Experience

SIB Fixed Cost Reduction

• United States
• Financial Services
• 1 - 100 Employee

• Chief Marketing Officer

  • Oct 2022 - Present



TBM Consulting Group

• United States
• Business Consulting and Services
• 100 - 200 Employee

• Director of Marketing

  • Oct 2006 - Oct 2022

  Responsible for developing marketing strategy, demand generation, and creating and sustaining a consistent brand identity across a global platform. Manage the development of thought leadership, branding and messaging, marketing communications, web content, social media strategy and collateral. Direct interactive marketing program including search engine optimization (SEO) program and paid search, marketing automation, lead nurturing, and CRM Integration (Salesforce). Partner with business development team to support the client acquisition process. Generate new business opportunities through external lead generation Member of the global management team reporting to the Vice President of Marketing and Business Development. Show less



Danaher Corporation

• United States
• Medical Equipment Manufacturing
• 700 & Above Employee

• Director of Marketing

  • Jul 2003 - Oct 2006

  Helped to build a $30MM channel using Danaher Business System tools to drive top and bottom line growth. Led the development of Craftsman marketing plans, merchandising, collateral, trade advertising, and launch-related training presentations. Utilized “Voice of Customer” analysis, “Value Selling” and customer segmentation to drive program and sales growth as well as profit improvement. Helped to build a $30MM channel using Danaher Business System tools to drive top and bottom line growth. Led the development of Craftsman marketing plans, merchandising, collateral, trade advertising, and launch-related training presentations. Utilized “Voice of Customer” analysis, “Value Selling” and customer segmentation to drive program and sales growth as well as profit improvement.



PERGO

• Manufacturing
• 100 - 200 Employee

• Director of Marketing

  • Jun 1998 - Jul 2003

  Progressive roles with increasing levels of responsibility. Started as the specialty channel marketing manager and later transitioned to role of brand manager and ultimately director of marketing with responsibility for brand positioning, interactive marketing, web site, corporate advertising, PR, packaging, and all corporate collateral. Progressive roles with increasing levels of responsibility. Started as the specialty channel marketing manager and later transitioned to role of brand manager and ultimately director of marketing with responsibility for brand positioning, interactive marketing, web site, corporate advertising, PR, packaging, and all corporate collateral.



Qualex

• Marketing Director

  • 1993 - 1998

  Marketing director for strategic accounts in drug, discount and grocery channels. Worked with retail partners to implement promotional programs at point of sale to increase same store revenue and improve profit margin. Marketing director for strategic accounts in drug, discount and grocery channels. Worked with retail partners to implement promotional programs at point of sale to increase same store revenue and improve profit margin.



McKinney

• United States
• Advertising Services
• 200 - 300 Employee

• Acount Coordinator

  • 1991 - 1992

  Account management for Fannie Mae and Carolina Power and Light. Developed creative briefs, managed budgets, presented concepts, and advertising campaign management. Account management for Fannie Mae and Carolina Power and Light. Developed creative briefs, managed budgets, presented concepts, and advertising campaign management.



MullenLowe Lintas Group

• India
• Advertising Services
• 700 & Above Employee

• Assistant Media Planner

  • 1988 - 1989

  Media analysis and planning for consumer products clients. Media analysis and planning for consumer products clients.