Sr. Analyst, Strategy

• May 2023 - Present

Identify and analyze strategic growth opportunities and prioritize with senior leadership. Execute a variety of cross-functional strategy projects to drive revenue and market share growth. Own ecommerce analytics focused on building data visualizations in Domo to support reporting and data visibility across the company. Solve complex problems by generating actionable insights and driving strategic recommendations across teams.

Strategy Analyst

• Nov 2021 - Apr 2023

Analyst, Product Strategy & Business Development

• Aug 2021 - Nov 2021

Coordinator, Product Strategy & Business Development

• Aug 2019 - Jul 2021

Own product and commercial strategy for JetBlue's non-lodging ancillary products including travel insurance, car rental, activities, and ground transfers.

Sales Intern

• May 2019 - Jul 2019

AT&T Advertising and Analytics Intern

• May 2018 - Aug 2018

• Drafted pitch decks and assisted account managers with client presentations regarding advanced advertising solutions served on 15.5 million addressable households and 30 million digital devices • Constructed audience segments for addressable advertising campaigns by combining first party DIRECTV viewership and demographics data with third party behavioral modeling data using SQL • Extracted data-driven insights from video advertising campaign data and effectively communicated findings… Show more • Drafted pitch decks and assisted account managers with client presentations regarding advanced advertising solutions served on 15.5 million addressable households and 30 million digital devices • Constructed audience segments for addressable advertising campaigns by combining first party DIRECTV viewership and demographics data with third party behavioral modeling data using SQL • Extracted data-driven insights from video advertising campaign data and effectively communicated findings to improve targeting Show less • Drafted pitch decks and assisted account managers with client presentations regarding advanced advertising solutions served on 15.5 million addressable households and 30 million digital devices • Constructed audience segments for addressable advertising campaigns by combining first party DIRECTV viewership and demographics data with third party behavioral modeling data using SQL • Extracted data-driven insights from video advertising campaign data and effectively communicated findings… Show more • Drafted pitch decks and assisted account managers with client presentations regarding advanced advertising solutions served on 15.5 million addressable households and 30 million digital devices • Constructed audience segments for addressable advertising campaigns by combining first party DIRECTV viewership and demographics data with third party behavioral modeling data using SQL • Extracted data-driven insights from video advertising campaign data and effectively communicated findings to improve targeting Show less

Production Associate

• Oct 2016 - Mar 2018

• Ensured efficient production by operating high volume printers and assembling supplemental notes for 17 University of Florida courses • Distributed notes to local businesses which maximized sales and increased brand awareness • Ensured efficient production by operating high volume printers and assembling supplemental notes for 17 University of Florida courses • Distributed notes to local businesses which maximized sales and increased brand awareness

Product Marketing Intern

• May 2017 - Aug 2017

• Secured 900 hours of video content and produced tactics for the DIRECTV “Watchfest” campaign, reaching over 20 million customers and increasing on demand downloads and subscribers • Audited over 4,000 hours of DIRECTV kids video content by collaborating with the design team in preparation for the new DIRECTV platform launch, further enhancing the platform’s user experience • Analyzed DIRECTV’s 4K content presence in the industry by comparing competitor trends and historical data… Show more • Secured 900 hours of video content and produced tactics for the DIRECTV “Watchfest” campaign, reaching over 20 million customers and increasing on demand downloads and subscribers • Audited over 4,000 hours of DIRECTV kids video content by collaborating with the design team in preparation for the new DIRECTV platform launch, further enhancing the platform’s user experience • Analyzed DIRECTV’s 4K content presence in the industry by comparing competitor trends and historical data, identifying growth opportunities Show less • Secured 900 hours of video content and produced tactics for the DIRECTV “Watchfest” campaign, reaching over 20 million customers and increasing on demand downloads and subscribers • Audited over 4,000 hours of DIRECTV kids video content by collaborating with the design team in preparation for the new DIRECTV platform launch, further enhancing the platform’s user experience • Analyzed DIRECTV’s 4K content presence in the industry by comparing competitor trends and historical data… Show more • Secured 900 hours of video content and produced tactics for the DIRECTV “Watchfest” campaign, reaching over 20 million customers and increasing on demand downloads and subscribers • Audited over 4,000 hours of DIRECTV kids video content by collaborating with the design team in preparation for the new DIRECTV platform launch, further enhancing the platform’s user experience • Analyzed DIRECTV’s 4K content presence in the industry by comparing competitor trends and historical data, identifying growth opportunities Show less

Brand Ambassador

• Aug 2016 - Nov 2016

• Executed on-campus marketing events and managed social media for an elephant conservation organization, increasing followers by 25% • Collaborated with eight students through an online platform to create marketing strategies and build brand awareness over the two-month campaign • Executed on-campus marketing events and managed social media for an elephant conservation organization, increasing followers by 25% • Collaborated with eight students through an online platform to create marketing strategies and build brand awareness over the two-month campaign

Event Staff Crew Member

• Jan 2016 - Sep 2016

• Ensured guests knew where to sit and answered any questions during all O’Connell Center events • Assembled and cleaned up the arena for certain events throughout the year such as basketball games and concerts • Ensured guests knew where to sit and answered any questions during all O’Connell Center events • Assembled and cleaned up the arena for certain events throughout the year such as basketball games and concerts

Peer Tutor

• Jan 2015 - May 2015

•Guided two high school students three hours a week through their homework, utilizing effective communication skills •Advised students by acting as a mentor and giving them helpful advice to apply in and out of the classroom •Guided two high school students three hours a week through their homework, utilizing effective communication skills •Advised students by acting as a mentor and giving them helpful advice to apply in and out of the classroom

Umpire

• Aug 2011 - May 2015

• Demonstrated leadership and organization by umpiring four little league baseball games a week with one other peer • Attentively communicated with coaches and players about any concerns throughout the game, ensuring game efficiency • Demonstrated leadership and organization by umpiring four little league baseball games a week with one other peer • Attentively communicated with coaches and players about any concerns throughout the game, ensuring game efficiency