Experience

Pebble Beach Resorts

• United States
• Hospitality
• 500 - 600 Employee

• Email & Web Marketing Manager

  • Aug 2021 - Present



Isagenix

• United States
• Wellness and Fitness Services
• 700 & Above Employee

• Digital Marketing Specialist | Salesforce Marketing Cloud

  • Jun 2018 - Aug 2021

  • Maintain expert-level skills in Salesforce Marketing Cloud and email strategy.• Manage domestic and global email communications for 14 different markets and support over 20 languages.• Work cross-functionally with various teams including Design, Copy Writing, and Marketing Communications to develop, strategize, and improve email campaigns.• A/B test, track and report on ad hoc emails, marketing campaigns, automations and journeys.• Use SQL and other Marketing Cloud queries (AmpScript) to build and segment audiences.• Found and brought in a new email design tool to improve design, device optimization, inboxing, and functionality of emails while simplifying internal processes.

• Marketing Communications Project Coordinator II

  • Oct 2017 - Jun 2018

  • Managed 20-30 email and website communication projects weekly from start to finish.• Lead cross-departmental planning meetings to strategize, develop and deliver premier marketing campaigns.• Managed day-to-day digital operations, audience selection, delivery management, testing, reporting and optimization.• Adopted new digital software, ensured programs assimilated with existing systems, and lead team in training.

• Sales Program Coordinator I

  • Nov 2016 - Oct 2017

  • Oversaw program's internal and external communications (print, digital, and event scripts).• Managed team's social media accounts.



Arizona Golf Vacations

• Freelance Writer

  • Sep 2011 - Jul 2018

  • Wrote golf destination, news and course review articles for arizonagolfvacations.com. • Wrote golf destination, news and course review articles for arizonagolfvacations.com.



The Arizona Republic | azcentral.com | La Voz

• United States
• Newspaper Publishing
• 300 - 400 Employee

• Features Online Producer

  • Jan 2015 - Nov 2016

  • Produce and publish stories, quizzes, maps, galleries, video and infographics for food and dining and other channels in Features center using internal CMS.• Manage social media accounts for Features department.• Track analytics using Chartbeat and Omniture. Use results to adjust content accordingly.• Shoot and edit videos and photos using Adobe CC suite.• Coordinate with content coaches and reporters to plan best practices for online display.• Rework headlines, captions and promo briefs for search, mobile, desktop and social. • Lead auditor on azcentral.com Things To Do mobile app. • Lead producer for inaugural azcentral.com Food and Wine Festival.• Regularly search wire services, news sites and social media for current/trending topics.

• Features Production Intern

  • Jun 2013 - Dec 2014

  • Compiled photos and produced galleries for celebrity and life channels. • Scraped stories from Associated Press and USA Today and repackaged for azcentral.com.• Lead producer for Saturday coverage. Worked independently and produced content for features department.



Massage Envy

• United States
• Wellness and Fitness Services
• 700 & Above Employee

• Wellness Advisor

  • May 2015 - Feb 2016

  • Booked clients in person or over the phone with requested or recommended therapist, time and type of massage.• Greeted guests and members when they entered the clinic. Made sure all first-time guests felt comfortable and that their own individual needs were met for upcoming session.• Pulled and filed client charts; made sure all paperwork was completed. • Educated all guests in the benefits of regular massage and facials and explained monthly wellness plan.• Answered any product/session questions.• Accepted payment at end of client’s session. Counted and balanced drawer at end of shift.• Back and front of the house cleaning.



Colorado AvidGolfer

• United States
• Book and Periodical Publishing
• 1 - 100 Employee

• Editorial Intern

  • Jun 2014 - Aug 2014

  • Wrote monthly editorial content for online and print.• Interviewed subjects and acquired photos.• Assisted with social media accounts. • Assisted with website digital production. • Wrote monthly editorial content for online and print.• Interviewed subjects and acquired photos.• Assisted with social media accounts. • Assisted with website digital production.



RightThisMinute

• United States
• Broadcast Media Production and Distribution
• 1 - 100 Employee

• Intern

  • Aug 2013 - Dec 2013

  • Researched videos.• Logged video.• Assisted with video editing. • Researched videos.• Logged video.• Assisted with video editing.



Arizona PBS

• United States
• Broadcast Media Production and Distribution
• 1 - 100 Employee

• Assistant Television Intern/Producer

  • Aug 2012 - Aug 2013

  • Coordinated Horizon program. • Reviewed scripts.• Calculated show’s time.• Designed interstitials (In-house commercials).• Produced packages.• Recorded transcripts.• Managed new interns. • Coordinated Horizon program. • Reviewed scripts.• Calculated show’s time.• Designed interstitials (In-house commercials).• Produced packages.• Recorded transcripts.• Managed new interns.