Experience

PALLADIUM BOOTS

• France
• Retail Apparel and Fashion
• 1 - 100 Employee

• Ecommerce Strategist, Palladium

  • Dec 2022 - Present

  Solely manages Palladium’s US DTC Shopify website palladiumboots.com. Strategizes, plans, forecasts, budgets ecommerce business (revenue, conversion, traffic, ROAS). Strategizes and executes global marketing campaigns online and through associated channels (paid ads, email/SMS, affiliate marketing). Directs website creative from initial photoshoot to final web design.

• Ecommerce Specialist, K-Swiss & Palladium

  • Jul 2022 - Dec 2022

  Managed two DTC Shopify websites for Palladium (palladiumboots.com) and K-Swiss (kswiss.com). Strategizes, plans, and executes global marketing campaigns online and through associated channels (paid ads, email/SMS, affiliate marketing). Directs website creative from initial photoshoot to final web design.



Hydro Flask

• United States
• Manufacturing
• 1 - 100 Employee

• Ecommerce Assistant, Amazon

  • Jun 2021 - Jul 2022

  Managed Hydro Flask’s Amazon ecommerce sales account through Vendor Central, and managed digital assets (DAM) for all US digital channels. Managed Hydro Flask’s Amazon ecommerce sales account through Vendor Central, and managed digital assets (DAM) for all US digital channels.