to be an invaluable member of the team, receiving acknowledgement and praise from clients due to the high quality work I produced, and results secured. As Account Director I lead on several accounts, working across all day-to-day activity, from cuttings, copywriting, media relations, blogger and influencer engagement, social media content creation, drafting award submissions, event planning and support, database management, press trips,… Show more Upon joining Talking Canvas I quickly proved myself to be an invaluable member of the team, receiving acknowledgement and praise from clients due to the high quality work I produced, and results secured. As Account Director I lead on several accounts, working across all day-to-day activity, from cuttings, copywriting, media relations, blogger and influencer engagement, social media content creation, drafting award submissions, event planning and support, database management, press trips, and newsletter content creation and development. Due to the small team make-up of the organisation, I was heavily involved in all aspects of every account. In my role I also provided strategic support to clients, created content and PR plans to support both ongoing activity and key product launches or campaigns. Working closely with each client to identify key objectives, I created monthly, quarterly and annual reports outlining achievements and return on investment for all activity, from social media through to media relations. I played a key role in securing new business for the organisation, from introductory meetings through to proposal writing and pitching. Show less



FDAMH Training Academy

• Marketing and Promotions Officer

  • Dec 2016 - Oct 2017

  Falkirk, United Kingdom During my time with FDAMH Training Academy I provided PR, marketing, copywriting, event management and social media support to both Falkirk's Mental Health Association (FDAMH) and FDAMH Training Academy. I also took on a business development role to grow FDAMH Training Academy through attendance at exhibitions, pitching and securing new business, attending networking and industry events, and through traditional PR and marketing activity Working with the Training Academy manager, I… Show more During my time with FDAMH Training Academy I provided PR, marketing, copywriting, event management and social media support to both Falkirk's Mental Health Association (FDAMH) and FDAMH Training Academy. I also took on a business development role to grow FDAMH Training Academy through attendance at exhibitions, pitching and securing new business, attending networking and industry events, and through traditional PR and marketing activity Working with the Training Academy manager, I created a business plan and took charge of budgets and forecasting, with aim of growing the organisation. Demonstrating my creative abilities and copywriting skills, I created and designed the FDAMH annual report and played a leading role in organising the launch event. On an ongoing basis I created website content, updated the website and analysed traffic and results, and managed Eventbrite for all events and training courses. Show less



Muckle Media - a certified B-Corp

• United Kingdom
• Public Relations and Communications Services
• 1 - 100 Employee

• Senior Account Manager

  • Nov 2016 - Dec 2016

  Edinburgh Since joining Muckle Media in April 2015 as a Senior Account Executive, I was quickly promoted to Account Manager within three months, before being promoted to Senior Account Manager. During my time at Muckle Media I managed and lead on several accounts in the Edinburgh office, training staff at both an Account Executive and intern level. During this time I was also offered and accepted the position of Chair of the PRCA NextGen Scotland Group, through which I work with… Show more Since joining Muckle Media in April 2015 as a Senior Account Executive, I was quickly promoted to Account Manager within three months, before being promoted to Senior Account Manager. During my time at Muckle Media I managed and lead on several accounts in the Edinburgh office, training staff at both an Account Executive and intern level. During this time I was also offered and accepted the position of Chair of the PRCA NextGen Scotland Group, through which I work with practitioners from student level through to Senior Account Manager, hosting and managing various events and encouraging networking at all levels. I was also shortlisted for both the Rising Star of the Year award at the PRCA DARE awards, and Outstanding Young Communicator at the CIPR Awards. Key achievements: - I managed several accounts on a daily basis, working closely with clients to deliver outcomes to suit their company goals - I increased my knowledge across various sectors of public relations, and enhanced my contacts with journalists and clients alike - I took on a vital role within new business - attending new business pitches and writing several tender documents - I established a good rapport with other practitioners at a similar level, and have helped to develop a network of PR practitioners who work together to help one another - I built on the skills I learned at The BIG Partnership and have been praised on my writing, speaking and strategic skills by clients and fellow practitioners alike - I was shortlisted for industry awards both on a personal basis and through my work as a team at Muckle Media

• Account Manager

  • Jul 2015 - Dec 2016

  Edinburgh, United Kingdom

• Senior Account Executive

  • Apr 2015 - Jul 2015

  Edinburgh, United Kingdom



BIG Partnership

• United Kingdom
• Public Relations and Communications Services
• 1 - 100 Employee

• Senior Account Executive

  • Dec 2014 - Mar 2015

  Edinburgh, United Kingdom Over the course of my employment with BIG I learned the importance of developing and maintaining effective relationships with clients, contacts and colleagues and, in doing so, considerably advanced my people, planning and organisational skills. Building on my experience as an Account Executive, I managed an events based account on my own and took the lead on tourism, charity and drinks based accounts. I was also responsible for managing an Account Executive and, in doing so, was… Show more Over the course of my employment with BIG I learned the importance of developing and maintaining effective relationships with clients, contacts and colleagues and, in doing so, considerably advanced my people, planning and organisational skills. Building on my experience as an Account Executive, I managed an events based account on my own and took the lead on tourism, charity and drinks based accounts. I was also responsible for managing an Account Executive and, in doing so, was successful in enhancing the individual as a public relations and communications professional which has benefited the individual, the team and the organisation. Key achievements: - I built up a good rapport with clients and media contacts, and impressed clients with my writing and creative skills. - I utilised my communication skills to follow up leads and ensure these turn into stories and/or event attendance for clients and developed a bank of useful media contacts. - Through working on various clients’ social media accounts, I honed my writing skills for social channels, and more fully appreciate the importance of writing for a specific audience. - I worked as an individual and as part of a team to organise a number of events and press trips. - I developed my evaluation skills in order to present results to clients in a concise and informative manner. - I enhanced my IT skills in a number of crucial areas such as Microsoft Word, Excel, Powerpoint as well as useful tools such as Gorkana and Factiva.

• Account Executive

  • Feb 2013 - Dec 2014

  Edinburgh, United Kingdom