Entrepreneur in residence & Growth Officer

• Oct 2022 - Present

Working until the time we (Smartworks) don't have to explain ourselves.

Head Of Marketing

• Jun 2020 - Oct 2022

Smartworks redesigns your work environment and redefines your professional aspirations as you co-work and blend with premium talents across industries

Marketing Manager

• Jun 2019 - Jun 2020

Digital Marketing Manager

• Oct 2018 - May 2019

Assistant Digital Marketing Manager

• Jun 2018 - Sep 2018

Founder

• Feb 2014 - Aug 2018

Started a digital consultation brand that delivered branding, marketing, and high-growth products. Cultivated a team of 30 people to deliver on multiple client engagements across geography. Built profitable operations within 2 months. Developed multiple delivery routes leading to a 5-fold increase in the client pipeline. NOTABLE PROJECTS Maxabout.com: - Worked​ on the ​business continuity plan​ to ensure steady growth of the organisation - Revived the digital growth by… Show more Started a digital consultation brand that delivered branding, marketing, and high-growth products. Cultivated a team of 30 people to deliver on multiple client engagements across geography. Built profitable operations within 2 months. Developed multiple delivery routes leading to a 5-fold increase in the client pipeline. NOTABLE PROJECTS Maxabout.com: - Worked​ on the ​business continuity plan​ to ensure steady growth of the organisation - Revived the digital growth by ​1200%​ increase in website organic traffic and ​decreasing​ the ​bounce rate ​by 35% - Partnered​ with companies like ​Jaguar Land Rover, Toyota, and KTM​ for commission-based advertisements which ​impacted ​the company’s ​bottom line​ by ​50% growth​ within ​8 months - Revamped Marketing strategy ​for ​Social Media ​which ​resulted in ​an increase in ​Facebook followership by 10+ million​ followers within​ 9 months Sportskeeda.com: - Designed ​and ​conceptualised​ the ​website v1.5​ to deliver a top-notch ​user experience​ which led to a multi-fold increase​ in ​new​ ​user acquisition​ and ​reduced bounce rate - Planned​ suitable​ Marketing Routes​ and ​lowered​ ​CPC​ from ​INR 10​ to ​INR 1.5​ and ​increased​ the ​conversion rate ​by ​57% - Assisted the team​ in ​the development​ of​ short​ and ​long-term strategic plans​ including ​annual business plans​, media​, ​promotion​, and ​innovation pipeline strategy Show less Started a digital consultation brand that delivered branding, marketing, and high-growth products. Cultivated a team of 30 people to deliver on multiple client engagements across geography. Built profitable operations within 2 months. Developed multiple delivery routes leading to a 5-fold increase in the client pipeline. NOTABLE PROJECTS Maxabout.com: - Worked​ on the ​business continuity plan​ to ensure steady growth of the organisation - Revived the digital growth by… Show more Started a digital consultation brand that delivered branding, marketing, and high-growth products. Cultivated a team of 30 people to deliver on multiple client engagements across geography. Built profitable operations within 2 months. Developed multiple delivery routes leading to a 5-fold increase in the client pipeline. NOTABLE PROJECTS Maxabout.com: - Worked​ on the ​business continuity plan​ to ensure steady growth of the organisation - Revived the digital growth by ​1200%​ increase in website organic traffic and ​decreasing​ the ​bounce rate ​by 35% - Partnered​ with companies like ​Jaguar Land Rover, Toyota, and KTM​ for commission-based advertisements which ​impacted ​the company’s ​bottom line​ by ​50% growth​ within ​8 months - Revamped Marketing strategy ​for ​Social Media ​which ​resulted in ​an increase in ​Facebook followership by 10+ million​ followers within​ 9 months Sportskeeda.com: - Designed ​and ​conceptualised​ the ​website v1.5​ to deliver a top-notch ​user experience​ which led to a multi-fold increase​ in ​new​ ​user acquisition​ and ​reduced bounce rate - Planned​ suitable​ Marketing Routes​ and ​lowered​ ​CPC​ from ​INR 10​ to ​INR 1.5​ and ​increased​ the ​conversion rate ​by ​57% - Assisted the team​ in ​the development​ of​ short​ and ​long-term strategic plans​ including ​annual business plans​, media​, ​promotion​, and ​innovation pipeline strategy Show less

Founder

• Sep 2014 - Aug 2017

Built and managed a social network for the Delhi University students to share creative content online in the form of blogs, videos, photographs etc. to showcase their talent and grow their network and meet like-minded individuals. Managed all aspects of the project lifecycle, design to final delivery and support. • Created and implemented a strategic business plan for profitable growth. • Implemented systems and processes to improve efficiency and reduce project costs and duration.… Show more Built and managed a social network for the Delhi University students to share creative content online in the form of blogs, videos, photographs etc. to showcase their talent and grow their network and meet like-minded individuals. Managed all aspects of the project lifecycle, design to final delivery and support. • Created and implemented a strategic business plan for profitable growth. • Implemented systems and processes to improve efficiency and reduce project costs and duration. Managed all aspects of business and project development from initial scoping through strategic planning to final testing and delivery. • Raised seed funding of INR 85 lakhs • Expanded revenue generation channels to direct advertisements, fee-based, commission based talent and work sourcing • Built a network of 100+ partners across the hospitality, education and realty sectors • Cultivated a team of 15 members and sourced 150+ interns for content development, operations, and support • Hit 10K ‘Sign Up’ milestone under 9 months Show less Built and managed a social network for the Delhi University students to share creative content online in the form of blogs, videos, photographs etc. to showcase their talent and grow their network and meet like-minded individuals. Managed all aspects of the project lifecycle, design to final delivery and support. • Created and implemented a strategic business plan for profitable growth. • Implemented systems and processes to improve efficiency and reduce project costs and duration.… Show more Built and managed a social network for the Delhi University students to share creative content online in the form of blogs, videos, photographs etc. to showcase their talent and grow their network and meet like-minded individuals. Managed all aspects of the project lifecycle, design to final delivery and support. • Created and implemented a strategic business plan for profitable growth. • Implemented systems and processes to improve efficiency and reduce project costs and duration. Managed all aspects of business and project development from initial scoping through strategic planning to final testing and delivery. • Raised seed funding of INR 85 lakhs • Expanded revenue generation channels to direct advertisements, fee-based, commission based talent and work sourcing • Built a network of 100+ partners across the hospitality, education and realty sectors • Cultivated a team of 15 members and sourced 150+ interns for content development, operations, and support • Hit 10K ‘Sign Up’ milestone under 9 months Show less