Digital Marketing Manager

• 2019 - Present

Digital Marketing Coordinator

• Mar 2017 - Present

Responsible for all aspects of digital marketing efforts TricorBraun's e-commerce website, Packaging Options Direct.

Senior Manager, Client Services

• Jan 2016 - Feb 2017

• Analyzed workload balance across all Campaign Management personnel, optimizing resources and aligning scope to provide the highest level of client experience possible • Led kick off calls and external conversations to fully understand client needs and assure a smooth intake transition • Managed each campaign’s lifecycle from idea generation to metrics reporting • Leveraged internal stakeholders – including sales and engineering – to maximize campaign budgets, align online influencers and help shape client expectations to increase repeat business • Worked directly with engineering to find pressure points, perform analysis, write user stories and create workflow for improvements to ensure a better user experience for both online influencers and advertisers in IZEA’s online marketplace • Monitored and reported each client’s metrics – including NPS – and provided proactive solutions to executive leadership on how to improve upon deficiencies when identified • Oversaw staff of Campaign Managers, providing thought-leadership on campaign optimization and success • Served as company’s point of contact for escalated internal questions or needs as it relates to reporting, customer concerns, campaign ideation, etc. • Created department training and education modules in collaboration with the Training and Development team

Manager, Campaign Fulfillment

• Nov 2012 - Nov 2015

• Oversaw over 1800 sponsored social marketing campaigns and acted as the brand messaging gatekeeper for Fortune 50 clients including Procter & Gamble, Walt Disney, Nestlé, Johnson & Johnson, Toyota, and DuPont• Led the expansion of the Campaign Fulfillment department from sole entity to full team• Responsible for hiring, training and managing a team of Fulfillment Coordinators, as well as successfully scaling the team’s abilities to match the consistent growth of sales team• Fostered relationships with network of over 450,000 online content creators by acting as liaison between creators, as well as brand and agency clients• Worked directly with engineers to find pressure points, perform analysis and create workflow for improvements to ensure a better user experience for both creators and advertisers in IZEA’s online marketplace• Directed all company-wide shipping and receiving

Coordinator, Campaign Fulfillment

• Oct 2011 - Nov 2012

• Created opportunities within IZEA’s platform for content creators using client-approved marketing copy• Ran 10-12 monthly marketing campaigns simultaneously using IZEA’s online marketplace• Acted as point-person between IZEA’s creator network and Account Managers, which ranged from questions and concerns to logistics and overall campaign optimization, and led to stronger campaigns as a whole• Monitored metrics closely to optimize campaign success• Facilitated fulfillment of product sampling opportunities, which included packing and shipping boxes, creating package labels, and monitoring logistics of the packages• Negotiated with creators to maintain overall campaign budget

Sales Intern

• May 2011 - Aug 2011

• Created web content for O-Deals Daily • Wrote advertorial content for on-air and web-based broadcasting for all Clear Channel stations • Crafted one-sheets and performed air checks for Account Executives • Helped organize XL 106.7’s Red, Hot and Boom event • Gained knowledge of Media Monitors, PD Advantage and X-ray analysis programs • Created web content for O-Deals Daily • Wrote advertorial content for on-air and web-based broadcasting for all Clear Channel stations • Crafted one-sheets and performed air checks for Account Executives • Helped organize XL 106.7’s Red, Hot and Boom event • Gained knowledge of Media Monitors, PD Advantage and X-ray analysis programs