Experience

Dexerto

• United Kingdom
• Media Production
• 100 - 200 Employee

• Head of Social Media

  • Oct 2021 - Present

  • Promoted to Head of Social Media to lead the Social team at Dexerto with a network of 15M followers • Continue to run CharlieIntel on socials, the largest single-game focused news account in the world, with over 3.5M followers • Work cross functionally with editorial, partnerships, creative, and more on executing social content strategy• Developed new social strategy, brand look & feel, content standards, and community management guidelines • Worked on partnerships activations with major brands, including USAA, DJEsports, (RED), BagelBites, and more- Expanding Dexerto's X/Twitter and Instagram presence across key verticals, including Gaming, Entertainment, and Esports- Expanding Dexerto's presence to new social platforms, including Threads Show less

• Senior Social Media Manager

  • Apr 2021 - Oct 2021

  • Led the social team for Dexerto network, which currently has over 11 million followers across Twitter, Instagram, TikTok, Facebook, and YouTube• Continued to run CharlieIntel, the world's largest Call of Duty news account, with over 2.5 million followers • Developed new stat tracking methods to better inform strategy and account expansion across the network, using tools including Sprout, Tweetdeck, and Meltwater• Launched new accounts within the network including Halo news, Nintendo news, and acquired new Instagram profile• Worked with partnerships & creative team to build social content & strategy for partnered campaigns, including USAA, Razer, ThriveFantasy, PUBG, and more Show less

• Manager of CharlieIntel

  • Aug 2018 - Mar 2021

  CharlieIntel.com, FortniteIntel.com, and our network was acquired by Dexerto in August 2018.• Joined Dexerto to lead content & strategy for CharlieIntel• Served as the manager overseeing a team of writers on CharlieIntel, the world's largest Call of Duty news site• Continued to run CharlieIntel, and the network of social accounts including @CharlieIntel, @AlphaIntel, @BravoIntel and @DeltaINTEL.• Launched new accounts: @AlphaIntel (150,000 new followers in one month), @ValorIntel (11,000 followers in 24 hours), and @DexertoMobile.• Developed content calendars and used data analytical tools to improve performance and SEO. • Provided social strategy and live event coverage for Dexerto.Performance: • CharlieIntel has over 2.1 million social followers and over 1 million page views a month. Combined Dexerto network has over 10M followers.• CharlieIntel sees over 250MM impressions per month on Twitter, with over 800,000 new followers in 2020. Show less



SCUF Gaming

• United States
• Computers and Electronics Manufacturing
• 1 - 100 Employee

• Social Media Manager

  • Jun 2019 - Mar 2021

  • Led social planning & go to market across Twitter, Facebook, Instagram, YouTube, and TikTok for SCUF Gaming, part of the CORSAIR Group • Built out extensive social playbooks, including best practices and global content strategy • Live covered partnered events & interacted with partnered influencers and leagues • Worked with product, brand, influencers, partnerships, and creative teams on executing social strategy • Worked on content strategy with Activision (Call of Duty League), NBA (NBA2K League), and MLS (eMLS) • Created new social data reporting guidelines and templates using Brandwatch, SocialBakers, Sideqik, and Hootsuite • Worked to integrate social function with CORSAIR social programs following acquisition in December 2019 • Created weekly social data reports for SCUF & CORSAIR executives • Created new standards for how SCUF activates Q4 social content planning Launches: • Led the go to market social strategy for new products, including the SCUF Vantage 2, SCUF Prestige, EXO SCUF, SCUF H1 - the company's first headset, Be Gaming - SCUF's first brand campaign, and more. Show less



charlieINTEL.com

• Co-Founder, Lead Writer, and Head of Social Media

  • Jun 2011 - Aug 2018

  Co-Founder of charlieINTEL.com in 2011, a news site dedicated to delivering the latest news on the popular Call of Duty video game franchise. It's now the world's largest Call of Duty news site. Also co-founder of FortniteIntel.com, a new site dedicated to Fortnite. Served as the only Lead Writer and wrote over 2,000 articles, covering all things Call of Duty including news updates, game reveals, patch notes, and more. Built and managed Twitter accounts dedicated to many popular titles: - @theDestinyblog (Destiny news account) - @Titanfallblog (Titanfall + Apex Legends news account) - @bravoINTEL (Battlefield & Star Wars news account) - @FortniteIntel (Fortnite news account) Head of Social Media: - Co-managed all the Twitter accounts. - Created and managed the CI Facebook page. - Provided live coverage of major events involving Call of Duty, including Call of Duty esports events, E3, gamescom, Call of Duty reveal streams, and more. Accomplishments: - charlieINTEL was ranked as the third most influential brand on social media for Call of Duty: Black Ops III by Onalytica in 2015, behind the game's official channels. - charlieINTEL has over 1,051,000 Twitter followers, 22,000 Facebook page likes, and 14,000 Instagram followers. - charlieINTEL has been sourced as a 'top Call of Duty information site' on numerous established publications, including Kotaku, IGN, Eurogamer, Polygon, and GameInformer. - charlieINTEL was nominated for 2018 'Esports Coverage Web Site of the Year' award. - charlieINTEL was acquired by Dexerto in August 2018. Show less



ESL FACEIT Group - EFG

• Germany
• Computer Games
• 1 - 100 Employee

• Social Media Manager, Halo

  • Feb 2017 - Oct 2017

  Served as the Social Media Manager for ESL for 343 Industries' and Xbox's Halo Championship Series: Pro League. Posted video highlights, score updates, and more of the Halo Pro League action on ESL's Halo dedicated social media pages, alongside community content. (http://twitter.com/ESLHalo and http://facebook.com/ESLHalo). Worked on and covered the following events and leagues: - Halo World Championship 2017 - HCS Daytona - All HCS Pro League Events and Finals during the Summer & Fall 2017 Season Worked with ESL Social Team to provide content for editorial, creative, and marketing teams. Show less



ESL FACEIT Group - EFG

• Germany
• Computer Games
• 1 - 100 Employee

• Community Manager, Call of Duty

  • Feb 2016 - Aug 2016

  Served as the Community Manager for ESL on Activision's Call of Duty World League, presented by PlayStation 4. Worked on and covered the following events/leagues: - CWL Pro Division Stage 1, Stage 2, and Finals - CWL Challenge Division Stage 1 events - Halo Pro League Summer Invitational Qualifier Posted video highlights, score updates, and more of the Call of Duty World League action on ESL's Call of Duty dedicated social media pages (http://twitter.com/ESLCOD and http://facebook.com/ESLCOD). Created weekly recaps and editorial content, including preview and announcement articles, which are posted on eslgaming.com. (My articles available at: http://eslgaming.com/users/keshav-bhat) Created and directed a new editorial content schedule for ESL's Call of Duty pages to increase account presence. Accomplishments: - ESLCOD Twitter account saw an 84% increase in followers and interactions within the first month. In 10 weeks, the account has grown by over 161%. - ESLCOD Twitter account had 13,000 followers in February 2016; account increased to over 50,000+ followers and increased interaction with fans. Show less